I meant it more alongside of air filter in front of it, closed doors or it blowing on radiator or cooler. I didn't mean frontal area. Frontal are mostly doesn't mater for consumers fans for simple reason, because it becomes a restriction at higher airflow situations. Most consumer fans don't spin that fast for frontal area to matter, however, I referenced 9800 rpm server fan and it had only three blades and certainly didn't have spinning disc around it like eLoops.
When I was reading about other fans today, I found out that other fans and fan alike things (like planes) have less blades, when they are engineered to spin very fast and move a much air, when there's no obstruction. Imagine something like aircraft 3 blade propeller or ceiling fan. More blades are added, when fan is designed to have more pressure. More blades is more pressure, but less maximum airflow. You can also make flat blades and turns out that they are better at moving more air, but at cost of noise. So what I found out, is that computer fans are mostly very similar to each other, is due to specific requirements for it. Generic 7 blader is the way it is is to provide a adequate amount of pressure and provide decent air flow at, relatively to other things, low revs and low noise level. 7 blades gives it pressure, non flat blades reduce noise, and while frontal are of it isn't small, it still provides okay air flow. It's very hard to actually increase airflow of fan due to noise restrictions of computer users. There's not much of what you can do. You can make fan spin faster or grow in diameter. Most fancy fan designs add more blades, make blade shape different and that's due to them trying to figure out how to reduce noise or to increase pressure. There clearly aren't many pure airflow oriented designs and for good reason, because computer is restrictive and airflow oriented designs just wouldn't work, due to their lack of static pressure or due to their higher noise. All things considered, eLoops in theory should be great, if you want quiet and pressure oriented fans. Meanwhile something like Noctua S12 series should be good as high airflow fans, maybe at slightly lower noise levels, but only if they are used with minimal restrictions otherwise it will perform worse than even the generic 7 blader.
Sorry, I have no idea what fan is referenced in this illustration. I found it on rage3D forum, when some user commented that computer fan manufacturers don't provide enough data. That makes me think, that it may not even be a computer fan or it is some industrial fan. Considering that it tops out at 2100 rpm, it may be some low end server fan and it's most likely generic 7 blader, because most server fans are generic 7 bladers. Only small fans or super fast fans aren't 7 bladers.