ATI, as part of its initial plans with the 40 nm manufacturing technology is preparing the RV740 graphics processor, the company's next mid-range workhorse graphics processor. The new manufacturing process lets AMD respect the price-constraints of that market segment, and accordingly price its SKUs. VR-Zone sourced a few more details about the GPU.

While it is already known that the RV740 goes into making the Radeon HD 4700 series, it is now rumored that its two variants will be termed HD 4770 and HD 4750, and not HD 4750 and HD 4730, as reported earlier. The HD 4770 SKU will be distinct in being the first mainstream graphics card with GDDR5 memory. It will use its 128-bit wide bus to accommodate 512 MB of memory. The HD 4750 on the other hand, will stick to GDDR3. The reference model may have 1GB of it. HD 4770 is expected to be priced around the US $120 mark, making it a head-on competitor to the GeForce GTS 240, which is known to be a re-badged GeForce 8800/9800GT with higher reference clock-speeds. The HD 4750 has GeForce 9600 GT in its sights, with its expected initial pricing ranging around the $100 mark. The two are expected to follow the RV790 launch, and will arrive in May, close to two months after the GeForce GTS 240 comes to be.