SK hynix has returned to Las Vegas for Consumer Electronics Show (CES) 2025, showcasing its latest AI memory innovations reshaping the industry. Held from January 7-10, CES 2025 brings together the brightest minds and groundbreaking technologies from the world's leading tech companies. This year, the event's theme is "Dive In," inviting attendees to immerse themselves in the next wave of technological advancement. SK hynix is emphasizing how it is driving this wave through a display of leading AI memory technologies at the SK Group exhibit. Along with SK Telecom, SKC, and SK Enmove, the company is highlighting how the Group's AI infrastructure brings about true change under the theme "Innovative AI, Sustainable Tomorrow."

Groundbreaking Memory Tech Driving Change in the AI Era
Visitors enter SK Group's exhibit through the Innovation Gate, greeted by a video of dynamic wave-inspired visuals which symbolize the power of AI. The video shows the transformation of binary data into a wave which flows through the exhibition, highlighting how data and AI drives change across industries. Continuing deeper into the exhibit, attendees make their way into the AI Data Center area, the focal point of SK hynix's display. This area features the company's transformative memory products driving progress in the AI era. Among the cutting-edge AI memory technologies on display are SK hynix's HBM, server DRAM, eSSD, CXL, and PIM products.

Kenichiro Yoshida, the chief executive at Sony Corporation has recently sat down with the Financial Times for an interview discussing his company's plans for the future. He touched upon his PlayStation division's early experiments in the cloud gaming sector - arch rival Microsoft has already carved out a strong position here with its Xbox Game Pass subscription service. Yoshida-san discussed numerous issues (latency is major point of contention) that the Sony gaming arm continues to battle with, but the team will persevere: "I think cloud itself is an amazing business model, but when it comes to games, the technical difficulties are high...so there will be challenges to cloud gaming, but we want to take on those challenges."

Sony has looked at competitors in order to learn lessons in advance - most notably in the area of high and low traffic periods: "The dark time for cloud gaming had been an issue for Microsoft as well as Google (with their now defunct Stadia platform), but it was meaningful that we were able to use those (quieter) hours for AI learning." stated Yoshida. The company has been figuring out ways to get the most out of idle/low activity cloud gaming periods - an AI agent called GT Sophy has been tasked with figuring out ways to beat human opponents during periods of low activity.