Over 200,000 Sold Radeon RX 9070 and RX 9070 XT GPUs? AMD Says No Number was Given

[AleksandarK]

AMD's Radeon RX 9000 series of GPUs spent just a few days on the retail market, and they are already sold out. If you are wondering just how many have been sold, AMD has a number for you. According to the information shared at the AI PC Innovation Summit in Beijing, AMD claims that it has sold as many as 200,000 Radeon RX 9070 and RX 9070 XT graphics cards in the first wave. Current retail channels show severely constrained inventory for AMD's latest GPUs, though supply chain forecasts indicate normalization expected by early Q2. Board partners have implemented significant price premiums across their custom-designed variants, with RX 9070 XT models commanding up to $200 above AMD's reference pricing structure. While AMD has issued statements advocating for adherence to suggested retail figures, the company maintains a hands-off approach to partner pricing strategies, acknowledging the market dynamics of premium component allocation.

The initial allocation bottleneck should resolve as manufacturing capacity scales to meet demand, potentially stabilizing both availability and price points by mid-April. Yeston, one of AMD's longest-standing AIBs, has suggested that "now the supply is unstable, but we will restock every week. Please don't be frustrated if you didn't get it. The supply will become stable and continue to be available after April." However, we still don't understand how AMD is counting these sales. The company noted that the first wave has been sold, and that is likely their first shipment of Navi 48 SKU from TSMC. When TSMC ships more chips, AMD distributes them to its AIB partners for assembly. That could be the second wave. As these GPUs are ordered months in advance, AMD's AIBs are likely already shipping the next wave of GPUs to retail stores.



Update 21:00 UTC: AMD clarified for Tom's Hardware that the initial sales claim seems to be a mistake made by the original source, BenchLife. Reportedly no sales numbers were given out the event. The report page has seen seemingly deleted by BenchLife.

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[ixi]

Sold to shops not to end-customers, big difference


Looks like 3060 ti will hold for longer than expected... sad.

 

[Rover4444]

Not bad for two weeks. Wonder what the 50 series looks like, probably a quarter of this or something at this point.

 

[wolf]

I wonder how this compares to 50 series... And I do wonder if these are completed sales to customers, because there is overpriced stock of 9070's and 50 series sitting on shelves already.

 

[Vayra86]

Mhm, we'll see if AMD puts a dent in that declining market share.

That's the real news. Not this daily soundbite

 

[Chaitanya]

Just like 50 series these are also not selling as much here in India. Far too overpriced for what they are worth.

 

[watzupken]

Sold to shops not to end-customers, big difference


Looks like 3060 ti will hold for longer than expected... sad.

Nowhere did I read sold to shops. Assuming it’s sold to GPU manufacturers, it’s still profit for AMD. At the end of the day, they are operating in a supply constrained environment, so it’s too early to say how much more market share they will claw from Nvidia. Ultimately, AMD will increase market share only because Nvidia have almost given up on gaming market as you can tell from their focus. If you are holding on in anticipation of a better gaming card from Nvidia, I don’t think that will happen unless the AI bubble blows up spectacularly and Nvidia is desperate for sale.

 

[Blue4130]

Sold to shops not to end-customers, big difference

Not really. It isn't as if they GPU's are sitting in the shops selves or back rooms. They are getting to customers.

 

[gridracedriver]

Sold to shops not to end-customers, big difference


Looks like 3060 ti will hold for longer than expected... sad.

Are you gnawing?
For AMD is a incredible launch

 

[freeagent]

I can tell by all the fresh users

Either that or companies are still buying in bulk and leaving scraps for the gamers.

 

[Outback Bronze]

Good news and great to see. They sure have stuck it to Nvidia.

Poor old MSI doesn't want to sell them either. Their loss.

 

[ixi]

Nowhere did I read sold to shops. Assuming it’s sold to GPU manufacturers

What I wanted to say, amd does not sell directly to end-customers. Customers for AMD are companies. As living mortal, I do care about end-users not companies.

Not really. It isn't as if they GPU's are sitting in the shops selves or back rooms. They are getting to customers.

They are available - yes... starting from 300e overprice for 9070, same +/- for 9070 xt.

Are you gnawing?
For AMD is a incredible launch

It is good launch for them. For us mortal customers - bad

 

[Bwaze]

I guess the companies can say whatever they want, we'll never see the exact numbers, and all other partial data can be contested that it somehow doesn't represent the whole market.

So this is AMDs claim. Meanwhile Nvidia claimed it has shipped twice as many RTX 50x0 cards as in same time at RTX 40x0 launch.

NVIDIA Says It Shipped Twice The RTX 50 Cards In The First Five Weeks Than RTX 40 Series

Meanwhile gamers are scratching their heads and wondering where are all these buyers and cards...

​

 

[renz496]

Good news and great to see. They sure have stuck it to Nvidia.

Poor old MSI doesn't want to sell them either. Their loss.

selling dGPU is just a side business for them. MSI have bigger business like OEM (Prebuilt, Laptops) and server (that also include nvidia AI accelerator).

I guess the companies can say whatever they want, we'll never see the exact numbers, and all other partial data can be contested that it somehow doesn't represent the whole market.

So this is AMDs claim. Meanwhile Nvidia claimed it has shipped twice as many RTX 50x0 cards as in same time at RTX 40x0 launch.

NVIDIA Says It Shipped Twice The RTX 50 Cards In The First Five Weeks Than RTX 40 Series

Meanwhile gamers are scratching their heads and wondering where are all these buyers and cards...

​

nvidia only ship those GPU chip + memory to AIB. AIB make complete card and then sell them on bulk to AI company.

 

[maxfly]

AMD came correct with a product that exceeded expectations and their being rewarded for it. Good on them.

Nvidia sold their soul to AI. Nothing more need be said.

Twice as many 50 series...what a ridiculous joke.

 

[Prima.Vera]

Funny, on all shops I was looking, have those out-of-stock or with callous scalping prices.
My guess is out of those 200K, 75% were bought by scalpers, or scalping retailers.

 

[wNotyarD]

Twice as many 50 series...what a ridiculous joke.

Truth be told, that ain't wrong but there's a twist (as is usual with JHH): in a comparable time span, Ada ONLY had the 4090 out. Blackwell already has almost its entire range.

 

[nguyen]

AMD came correct with a product that exceeded expectations and their being rewarded for it. Good on them.

Nvidia sold their soul to AI. Nothing more need be said.

Twice as many 50 series...what a ridiculous joke.

LoL, exceeded expectation is a big stretch, given that the 9070XT would flop if they were selling for 650usd (that AMD wanted to)

 

[Naito]

Mhm, we'll see if AMD puts a dent in that declining market share.

Not if AIBs and distributors keep putting prices up

 

[Random_User]

200k is nothing. Even for a mid-end SKU, like 9070/XT, with the performance of three years old cards.
Maybe 9060 would show a better result... But this is too low amount, to even scratch nVidia's domination. Even consisering the last has zero Blackwell cards in stock.

This situation, is not resorvable, without investing in bigger allocation.
Let's hope UDNA will come sooner, with enough binned enterprise silicon, to supply the peasant's gamer's graphic cards.

...At the end of the day, they are operating in a supply constrained environment...

Hmm.... Do you mean this? Looks like AMD keeps this strategy, for the last three years, or so. They've even publicly acknowledged the fact of deliberate gouging. And then, Mr. Azor twice confirmed this during launches of both RDNA3 and RDNA4.
How much more people need the "evidences", and official statements, if the real suffering experience is not enough, it seems?

Best regards!

 

[Daven]

I really do hope that AMD and Intel do well this year in gaming GPUs. Best case market share scenario by the end of the year: 5% (Intel), 30% (AMD), 65% (Nvidia). The best case highly depends on Intel and AMD maintaining availability at MSRP for a longer time than Nvidia.

 

[_roman_]

They could have sold more most likely. I see see certain 9070 and 9070xt on the shelfs for hours now. The high price strategy will bite them. Summer comes. People forget about graphic cards. And next winter these cards are just old technology.

 

[Punkenjoy]

Right now is one time were all GPU you make is getting sold out. With RDNA4 in hands, the only things AMD have to do to get back market share is to ship volume.

They even use GDDR6 instead of GDDR7 to ensure maximum availability. They have no excuses.

200K GPU is nice, but they will need way way more than that. The market is starving for GPU.

I still think that AMD should have made a lower end GPU SKU with another fab like Samsung to aleviate the capacity constrain. Something like a 250$ 9050. Make it in volume and not too bad and they could reclaim a lot of market share

 

[Daven]

I still think that AMD should have made a lower end GPU SKU with another fab like Samsung to aleviate the capacity constrain. Something like a 250$ 9050. Make it in volume and not too bad and they could reclaim a lot of market share

It's not a bad idea except that a lot of work is required to optimize chips for different nodes regardless of whether the node is more advanced or not. Making RDNA4 on TSMC 4 down the stack is a lot easier than using similar nodes between fab companies.

 

[maxfly]

LoL, exceeded expectation is a big stretch, given that the 9070XT would flop if they were selling for 650usd (that AMD wanted to)

Hahaha but but they sold at $599. Stretch that rumour out