Samsung is the most well-regarded company when it comes to consumer SSDs. even if their SSD solutions do usually carry a premium versus the competition, that price delta is usually well justified: Samsung's SSDs are frequently the most reliable, fastest option in the market. Samsung's 960 PRO and 960 EVO SSDs have done a good job of clarifying the company's market positioning, and now, the successors for those Samsung SSDs have already surfaced.

The next-gen Samsung NVMe drives carry the PM981 code-name - where "PM" stands for TLC NAND (in this case, based on 64-layer 3-bit per cell V-NAND chips), "9" stands for Samsung's highest performing solutions, and "81" stands for the part number - two tiers ahead of Samsung's 960 series. It's expected that there will be a 970 part, since Samsung seems to be steering away from the "EVO" and "PRO" monikers to differentiate products according to performance - a straight numeral is expected to be the norm going forward. For now, the parts that have surfaced carry 512 GB and 1 TB of memory. These will make use of Samsung's Polaris V2 controller (with a metal heatsink over it to aid in cooling), and deliver 3,000 MB/s and 3,200 MB/s sequential read speeds (for the 512 GB and 1 TB versions respectively) and 1,800 MB/s and 2,400 MB/s sequential write, respectively. The models surfaced from a Vietnamese retailer, which has them going for $233 and $439 - which doesn't mean this will be the final consumer retail price, but seems reasonable for the technology and performance tier of these NVMe SSD solutions.

Phison has been working hard towards bringing to market a new, budget SSD controller in the form of its Phison E8 solution. The controller was designed with the purpose to try and dethrone Intel's 600p solutions from the budget, entry-level NVMe options, through offering increased performance at the same affordable prices. To do this, and so as to decrease power consumption, Phison opted for a PCIe 2x support for the E8 - this means the company is trading burst performance for decreased power consumption. E8-based SSDs are expected in capacities of 128 GB, 256 GB, 512 GB, and 1 TB, with prices lower than the current 600p and Phison's own E7-based products like the MyDigitalSSD BPX.

The Phison E8 controller should still offer plenty of increased performance over a typical HDD, and has been designed to work with 3D NAND technology. even with the firmware in its non-final stages, Tom's Hardware is reporting that the Phison E8's performance is already higher than Intel's 600p and WD's Black PCIe solutions. As we all know, though, firmware optimizations are paramount to SSD controllers' performance, so we can only expect these performance numbers to go up. All in all, it seems we'll have yet another low-cost NVMe SSD solution in the market, though desktop users will likely opt for a PCIe 4x solution, since that environment doesn't care about power consumption as much as a mobile solution would.

Western Digital and SanDisk have updated their Blue and Ultra line of consumer SSDs with the latest 3D BiCS FLASH NAND technology. Capacities will range from 250 GB capacities through 500 GB and up to 1TB at launch, with a 2 TB SanDisk Ultra 3D SSD "coming soon." The hardware powering each drive is exactly the same, save for the difference in available storage: the controller used is a Marvell 88SS1074, protocol is SATA 6Gbps / AHCI, and even warranty stays the same through all WD and SanDisk models, at three-years (limited.)

The WD Blue line of SSDs will be available in both 2.5" and M.2 2280 single-sided models. Sequential read speed starts at 550 MB/s for both WD Blue 250 GB and SanDisk Ultra 3D, with sequential write speeds at a rated 525 MB/s and read/write IOPS being set at 95,000/81,000 respectively. All other (higher) capacities deliver slightly more performance: 560 MB/s sequential read speeds, 530 MB/s sequential writes, 95,000 random read IOPS, and 84,000 random write IOPS. Pricing is as follows: WD Blue 3D 250 GB ($89); Blue 3D 500 GB ($149.99), Blue 3D 1 TB ($279.99); SanDisk Ultra 3D 250 GB ($99.99), Ultra 3D 500 GB ($164.99), Ultra 3D 1TB ($279.99) and Ultra 3D 2TB ($549.99, currently unavailable.)

At CES 2017, Plextor announced their next SSD product line. Dubbed the M8Se, these will be restricted to NVMe SSDs with 15nm 3-bit-per-cell TLC of Toshiba manufacture, ranging from 128 GB, 256 GB, 512 GB and 1TB capacities leveraged by Marvell's Eldora controller.

The new mid-range NVMe SSD uses a new heatsink design (slight cost-reduction when compared with the one the M8Pe carries), that Plextor says will improve cooling by up to 20% - convenient, since throttling does happen with NVMe based SSDs - and particularly with Marvell's Eldora controller - as it did with Plextor's M8Pe line of SSDs. The card also features blue accent lighting. Plextor will also sell a heatsink-less M8PeGN model in the M.2 form factor.

Seagate has officially updated their FireCuda line, the solid-state supported, high-capacity hybrid drives. The new, 5th Gen models sport a thinner form-factor (2.5"), rocking the company's multi-tier cache technology as well as 1 TB SMR (Shingled Magnetic Recording) plates. The SMR plate's difference compared to conventional, perpendicular recording HDD technology allows these hybrid drives to increase storage density by up to 25%, by allowing newly-written magnetic tracks to partly overlap previously-written ones, reducing the amount of platter real-estate occupied.

The caveat with this technology is that the overlapping-tracks architecture may slow down the writing process, since writing to one track overwrites adjacent tracks, and requires them to be rewritten as well. However, according to Seagate, the large, multi-tier cache technology and large NAND caches are enough to offset any performance loss incurred by the SMR technology employed on these drives, and then some.