The most expensive custom-design NVIDIA GeForce RTX 4080 will be priced at $1,550, putting it just $50 short of the $1,600 baseline MSRP of the
much faster RTX 4090, according to a pricing leak of custom-design cards on popular PC components retailer MicroCenter. The most interesting takeaway from this leak is that there will actually be RTX 4080 cards at the NVIDIA-set baseline MSRP of $1,200. These include the GIGABYTE Eagle, ZOTAC Trinity, ASUS TUF Gaming, and PNY XLR8 Verto. NVIDIA appears to be telling its partners to sell at least one custom-design RTX 4080 SKU at the baseline price.
Most factory-overclocked custom-design RTX 4080 SKUs are within $125 of the $1,200 baseline, with the GIGABYTE Eagle OC priced at $1,240, GIGABYTE Gaming OC at $1,280, MSI Ventus 3X OC at $1,280, and the premium MSI Gaming X Trio at $1,325. The top-tier custom-design cards start here, with the GIGABYTE AORUS Master priced at $1,350, the MSI SUPRIM X (air-cooled) at $1,400, the ZOTAC AMP Extreme AIRO at $1,400, ASUS TUF Gaming OC at $1,500; and the ASUS ROG Strix OC at $1,550, which is just $50 short of the cheapest RTX 4090 (baseline-spec). Will anyone pick the ASUS ROG Strix RTX 4080 O16G over the cheapest RTX 4090 (assuming availability of both)? That's a social experiment to watch out for.