Saturday, June 7th 2008

NVIDIA and AMD Vie with Intel Over USB 3.0

First-tier makers NVIDIA and AMD are dissatisfied with Intel's ownership of the USB 3.0 specification, CNET reported yesterday. The next-generation high-speed USB 3.0 specification is aiming to become standard in 2009. It will be 10 times faster than USB 2.0 and at the same time as widespread as the current USB 2.0. The USB 3.0 will also retain full compatibility with USB 2.0 and presumably USB 1.0. The main investitors behind the USB 3.0 specs include Intel as well as Microsoft, Hewlett-Packard, Texas Instruments, NEC, and NXP Semiconductors. "The challenge is that Intel is not...giving the specification to anybody that competes with CPUs and chipsets," said a source close to AMD who is familiar with the dispute. As a result AMD, NVIDIA, VIA Technologies and probably others could be driven to create their own USB 3.0 specification that may lead to a lot of frustration and money lost on development. "We are going to be forced to create a secondary specification ... new open host controller standard for USB 3.0." the AMD source added. "They could spend the time, engineers and money developing their own host controller spec," an Intel source said. "In the past they have chosen to let us do the work and then benefit from the fruit of our labor." Continue reading the full story here.
Source: CNET News
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43 Comments on NVIDIA and AMD Vie with Intel Over USB 3.0

#26
a111087
Intel at its best... again.. :)))
Posted on Reply
#27
echo75
beyond_amusiaWhat's interesting is that AMD allows Crossfire to run on Intel platforms,
you got it a bit twisted there mate, its Intel that allows AMD crossfire on its boards, with most PCs today being Intel based ATI should consider themselves lucky that they can.
Posted on Reply
#28
hat
Enthusiast
why is intel being such a bitch? if amd, via etc need to develop thier own usb 3.0, I can imagine compatibility issues, confusion...
Posted on Reply
#29
cdawall
where the hell are my stars
hey maybe AMD will develop there own and it will kick the shit out of intels spec and then AMD can come back and say "hey we asked to use yours and share it but you said no so fuck off"
Posted on Reply
#30
wickerman
all this arguing is just gunna hurt the consumes and intel. For intel to really push USB3.0 effectively, they have to have industry backing by everyone. That means you need devices like external hard drives, optical drives, peripherals, and so forth. If it costs companies making those devices more money to license USB3, and they look at the market and see ONLY intel chipsets offering USB3, they are gunna be slow to pick it up.
Samsung announced some USB monitors a while back and im sure USB3 is gunna be the big break they needed to provide the bandwidth a USB monitor needs, but how much effort should they put into a project that will only work on certain intel platforms.

And once companies do pick up USB3 for their devices, seeing as how only certain intel platforms support the standard...it would be much easier to charge a larger premium...and its bad enough logitech wants $70 for some of their mice as it is, where do we draw the line? $150 for a wireless USB3 mouse?

Its just silly, intel should just allow a more open USB3 platform so we can adopt it quickly and move on to the next thing. Intel wants to be different, fine why dont they offer "USB 3.0 Extreme Edition" and let everyone else have USB3.0
Posted on Reply
#31
KBD
driver66So let me understand this. Intel develops the standard and is just supposed to give it away?:shadedshu I really am not understanding your guys logic on this one :confused:
It is Intel's IP ........ they ae supposed to just share it with everyone??............
explain plz :toast:
I wouldn't say give it away, why not work together on this as opposed to having the select few companies coming up with one standard, and then forcing the rest to come up with another. As someone said above it will be like HD DVD vs. Blue ray all over again.
Posted on Reply
#32
Snipermonkey2
Intel is just a whole bunch of weak sauce:shadedshu USB3 should be open source so any one can use it.
Posted on Reply
#33
imperialreign
what would be interesting here - is if all the other companies finally said enough is enough with Intel, and all joined together to create their own USB3 spec, and supported this only instead of Intels.

Intel would have no choice but to support the collboration and their spec, or come to some kind of agreement.
Posted on Reply
#34
Snipermonkey2
imperialreignwhat would be interesting here - is if all the other companies finally said enough is enough with Intel, and all joined together to create their own USB3 spec, and supported this only instead of Intels.

Intel would have no choice but to support the collboration and their spec, or come to some kind of agreement.
That would be awesome and a big kick in the nuts to Intel:nutkick:
Posted on Reply
#35
Easy Rhino
Linux Advocate
this is a classic case of one company wanting to benefit off other companies work for nothing.
Posted on Reply
#36
Mussels
Freshwater Moderator
driver66So let me understand this. Intel develops the standard and is just supposed to give it away?:shadedshu I really am not understanding your guys logic on this one :confused:
It is Intel's IP ........ they ae supposed to just share it with everyone??............
explain plz :toast:
so you have no problem with USB3.0 being on intel motherboards only? AMD and via make USB2.0 controllers for their boards, and this wont let them. Its different to saying 'you can do it if you pay us' to 'nah you cant have it at all'

I beleive this happened somewhat with USB at an earlier stage, i remembe the days when USB needed drivers to run... there was no autoplay or generic support you needed a driver CD for ever controller and every device. making it an open source, compatible standard is what makes USB so popular.

As to why is firewire less popular than USB? price. Firewire requries royalties to be paid and its a more complex hardware design, therefore it costs more. people are stingy, and seeing 480Mb for USB2.0 vs 400Mb on firewire, makes them think USB is faster anyway.

mac related link, but it shows evidence of how slow USB2.0 is - i have a hard drive cage with both firewire and USB2.0, and the firewire is indeed a lot faster.
Posted on Reply
#37
suraswami
cdawallhey maybe AMD will develop there own and it will kick the shit out of intels spec and then AMD can come back and say "hey we asked to use yours and share it but you said no so fuck off"
I think thats why AMD64 was born right?
Posted on Reply
#38
suraswami
echo75you got it a bit twisted there mate, its Intel that allows AMD crossfire on its boards, with most PCs today being Intel based ATI should consider themselves lucky that they can.
Don't know whos twisted here. Tell me one Intel made board that allows CF? Its all from third party.

Because Intel's graphics is worse than Pig's shit, if it has to survive it has to survive on other's intellectual property.

Lets see if Intel can develop a dedicated graphic chip that can compete with ATI or Nvidia.
Posted on Reply
#39
Morgoth
Fueled by Sapphire
lerabee
Posted on Reply
#40
Wile E
Power User
suraswamiDon't know whos twisted here. Tell me one Intel made board that allows CF? Its all from third party.

Because Intel's graphics is worse than Pig's shit, if it has to survive it has to survive on other's intellectual property.

Lets see if Intel can develop a dedicated graphic chip that can compete with ATI or Nvidia.
Bad Axe and Bad axe 2 both allow Crossfire. Both are Intel branded boards.
Posted on Reply
#41
HAL7000
imperialreignwhat would be interesting here - is if all the other companies finally said enough is enough with Intel, and all joined together to create their own USB3 spec, and supported this only instead of Intels.

Intel would have no choice but to support the collboration and their spec, or come to some kind of agreement.
Well, something to this degree would start the War in Technology that no one really wants to fight nor be part of. In theory it sounds logical, but would place the burden right back on the consumer $$$$$$.
What needs to be done is what we did as a nation over 200 years ago. Does the Boston Tea Party ring a bell? Boycotting Intel along with all those who refuse to play fare....AMD, MS, Intel etc need to get with the program and begin collaborating on the USB 3.0 standard. Then continue to provide us with fare pricing and honest goods. I hate it when the cold war begins in the technological realm. We as the consumer hold more power than the corporations do if we just had the balls to stand up and say enough is enough.
Posted on Reply
#42
KBD
DaemonWraithits not amd at fault in this stuff, nore is it nvidia, via, sis or any other companys fault, this is ALL intel, they want to FORCE people to buy their products.
never said it was amd's fault, i just wish they would work together on this, but intel doesn't wanna play nice.
Posted on Reply
#43
HAL7000
You would think that we new more than the big players ........lol.........all I can say is I better not pay any more money for my up and coming upgrades......its bad enough I get raped at the fuel pumps........Intel and whoever need to understand that sharing the sandbox at times benefits everyone........
Posted on Reply
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