AMD Plans Aggressive Price Competition with Radeon RX 9000 Series

[AusWolf]

The problem being, you can spend €1300 on an amd gpu and you will still come up with the odd game that a 3080/3090ti will be on par with a 7900xtx.
Devs don't bother their ass targeting AMD hardware because its such a small %.
Even if a game is AMD sponsored it will generally still run fine on Nvidia.

Moose muffins. Games aren't targeted at anything. GPUs are general purpose hardware, they are made to run anything you throw at them. Otherwise, nothing would run on an Intel GPU, for example.

Another example: ray traced games run like ass on AMD because AMD's RT hardware is inferior, and not because games are targeted at Nvidia.

Also, don't forget that your PS5, Xbox, and basically all handheld consoles all run AMD hardware.

This is supposed to be a mid range card replacing the 7800xt/7900GRE which in EU are 500-600. This will be priced at 750-800, it's not mid range price.
It's the same dumb tactics as always that gets them nowhere.

Somehow, people see this as midrange price on Nvidia, but it's high end on AMD?

 

[Zach_01]

Also in my EU region both 7900GRE and 7900XT are starting from 700€. Not 500€
And not just now… they were never cheaper except for the GRE for short time was at 600€.
But it’s months now that are very few on the market and with high prices.

 

[mb194dc]

Pretty decent chance prices fall very quickly after the launch..?

You can buy 5080 in the UK right now for 1250. Even with the tiny launch stock, they're not going that fast.

Loads of places still have 7900xt in 600 price range.

These are going to sit on the shelves at more than 600 here... The whole market could collapse once stock increases.

Demand just isn't there.

 

[freeagent]

Only these XTX are available here



Seems a tad steep..

Ooo look, a 5080 is in stock today



Or for a little less..

 

[Acesbong]

Moose muffins. Games aren't targeted at anything. GPUs are general purpose hardware, they are made to run anything you throw at them. Otherwise, nothing would run on an Intel GPU, for example.

Another example: ray traced games run like ass on AMD because AMD's RT hardware is inferior, and not because games are targeted at Nvidia.

Also, don't forget that your PS5, Xbox, and basically all handheld consoles all run AMD hardware.


Somehow, people see this as midrange price on Nvidia, but it's high end on AMD?

RT OFF : https://www.techpowerup.com/review/silent-hill-2-fps-performance-benchmark/5.html
Being outperformed by a 4070ti.

Another example: AMD are irrelevant in the GPU space with their current tactics.

OK how about just go by price then. 7700xt $449, 9700xt $600, 50% increase.

Very aggressive.

im working in pc component store theres lot of spects to list if im starting it, i use/test lot of different rigs/weekly


Some AIBs is closer to 900e
i allredy know the prices for some models because local store storage

AMD are complete liars if they call this aggressive, or retarded.

 

[AusWolf]

Another example: AMD are irrelevant in the GPU space with their current tactics.

What GPU space? Desktop? Maybe. But you're still forgetting about consoles.

OK how about just go by price then. 7700xt $449, 9700xt $600, 50% increase.

Very aggressive.

Except that the 9070 XT is not the successor of the 7700 XT. Don't let model names deceive you. Let's wait for actual performance data, and compare its price then.

 

[Acesbong]

What GPU space? Desktop? Maybe. But you're still forgetting about consoles.


Except that the 9070 XT is not the successor of the 7700 XT. Don't let model names deceive you. Let's wait for actual performance data, and compare its price then.

Of course it is, hence the name

 

[AusWolf]

Of course it is, hence the name

No, it is not. Names don't mean anything.

To illustrate: The 6700 XT based on the full Navi 22 chip launched for $479. The 6800 XT on a cut-back Navi 21 for $649. Which of these did the 7800 XT on the full Navi 32 succeed that launched for $499? Hm?

 

[3valatzy]

No, it is not. Names don't mean anything.
To illustrate: The 6700 XT based on the full Navi 22 chip launched for $479. The 6800 XT on a cut-back Navi 21 for $649. Which of these did the 7800 XT on the full Navi 32 succeed that launched for $499? Hm?

Neither. RX 6700 XT didn't get a proper pricing, because of mining craze and covid. Its real pricing was 100$ less, or $379.
RX 7800 XT is a wrong name for something which should have been named RX 7750 XTX or RX 7800.

 

[AusWolf]

Neither. RX 6700 XT didn't get a proper pricing, because of mining craze and covid. Its real pricing was 100$ less, or $379.
RX 7800 XT is a wrong name for something which should have been named RX 7750 XTX or RX 7800.

I'm talking about MSRP, not retail price. I agree, "7800 XT" is the wrong name, but exactly because it's the successor of the 6700 XT, not the 6800 XT.

 

[3valatzy]

I'm talking about MSRP

I'm also talking about the MSRP, which was influenced by covid and mining-driven demand.
You think AMD didn't take into account these important market factors? I don't think so!

I agree, "7800 XT" is the wrong name, but exactly because it's the successor of the 6700 XT, not the 6800 XT.

There are two cards between the RX 6700 XT and RX 6800 XT - namely RX 6750 XT and RX 6800.
Why do you skip them ?

 

[AusWolf]

I'm also talking about the MSRP, which was influenced by covid and mining-driven demand.
You think AMD didn't take into account these important market factors? I don't think so!

No, the launch MSRP didn't change. Retail pricing did.

There are two cards between the RX 6700 XT and RX 6800 XT - namely RX 6750 XT and RX 6800.
Why do you skip them ?

Because they're not relevant for this conversation.

 

[Acesbong]

No, it is not. Names don't mean anything.

To illustrate: The 6700 XT based on the full Navi 22 chip launched for $479. The 6800 XT on a cut-back Navi 21 for $649. Which of these did the 7800 XT on the full Navi 32 succeed that launched for $499? Hm?

Ok lets go by the price then because I agree it's a mess. These will be €750+, closer to 7900xt than the 7800xt.
AMD said they are targeting the mid range which is the 7700xt and 7800xt based on price. Cheapest 7800xt I remember seeing on launch was about €530. (because discounted almost immediately)

AMD are talking out their backsides as usual and this will be as much of a market shake up as the last gen, as in zero shakeup.

I would LOVE to be wrong. I despise the fact I have been buying Nvidia cards last couple of gens because they are so awful as a company. But when AMD just copies them what does one do.

 

[Zach_01]

RT OFF : https://www.techpowerup.com/review/silent-hill-2-fps-performance-benchmark/5.html
Being outperformed by a 4070ti.

Another example: AMD are irrelevant in the GPU space with their current tactics.

OK how about just go by price then. 7700xt $449, 9700xt $600, 50% increase.

Very aggressive.


AMD are complete liars if they call this aggressive, or retarded.

Can I ask why do you name it a way that it looks like it’s a 7700XT replacement when it’s not?
The GPU is 9070XT and it’s a direct competitor of 4070/5070/Ti.

Enough with this idiotic narrative of 9700.
What do you think, we are some random kids here?

 

[Acesbong]

Can I ask why do you name it a way that it looks like it’s a 7700XT replacement when it’s not?
The GPU is 9070XT and it’s a direct competitor of 4070/5070/Ti.

Enough with this idiotic narrative of 9700.
What do you think, we are some random kids here?

Because they named it the 9700XT. They said they are targeting the mid range. Last time they only released a mid rage card in the stack was the 5700xt.
Isn't it kinda obvious why I would compare its namesake vs the companies own previous products in the segment.
Weird question.

ok change the comparison to a 7800xt, their latest mid range card, doesn't change much.

 

[AusWolf]

Ok lets go by the price then because I agree it's a mess. These will be €750+, closer to 7900xt than the 7800xt.
AMD said they are targeting the mid range which is the 7700xt and 7800xt based on price. Cheapest 7800xt I remember seeing on launch was about €530. (because discounted almost immediately)

AMD are talking out their backsides as usual and this will be as much of a market shake up as the last gen, as in zero shakeup.

I would LOVE to be wrong. I despise the fact I have been buying Nvidia cards last couple of gens because they are so awful as a company. But when AMD just copies them what does one do.

The latest rumour says $599 for the XT and $499 for the non-XT. If the XT matches the 5070 Ti in performance at 20% cheaper, then it'll be a fairly decent offer in my opinion.

 

[Kapone33]

Months ago when these were announced a 7900XT was $999 and a XTX was $1299. I suggested at the time that in my opinion the retailers were in a real pickle if the card was as fast a 7900 series card with a 7700XT price it would be too disruptive to existing inventory. Now a 7900XT is $1699 and not nearly as available as before. It is sad where we live in a World where $1000 Canadian + is considered mid range.

 

[AusWolf]

Because they named it the 9700XT. They said they are targeting the mid range. Last time they only released a mid rage card in the stack was the 5700xt.
Isn't it kinda obvious why I would compare its namesake vs the companies own previous products in the segment.
Weird question.

ok change the comparison to a 7800xt, their latest mid range card, doesn't change much.

It's called the 9070 XT. Nine-zero-seven-zero. Nobody named anything "9700 XT". And again, please, don't compare anything by name. This is a tech forum, one should be smarter than that here.

 

[Acesbong]

The latest rumour says $599 for the XT and $499 for the non-XT. If the XT matches the 5070 Ti in performance at 20% cheaper, then it'll be a fairly decent offer in my opinion.

True, but only because Nvidia are ripping people off more. Fairly decent doesn't move the needle.

 

[Kapone33]

Because they named it the 9700XT. They said they are targeting the mid range. Last time they only released a mid rage card in the stack was the 5700xt.
Isn't it kinda obvious why I would compare its namesake vs the companies own previous products in the segment.
Weird question.

ok change the comparison to a 7800xt, their latest mid range card, doesn't change much.

What are you saying exactly? Not this name narrative again? I thought that sword fell on the 7800XT. Was that not the argument? The 7900XT should have been called the 7800XT. What does it mean...........nothing.

 

[Acesbong]

It's called the 9070 XT. Nine-zero-seven-zero. Nobody named anything "9700 XT".

I thought we were forgetting the name. They can call it the michael jackson edition, if its midrange it should be 400-500.

 

[AusWolf]

True, but only because Nvidia are ripping people off more. Fairly decent doesn't move the needle.

Nvidia and AMD are both for-profit companies. It's not within their interest to sell anything at a lower price than market conditions dictate. Good morning, the Easter bunny isn't real.

 

[Acesbong]

What are you saying exactly? Not this name narrative again? I thought that sword fell on the 7800XT. Was that not the argument? The 7900XT should have been called the 7800XT. What does it mean...........nothing.

No I concede the naming is messed up with AMD last few gens. But they are targeting the mid range, per AMD. €750 ISN'T mid range, or about £700 in UK.

 

[Zach_01]

Because they named it the 9700XT. They said they are targeting the mid range. Last time they only released a mid rage card in the stack was the 5700xt.
Isn't it kinda obvious why I would compare its namesake vs the companies own previous products in the segment.
Weird question.

Are you getting paid to spread this BS around?
The GPUs are 9070 and 9070XT and not what your agenta wants to call it.
It’s against the 5070 and 5070Ti at $100-150 less.

My question is the weird one and not what you want to spread around. Ok…

 

[AusWolf]

I thought we were forgetting the name. They can call it the michael jackson edition, if its midrange it should be 400-500.

Nvidia has been pushing the midrange further and further in price, and AMD has been following the trend. I thought you'd noticed.

No I concede the naming is messed up with AMD last few gens. But they are targeting the mid range, per AMD. €750 ISN'T mid range, or about £700 in UK.

Again, it's not 750 EUR. The latest rumoured MSRP is $599.

The GPUs are 9070 and 9070XT and not what your agenta wants to call it.
It’s against the 5070 and 5070Ti at $100-150 less.

Yes. Can we end the conversation with this verdict? Please.