You guys have got some massive amount of egicentrism twisting in your brains. Nobody said you should "care" about anything, but if you're not even interested in the slightest, then I don't know why you're here. A forum is about discussing stuff. That involves other people, you know. Some of those other people might think differently than you from time to time.
Nobody is out to hurt your precious brand, so chill out and grow up, will 'ya?
Also, if you really don't care, then why are you replying? Do you see the contradiction here?