ADATA Technology, a leading manufacturer of high-performance DRAM memory modules and NAND Flash applications, is pleased to announce the arrival of its HV100 External Hard Drive featuring a sandblasted smudge-free finish and a SuperSpeed USB 3.0 interface for ultra-fast file transfers. The HV100 arrives feature-packed with G Shock Sensor Protection to help protect your data, and a bright blue/red LED indicator to show data transfer status. Available in 500GB, 1TB or 2TB sizes, you can also enjoy free OStoGO and HDDtoGO software, all backed by ADATA's 3 year warranty.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the UC330 Dual USB Flash Drive featuring dual micro USB and standard USB interfaces! Available in 8, 16 and 32GB sizes, the UC330 Dual USB allows you to share and backup data between PC, tablet, phablet, or smart phone at prices rivaling built-in storage found on some mobile phones. Along with a lifetime warranty and On-the-Go (OTG) USB compliance, customers who purchase the UC330 flash drive can also enjoy ADATA's feature-packed OStoGO and UFDtoGO software packages.

Flawlessly crafted of zinc alloy with a silver finish, ADATA's Choice UC330 Dual USB Flash Drive weighs only 3.6 grams and comes with a black end cap fitted with a strap hole so you can easily carry the flash drive on a lanyard, keychain or neck strap. As you use the rocket-shaped UC330, its cap fits on either side of its dual-headed USB. When not in use, stand it up on its end for easy storage on your desktop like a rocket awaiting lift-off. Manufactured with a special chip-on-board (COB) process, resulting in high water and impact resistance, your UC330 flash drive is engineered for utmost quality and reliability.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the Choice HC500 2.5" Hard Drive with TV recording support features. The HC500 external storage hard drive attaches to your smart television or PC via a super-fast USB 3.0 cable, and sports a sandblasted titanium or gold casing. Available in 500GB, 1TB and 2TB capacities, the Choice HC500 Hard Drive comes with smart backup software that allows you back up data, and then set up your very own personal data cloud using a PC or smartphone.

Flawlessly crafted in either titanium or gold matte, the HC500 Hard Drive offers both the easy connectivity of directly attached personal data and TV media storage. For those who require direct connectivity, simply plug the hard drive into your PC or smart TV. Store and manage any kind of personal media via super-fast USB 3.0 on your PC, and then connect the HC500 to your smart TV to enjoy full-featured video capabilities such as playback, rewind and fast-forward. Too busy to enjoy your favorite TV programs? Just leave your Choice HC500 Hard Drive plugged into your television and record hours of movies and programs to enjoy later.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has released a firmware update v5.8.2 for the following solid state drives (SSD) equipped with SandForce 2200 series controllers: SX910/SX900/SP900/S510.

The new firmware improves overall SSD stability and SSD reliability after unsafe power cycling. Purchasers who wish to update their SSD firmware should go to this page, select the corresponding SSD product, and then download the compressed Firmware 5.8.2 file and extract it. Then locate the executable file ADATA_SF_FieldUpdater and run it as administrator.

ADATA Technology, a leading global manufacturer of high-performance DRAM memory modules and NAND Flash application products, today launches its SR1010 enterprise grade server SSD featuring comprehensive data encryption, reliability, superior performance and high compatibility with many operating systems. Available in 100GB, 240GB and 480GB sizes, ADATA's SR1010 SSD is a perfect upgrade solution for industrial servers, data centers and embedded devices.

For enterprise servers and data centers, unexpected system failure leads to incalculable damage and loss of vital information. To help safeguard against such scenarios, commercial servers require a powerful yet effective protection mechanism: PLP (Power-Loss Protection). Thanks to PLP technology, ADATA's SR1010 SSD helps to prevent catastrophic data crashes caused by system failures, such as utility power grid failures or data center backup generator failures. ADATA's SR1010 SSD also supports S.M.A.R.T., which monitors your SSDs' status, thus ensuring your data's security and integrity, as well as improving the SSD's efficiency.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the UV131 USB 3.0 USB Flash Drive. Featuring a stylishly professional gray exterior made of rugged zinc-alloy and a race car spoiler lanyard hole, ADATA's UV131 USB Flash Drive combines the best in good looks and durability for personal data storage.

Style Meets Durability
Seamlessly crafted with a chromium-gray finish, the UV131 USB Flash Drive is a stylish statement about simplicity and durability. For those who demand high quality, it features a sturdy zinc-alloy housing with a streamlined exterior and capless design that delivers the ultimate in professionalism and ease-of-use. The race-car spoiler lanyard hole makes the UV131 easier than ever to hold, plug in, or carry securely on your keychain. Take the UV131 USB Flash Drive everywhere for durable, stylish and worry-free personal data storage!

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, is pleased to announce its full line of DDR4 extreme performance memory modules already support Intel Haswell-EP series processors. All ADATA DDR4 memory modules will be on display in Booth #379 at the Intel Developer Forum (IDF 2014). ADATA's DDR4 memory supports server, consumer workstation and gaming PC applications. ADATA's lightning-fast DDR4 products deliver superior scalability, power-saving capability, and ultimate reliability for consumer, enterprise and industrial applications across the globe.

Intel Haswell-EP Compatible: Power for Big Data and Cloud
All of ADATA's DDR4 DRAM memory solutions are Intel Haswell-EP compatible to leverage the best in performance, scalability, power efficiency, and reliability. Further benefits such as accessibility and serviceability offer top-to-bottom transparency that factors significantly with the Internet of Things (IoT). ADATA's DDR4 DRAM memory solutions range from 4-16 GB to meet the high-volume demands of Big Data and Cloud applications.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the ISMS312, a high-performance industrial SATA III 6 Gbps 7-pin Disk-On-Module (DOM), which is suitable for embedded storage systems, industrial computers, medical and network infrastructure devices by providing the best balance between performance and cost. It also features the industrial grade S.M.A.R.T. and capability of customization for industrial application.

A+ SLC Solution for Various Upgrade Demands
The ADATA ISMS312 SATA III 6 Gbps 7pin DOM is a high-speed MLC NAND flash, providing excellent performance and reliability with a sequential read/write speed up to 250/40 MB per second and MTBF of up to 1 million hours. In addition, the ISMS312's low 1.15W power consumption can save power and significantly extend the lifespan of the devices it supports. And thanks to the industrial grade operable temperature range of -40°C to +85°C, the ISMS312 can work in harsh environments for long-term operation. The ISMS312 is available in both horizontal and vertical pin orientations to accommodate a wide variety of system form factors.

Wanna build a Haswell-E HEDT build on the "cheap?" Then this could make it to your list. ADATA is ready with its no-frills Premier line of DDR4 memory modules, which are sold in single-module packs of 4 GB and 8 GB. The modules stick to JEDEC specifications of DDR4-2133 MHz (PC4-17000), with CAS latencies of 15T, and voltage of 1.2 Volt. The modules use DRAM chips made by SK Hynix. Inclusive of all taxes, the 4 GB module is priced at the equivalent of $75 USD in Japan; and the 8 GB module goes for the equivalent of $150.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the first DDR4 overclocking memory of XPG series - XPG Z1, which supports the latest Intel Haswell-E platform for ultimate performance. With the benefits of DDR4, the XPG Z1 is not only a powerful weapon for gaming, also an important component for overclocking.

Performance Boosts with Great Power Efficiency
DDR4 outperforms DDR3 with improved performance and lower power consumption. The operating voltage has decreased from 1.5V to 1.2V, which is a 20% reduction of power, and keeps the system at a low temperature for stable operation. With speeds of up to 2800 MHz, timings of CL 17-17-17 and transfer bandwidth reaching 22 GB/s, the XPG Z1 provides improved efficiency of data transfer than ever. It only requires 1.2V to achieve high clock frequency of 2800 MHz for overclockers. In addition, the SPD (Serial Presence Detect) of XPG Z1 allows direct application without changing settings in the BIOS, facilitating usage and system stability.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the industrial grade ISSS312 2.5" SATA III (6 Gb/s) Solid State Drive. It features low power consumption, industrial grade S.M.A.R.T. and power loss protection (PLP) for excellent performance and reliability. It also provides MLC, A+ SLC, SLC grades and wide temperature to meet the upgrade requirements of industrial equipment and enterprise devices.

MLC/A+ SLC/SLC solutions for various applications
Since storage applications are rapidly changing, the concepts of consumer digital lifestyles and the Internet of Things (I.O.T.) are developing, and web applications and technology are growing sharply, the industrial equipment and enterprise platforms need more powerful data computing capability, real-time transfer rate and high I/O throughput to cope with future trends.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the Premier DDR4 2133 Unbuffered DIMM memory, which supports the latest Intel Haswell-E platform for extreme performance. Thanks to the benefits of DDR4 and rigorous production of ADATA, the DDR4 2133 U-DIMM memory module is the best upgrade solution for PC DIY users.

Faster Data Transfer, Higher Power Efficiency
With speeds of up to 2133 MHz and a transfer bandwidth reaching 17 GB/s, the Premier DDR4 2133 Unbuffered DIMM provides greater efficiency of data transfer than previous generations of DRAM. Compared to DDR3, DDR4 memory features faster clock frequencies and lower power consumption. Running at just 1.2 volts, the new DDR4 2133 Unbuffered DIMM can save 20% of the power making it an environmentally friendly component. In desktop PCs, the advantages of DDR4 will lead to lower costs and improved overall performance.

ADATA Technology Co., Ltd., will be displaying a complete industrial, commercial and server grade storage solutions, which includes customizable ISSS312 SSD, wide temperature industrial storage and latest DDR4 server DIMMs at Flash Memory Summit. Starting from August 5th to 7th, ADATA invite you to experience the variety of fascinating innovations at booth #908, Santa Clara Convention Center, CA.

ADATA ISSS312 2.5 inch SATA III 6Gbps Solid State Drives (SSD) use the best quality hardware components and come with the most comprehensive internal support software. The product complies with JEDEC specifications, features a low-power design and is intended for industrial applications. Equipped with the capability of developing software, firmware and hardware, ADATA is dedicated to customize industrial products. Customers can request to customize a fixed BOM and firmware which ensure ADATA's products are stable and compatible.

ADATA revealed its flagship consumer SSD in the M.2 form-factor, the SR1020NP series, which is an evolution of the AXNP280e it unveiled at this year's International CES. The drive comes in capacities of up to 1 TB, is based on LSI-SandForce 3700 series processor wired to MLC NAND flash, and a host interface with wiring for PCI-Express 2.0 x4 physical layer. Most M.2 SSDs, in contrast, are being designed for PCI-Express 2.0 x2.

That's not all, most motherboards launched on Intel's 9-series chipset feature M.2 slots with just PCI-Express 2.0 x2 wiring, with the exception of ASRock's top-end Z97-Extreme6, which features a special M.2 slot with PCI-Express 2.0 x4 wiring. Using that slot, however, will eat into the bandwidth meant for graphics cards, and the primary PCI-Express 3.0 x16 slot will run at 3.0 x8, because ASRock wired the slot to the CPU's root complex. Under ideal conditions, SandForce 3700 series processors are advertised to offer sequential transfer rates as high as 1.8 GB/s. Given that, this drive should be bottlenecked on most motherboards with PCI-Express 2.0 x2 based M.2 slots. ADATA will display the drive at the 2014 Computex, early next month, alongside gaming-grade and overclocker-grade DDR4 modules.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the Premier SP610 2.5" SATA III (6 Gb/s) SSD. With a SMI controller, the Premier SP610 maintains high read/write speeds consistently for stable performance, and also features the advanced BCH ECC (Error Correction Code) technology. The Premier SP610 is ideal for PC builders who are looking to make the jump from mechanical drives to the exponentially faster speeds of solid state drives.

The Premier SP610 offers sequential read/write speeds up to 560/450 MB, and 4KB random read/write speeds up to 73,000/72,000 IOPS, which greatly improves the performance of data transfer. It also provides excellent performance for multi-tasks, including games and often used applications/programs.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has announced the launch of XPG and Premier Pro series SDXC UHS-I Speed Class 3 (U3) memory cards. Compared to the UHS-I U1, write speeds are increased by 750% and 500%, respectively. Both series are designed to support latest UHS-I U3 specification, enabling the cards to capture professional grade high-quality images as well as smoothly transferring large files without any time gaps.

As demand for ultra-fine quality video continues to increase, the 1920 x 1080 pixel resolution of Full HD in the past has quickly evolved into the 4K Ultra HD high resolution standard (3840 x 2160). High-quality video recording creates larger files which require more disk space, presenting challenges to the operation and load bearing capacity of recording equipment and storage media. ADATA XPG and Premier Pro SDXC UHS-I U3 are specifically tailored to 4K2K ultra-high definition devices, and deliver outstanding speeds of up to 95/85 MB/s and 95/60 MB/s, respectively. The SDXC UHS-I U3 cards are ideal for burst mode photography and high resolution videos to capture each fantastic moment with the utmost precision.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has announced the launch of new DDR4 modules. Working in close cooperation with Intel, ADATA has successfully developed and launched DDR4 RDIMM (ECC Registered DIMM) that are fully compatible with the newly announced, next generation platform of Intel Xeon processor E5-2600 v3 product family.

Coming in densities of 4, 8 & 16 gigabytes, the new modules run at 1.2 volts, and at a frequency of 2133 MHz. The higher clock frequencies, faster data transfer rates, and low voltage operation of DDR4 memory make it especially suited for use in the growing cloud server, storage and networking application fields.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of the Premier Pro series SP920 solid state drive (SSD). Designed to meet the high-performance requirements of multimedia file transfers, the SP920 comes in a 2.5" form factor, and is equipped with the latest generation Marvell controller implementing the SATA 6 Gb/sec specification.

SSD continue to become mainstream storage selections for a cross-section of user types, largely due to the higher demands placed on primary system disks by operating systems, games, and high definition media. The SP920 is designed for high performance across a wide range of demanding applications, but it is especially fast in the transmission of multimedia files (uncompressed data). 4 KB random read / write speeds are as high as 98,000/88,000 IOPS, with sequential read and write speeds of up to 560 MB/s and 500 MB/s, respectively. In addition to these impressive numbers, the SP920 maintains consistently high read and write speeds even when the disk is 90% full. This is in contrast to some solid state drives that suffer performance degradation as the drive nears capacity.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has released a firmware update for the company's solid state drives equipped with LSI SandForce 2200 series controllers. This update is applicable to SSD models SX910/SX900/SP900/SP800/S511/S510/S396. The new firmware optimizes TRIM completion behavior and SATA stability, and improves disk recovery in instances of unsafe or improper shutdown. Purchasers who wish to update their SSD firmware should go to this page, select the corresponding SSD product, and then download the compressed Firmware 5.2.5 file and extract it. Then locate the executable file ADATA_SF_FieldUpdater and run it as administrator.

ADATA Technology has announced the release of its proprietary software for monitoring the status and maintaining the performance of ADATA solid state drives. The new software, named ADATA SSD Toolbox, will enable users to quickly and conveniently configure, optimize, and monitor the overall health of their solid state drives.

ADATA SSD Toolbox allows for the monitoring of drive health and remaining life through Self-Monitoring, Analysis and Reporting Technology (S.M.A.R.T.) attributes. It also lets the user keep track of the current operating temperature, capacity, and total space used. The drive utilities include SSD security erase, which wipes all data from the drive and restores the drive to its factory default, firmware update, and SSD Toolbox update. For achieving best performance with the drive and the operating system, the software supports both system (SSD) and OS optimization functions. Supported operating systems include Windows 7 (32 & 64-bit), Windows 8 (32 & 64-bit), and Windows 8.1 (32 & 64-bit) versions.

Taiwanese company ADATA Technology is gearing up for the arrival of DDR4 and at CES it showcased a couple of memory modules based on the standard. ADATA's DDR4 sticks have 8 GB and 16 GB capacities and run at 2133 MHz with CL15 latencies while powered at 1.2V.

The modules on display are 'suitable for servers' (they are R-DIMMs) but the company will surely have some consumer-oriented offerings for later this year when Intel launches the DDR4-supporting Haswell-E processors.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the introduction of the DashDrive Durable HD650 portable hard drive. The HD650 is designed for those with active lifestyles, and is designed to absorb impacts while protecting valuable stored data. Its flowing lines and striking colors make it a great looking storage option for all ages and genders.

The housing of the HD650 is comprised of a scratchproof acrylic material, and the drive incorporates a unique triple layer construction designed and engineered for superior shockproof performance. An ultra-fast USB 3.0 interface matches the sporty outlook and dynamic design of the HD650. An azure LED indicates power and transfer status. The DashDrive Durable HD650 will be available in capacities of 500 gigabytes and 1 terabyte, with color options of scarlet red and sleek black.

ADATA Technology has announced its presence at the 6th annual Accelerating Innovation Summit (AIS 2013) as a gold sponsor. Responding to the latest industry and market needs, ADATA will display two potent solid state drive (SSD) offerings: the SX1000L server SSD and the company's groundbreaking PCIe based SSD solution. These storage systems are designed for both server applications, and for system integrators to effectively manage the rising data challenges faced by today's organizations and systems planners.

The SX1000L server SSD is a 2.5" form factor SATA 6Gb/sec solution that is provided with customized over-provisioning and high data compression efficiency. With the majority of data in enterprise environments being compressible, the SX1000L provides sustained performance, as well as superior endurance and reliability. Sequential read speeds reach 550 MB/sec, and sequential write is as high as 500 MB/sec, with IOPS of 75K and 45K (Maximum 4K random read and write, respectively).

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched the 2013 edition of officially licensed NBA Pro Series USB Flash drives. Sporting a SuperSpeed USB 3.0 interface, the drives will be emblazoned with the jerseys of today's six most popular NBA professional athletes.

The NBA Pro Series USB Flash drives feature a highly durable rubber material that is resistant to liquids and impacts. Extra data protection is ensured by the COB (Chip on board) manufacturing process, which brings added ruggedness in a compact shape. A robust 16GB capacity means that fans will have plenty of space for their favorite media and personal data. A strap hole guarantees convenience and data portability.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched the DashDrive Durable UD311 Flash drive. The UD311 is remarkably compact and portable, with a USB 3.0 interface that makes the most of Chip-On-Board (COB) technology with high transfer speed up to: 85 MB/sec (Read).

As USB flash drives become more ubiquitous for the transporting and sharing of personal files and media, the structures and functions of the devices are evolving. Weighing just 3 grams (0.1 ounce), the UD311 is highly resistant to water and impact damage, and a strap hole allows for effortless portability on a keychain or carry strap.