Devs are focusing on advancing the industry. Crysis wouldn't have existed if someone hasn't started making use of programmable shaders, or use textures larger than 100KB, or use 3D meshes in games at all.
The video game industry evolves by implementing new things, it always has been. Only those with addiction to dial everything to the max have anything to complain. DOOM 2016 itself ran like crap maxed out at 4K. Even on 1440p, only contemporary top of the line systems could run it at 60hz. And this was a title that was *mostly* conservative in new tech adoption (API migration notwithstanding).
Not defending LoTR:Gollum though. This game looks and sounds absolute trash...
The industry's goal is to replace the entire paradigm with RT. People perceive it as "extra" because, unfortunately, marketing focuses more on the "Ooh! Shiny!" aspect.
Personally, I'm ok with the development to be subsidized by those willing to shell >$1K on a card. On my end, I can just do what I've always been doing as a PC user: turn some toggles on/off!