Kenichiro Yoshida, the chief executive at Sony Corporation has recently sat down with the Financial Times for an interview discussing his company's plans for the future. He touched upon his PlayStation division's early experiments in the cloud gaming sector - arch rival Microsoft has already carved out a strong position here with its Xbox Game Pass subscription service. Yoshida-san discussed numerous issues (latency is major point of contention) that the Sony gaming arm continues to battle with, but the team will persevere: "I think cloud itself is an amazing business model, but when it comes to games, the technical difficulties are high...so there will be challenges to cloud gaming, but we want to take on those challenges."

Sony has looked at competitors in order to learn lessons in advance - most notably in the area of high and low traffic periods: "The dark time for cloud gaming had been an issue for Microsoft as well as Google (with their now defunct Stadia platform), but it was meaningful that we were able to use those (quieter) hours for AI learning." stated Yoshida. The company has been figuring out ways to get the most out of idle/low activity cloud gaming periods - an AI agent called GT Sophy has been tasked with figuring out ways to beat human opponents during periods of low activity.