Thermaltake today released to market the UX210 ARGB, a slim tower-type CPU cooler. Designed for thermal loads of up to 150 W, the cooler features a conventional-design aluminium fin-stack heatsink, ventilated by a 120 mm fan. Five 6 mm-thick nickel-plated copper heat pipes make contact with the CPU over a mirror-finish nickel-plated copper base; conveying heat through an aluminium fin-stack, which is ventilated by a fan.

The 120 mm fan included with the Thermaltake UX210 ARGB takes in 4-pin PWM for its main function, and 3-pin ARGB for its lighting. It features a 30,000-hour rated hydraulic bearing, spins between 600 to 2,000 RPM, pushing up to 72.3 CFM of air, with a static pressure of up to 2.31 mm H₂O, and a noise output of up to 34.3 dBA. With its fan in place, the cooler measures 136 mm x 74 mm x 153 mm (WxDxH). Among the CPU socket types supported are AM4, LGA1200, LGA115x, and LGA2066. The company didn't reveal pricing.

Modern speakers are not only a source of sound, but also an element of interior design. The Genesis Helium 300BT ARGB speakers adhere to this trend, offering not only powerful sound, but also personalization options.

The Genesis Helium 300BT ARGB set are stereo speakers, which can be connected to a computer with a cable or wirelessly through the Bluetooth interface. The manufacturer equipped it with ARGB LED illumination, and the user has full control over it. LEDs which run around the membranes work with illumination systems from the most popular motherboard manufacturers. The compatibility list includes, but is not limited to, Polychrome RGB, Mystic Light Sync, RGB Fusion, and Aura Sync.

Cougar today rolled out the Auric line of premium modular PSUs targeted at performance-segment gaming desktops. Available in 650 W and 750 W capacities, the Auric series offers a fairly premium feature-set, including 80 Plus Gold efficiency, full modular cabling, an RGB LED illuminated fan, and a user-controllable semi fanless mode. At the push of a switch, the PSU can be made to maintain complete silence until 40% of load. Another switch lets you toggle the RGB illumination presets (one of which is a dark mode). The lighting can be synchronized to the rest of your lighting via a 4-pin RGB input.

Under the hood, the Cougar Auric series PSUs feature single +12 V rail design that complies with the latest ATX12V v2.53 specification, active PFC, LLC resonant converter, DC-to-DC switching, and protection against over/under-voltage, overload, overheat, and short-circuit. Both the 650 W and 750 W models offer two 4+4 pin EPS, seven SATA power, three Molex, and one 24-pin ATX. The 650 W model offers four 6+2 pin PCIe power connectors, while the 750 W model offers six of these.

Antec today rolled out the DF700 FLUX, an ATX mid-tower case characterized by a unique design for its high-airflow front-panel mesh intake. Rather than a flat panel shape for its mesh, the DF700's mesh curves to the pattern of a wavefront. The top panel features the case's second large mesh vent, while the left side panel is tinted tempered glass. Inside, the case features a conventional horizontally partitioned layout, with the upper compartment that houses the motherboard tray, offering room for graphics cards up to 40.5 cm in length, and CPU coolers up to 17.5 cm in height.

Ventilation options in the DF700 FLUX include three 140 mm / 120 mm front intakes, either three 120 mm or two 140 mm top exhausts, a 120 mm rear exhaust, and two 120 mm conveyors between the bottom and top compartments. The case includes a 5-channel fan+ARGB controller. Storage options include two 3.5-inch drive-bays, a 3.5-inch mount, and three 2.5-inch mounts for a total of six spaces. Front panel connectivity includes a pair of USB 3.x type-A, and HDA jacks. The case measures 467 mm x 220 mm x 486 mm (DxWxH).

Update Jan 19th: The company revealed MSRP pricing in Europe to be 86€.

Tech innovator GELID Solutions unveils the latest cooling kit for the M.2 Type 2280 Solid State Drives. The GLINT is a product of GELID Solutions GAMER product line. The GLINT is crafted to cool your M.2 SSD efficiently and boost drive performance. It helps maintain temperatures within the normal range under any workload or usage scenario, enhances data integrity and prevents thermal throttling from activation. The GLINT uses the slim aluminium heatsink and the specially crafted thermal pads to improve cooling and maintain significantly lowered operating temperatures for memory ICs and other electronic components of the M.2 Type SSD.

The heatsink is also secured by the bottom cover and 4 mounting screws for safe handling and better heat dissipation. Additionally, the GLINT is complemented by the ARGB Module boasting 5 ultra-bright LEDs and supporting all major motherboards: ASUS, Gigabyte, MSI or ASRock. You can easily create and sync vivid lighting effects via your favorite RGB software or program the LEDs via an external ARGB controller. The GLINT features quick installation and fits all standard M.2 Type 2280 SSD in desktop applications.

[Editor's note: Our review can be seen here]

Thermaltake, the leading PC DIY premium brand for Case, Cooling, Gaming peripherals, and enthusiast memory solutions, announces the launch of the new Divider Series Chassis line up. The Divider 500TG, 300TG, 200TG, 100TG models, including standard and ARGB versions, available in black and white colors. The Divider Series offers a range from M-ATX to ATX form factors, divided by 3mm tempered glass to provide a custom split difference for the next PC build. The Built-in triangular side panel includes side venting to improve airflow. Patented PCIE expansion slots offer secure options for vertical GPU mounting or direct to motherboard with a variety of GPU length support across the series.

"A good PC case design should be more than just fascinating RGB illumination and overall appearance. It needs a perfect balance between practicality, aesthetic, and thermal dissipation," said Kenny Lin, the CEO of Thermaltake. "More powerful CPUs and GPUs are launching every day, making heat dissipation a significant concern for a gaming PC. The DIVIDER offers essentials to create the perfect ratio between material utility and the control of thermal conditions. It is also the next-gen gaming PC case for enthusiasts, modders, and gamers in sheer quality, and we're proud to present this whole new series at our Thermaltake Expo."

Thermaltake, the leading PC component brand offering premium solutions for cooling, gaming peripherals, and enthusiast memory, today is proud to announce the TOUGHLIQUID Series, the newest member of the Thermaltake AIO liquid cooler line up. TOUGHLIQUID ULTRA and TOUGHLIQUID ARGB Sync are built using the TOUGHFAN 12 high-performance fans to deliver superior cooling performance and stability for system builders. Offering a variety of models, supporting radiators sizes including 240mm, 280mm and 360mm, equipped with a LED display or RGB on the pump.

"Intuitive hardware monitoring and advanced personalization are what the THOUGLIQUID ULTRA series brings to the market," said Kenny Lin, the CEO of Thermaltake. "The important information like CPU temperature, frequency, and performance usage can be displayed in real-time on the smart 2.1" LCD monitor. Users can also personalize the display with GIF pictures or with custom RGB lighting modes through our RGB software. Thermaltake is giving PC builders even more customization options with this next-gen AIO watercooler."

ADATA XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, is bringing a slew of new gaming lifestyle products to the all-digital CES 2021. Under the theme of "The Future of Gaming," XPG will be out in force "digitally" to show off its latest and greatest must-haves for 2021, including a new gaming lifestyle ultrabook, next-gen DDR5 DRAM module, training software, gaming chewing gum, and more.

Following the heels of the XPG XENIA gaming notebook, XPG and Intel are moving their collaboration to the next level with the unveiling of the XPG XENIA Xe gaming lifestyle ultrabook. The XENIA Xe is geared towards users seeking an all-round ultrabook that is easy to carry around but also powerful enough to keep up with their modern lifestyle needs, including gaming, light content creation, and productivity. The XENIA Xe is a 15.6" EVO Ready gaming lifestyle ultrabook that sports a sleek and contemporary design that features a premium and elegant CNC anodized aluminium chassis. It has a svelte profile of 11 mm (0.4 in) at its thinnest, weighs in at 1.65 kg (3.6lbs), and offers up to 16 hours of battery life for excellent usability on the go. It comes equipped with an Intel 11th Gen Core i5-1135G7 or i7-1165G7 processor, Intel Iris Xe graphics, 15.6" 1080P Full HD IPS touch display with an 87% screen-body ratio, as well! as XPG's very own 1 TB PCIe Gen4 M.2 SSD. With plenty of expandability options, the possibilities for the XENIA Xe are nearly endless.

Abkoncore today introduced the T750G SYNC series of ATX full-tower cases. The lineup includes two variants based mainly on the pattern of their ARGB LED lighting elements, V1 and V2. The V1 variant features tiny streaks of lighting that make up polygonal shapes, such as the trapezoid along the front-panel, and the triangle at the side; while the V2 variant features a pattern made up of ASCII characters that can be made to resemble code from "The Matrix." Tempered glass makes up the front- and left-side panels on both the variants, which are structurally identical to each other. The mid-tower comes with 7 expansion slots, and two vertical slots, including a holder for a PCIe riser (not included).

The Abkoncore T750 SYNC measures 225 mm x 400 mm x 465 mm (WxDxH). It gets its name from an included multi-channel ARGB controller module that can either be synced with your motherboard over a 3-pin header; or use its own 368 lighting presets. Ventilation options include the ability to mount either three 140 mm / 120 mm or two 200 mm fans along the front-panel; up to two 140 mm / 120 mm fans along the top; and a 140 mm / 120 mm rear exhaust. The largest radiators you can use with the case include a 420 mm x 140 mm along the front; a 280 mm x 140 mm along the top; and a 140 mm x 140 mm along the rear. Storage options include two 3.5-inch / 2.5-inch trays, and two 2.5-inch mounts. Front-panel connectivity includes two each of USB 3.x type-A and USB 2.0 type-A ports, and HDA jacks. The company didn't reveal pricing.

DeepCool today updated its GAMMAXX line of all-in-one liquid closed-loop CPU coolers, with the new GAMMAXX L240 A-RGB and L360 A-RGB. These are functionally the same coolers as the GAMMAXX L-series, but with a handful updates, such as an ambient air pressure balancer, and new addressable-RGB LED lighting elements on the pump-block and the included 120 mm fans. Each of the included 120 mm A-RGB fans spins between 500 to 1,800 RPM, pushing up to 69.34 CFM of air-flow, at up to 2.42 mm H₂O static pressure, and up to 30 dBA noise output. The fans feature hydro-dynamic bearings. Among the CPU socket types supported include AM4, LGA1200, and LGA2066. The company didn't reveal pricing.

GIGABYTE today unveiled its flagship case, the AORUS C700 Glass. Featuring the same design-language as its latest generation of AORUS motherboards and graphics cards, the C700 Glass is a humongous ATX full-tower case measuring 714 mm x 301 mm x 671 mm (HxWxD). It supports E-ATX (or smaller) motherboard form-factors, with room for graphics cards up to 49 cm in length, CPU coolers up to 19.8 cm in height, and PSUs up to 20 cm in length. You also get a vertical graphics card mount. Its asymmetric body design features elements of brushed aluminium, steel, plastic, and tempered glass, with dozens of independent ARGB LED lighting zones that are controlled by an included ARGB controller you can plug into your motherboard to control using GIGABYTE RGB Fusion 2.0 software.

Ventilation options on the GIGABYTE AORUS C700 Glass include three 140 mm front intakes, three 140 mm top exhausts, and two 120 mm rear exhausts. You can mount a 240 mm x 120 mm radiator along the rear exhaust, and 420 mm x 140 mm radiators along the top- and front panels. Storage options include four 3.5-inch drive bays, and six 2.5-inch mounts at various locations. Front panel connectivity includes a USB 3.x type-C, four USB 3.x type-A, an HDMI (which connects to your graphics card), audio jacks, and dedicated controls to invoke RGB Fusion and fan control (this takes up a USB 2.0 header). The company didn't reveal pricing.

GELID Solutions unveils the latest 140 mm case fan featuring sophisticated Addressable RGB (ARGB) LED lighting and enhanced cooling techniques. The LYRA is a product of GELID Solutions GAMER product line. The LYRA introduces a perfect mixture of top-notch technologies orchestrated in the 140 mm fan size. It comes with 8 hub-mounted ARGB LEDs and 16 frame-mounted independent ARGB LEDs to illuminate stylish Dual Ring Lighting and create spectacular RGB effects.

The fan also boasts Double Ball Bearing which adds to improve mechanics and ensures ultra-durable functioning. The new impeller is optimized with a high-airflow blade profile to deliver enhanced cooling. And the carefully designed PWM IC, a core part of the LYRA, eliminates any clicking noise. Additionally, the intelligent GELID PWM (Pulse Width Module) drives the fan in the speed range from 750 RPM to 1600 RPM, it constantly keeps the fan silent but accelerates speed whenever higher airflow is needed. The LYRA also bears daisy-chain capable ARGB cabling with a male-plug adapter included to facilitate connection of multiple fans in your system.

CORSAIR, a world leader in high-performance gaming peripherals and enthusiast components, today announced the immediate availability of a wide range of NVIDIA GeForce RTX 30-Series compatible water blocks in its award-winning Hydro X Series of custom cooling parts. The new range of Hydro X Series XG7 RGB GPU Water Blocks delivers exceptional cooling performance and unrivaled aesthetics for GeForce RTX 3080 and 3090 Founders Edition, ASUS ROG STRIX, MSI VENTUS, and dozens of reference design graphics cards. A full compatibility list for all supported models is online at https://www.corsair.com/custom-cooling-configurator/gpu-search.

Equipped with more than 50 high-density cooling fins, a full-length aluminum backplate, and 16 individually addressable RGB LEDs, the new water blocks allow enthusiasts to experience all the benefits of custom liquid cooling alongside the breakthrough performance of NVIDIA's GeForce RTX 30-Series graphics cards.

ENERMAX, a leading designer and manufacturer of high-performance PC hardware products, releases a new color option, white, for All-In-One CPU liquid cooler, LIQMAX III 360 ARGB, designed to display fascinating addressable RGB lighting effects by synchronizing with ASUS Aura Sync, ASRock Polychrome, GIGABYTE RGB Fusion, and MSI Mystic Light Sync. LIQMAX III ARGB series is compatible with both Intel and AMD CPU sockets (except Socket TR4/SP3).

The white CPU AIO liquid cooler is composed of white fan frames, tubes, and radiator to show your system's uniqueness and addressable RGB lighting effects. It also has the luminous addressable RGB fan and Aurabelt water block to experience RGB lighting wonderland. The included control box provides 10 lighting effects for users to select light colors, which no need to install any software.

TUL Corporation, a leading and innovative manufacturer of AMD graphic cards since 1997, today brings the highly awarded Red Devil series to the AMD's RADEON RX 6900 XT for enthusiasts who want the ultimate performance with the best gaming experience at all levels. Bringing the best gaming performance with no compromises, PowerColor Red Devil AMD Radeon RX 6900 XT adds extra performance to the AMD Radeon RX 6900 XT while running lower at temperatures and quieter, with a high dense heatsink and 7 high performance heat pipes together with a fully customized PCB designed optimized to deliver the best performance while maintaining a cool & quiet operation.

Along with the new cooling system, the Red Devil AMD RADEON RX 6900 XT graphics card has now a totally new redesigned RGB lightning, with immersive look that merges perfectly with the cooling solution as well ARGB connection for the first time total RGB synchronization via motherboard. The PowerColor Red Devil AMD Radeon RX 6900 XT graphics card is designed with a powerful VRM configuration, 14+2 phases using the industry's best DrMOS as well as high polymer capacitors allowing greater performance and power stability. With three 8-pin PCIe connectors for maximum reliability and the highest performance, the PowerColor Red Devil is able to deliver up to 480w of power.

As the leading brand in enthusiastic graphics market, Gainward proudly presents the new NVIDIA GeForce RTX 30 - Gainward GeForce RTX 3060 Ti Phoenix series and Gainward GeForce RTX 3060 Ti Ghost series. Powered by the NVIDIA Ampere architecture and the 2nd generation of NVIDIA RTX, the world's most powerful PC gaming platform for real-time raytracing and AI, the GeForce RTX 3060 Ti delivers blistering 1080p and 1440p gameplay starting at only $399 USD.

Gainward GeForce RTX 3060 Ti Phoenix series comes with new Phoenix cooler design. Fabricating ARGB lighting capability, by using the latest Expertool utility, it provides customized lighting effect to suit gamers own style while gaming. Meanwhile, Gainward GeForce RTX 3060 Ti Ghost series comes with a dual-fan cooler design and RGB lighting. Both two cooler design provide - low acoustic level even under heavy-loading gaming environment as well as, "Zero RPM" feature.

Palit Microsystems Ltd, partner of NVIDIA, today launched the GeForce RTX 3060 Ti GamingPro and Dual Series graphics cards. Powered by the NVIDIA Ampere architecture and the 2nd generation of NVIDIA RTX, the world's most powerful PC gaming platform for real-time raytracing and AI, the GeForce RTX 3060 Ti delivers blistering 1080p and 1440p gameplay starting at only $399 USD.

The RTX 3060 Ti also supports the trifecta of GeForce gaming innovations too, including performance-accelerating and IQ-enhancing NVIDIA DLSS technology which is now available in over 25 games; NVIDIA Reflex which reduces system latency, making games more responsive, and giving players in competitive multiplayer titles an extra edge over the opposition; and NVIDIA Broadcast, a suite of audio and video AI enhancements including virtual backgrounds and noise removal that users can apply to chats, Skype calls and video meetings. So whether they're playing traditional PC titles, powering through creator and productivity workflows, or marveling at the latest cutting-edge ray-traced titles like Cyberpunk 2077, Call of Duty: Black Ops Cold War, Watch Dogs: Legion, and more, the GeForce RTX 3060 Ti delivers the best possible experience in its class for everyone everywhere.

The GeForce RTX 3060 Ti lets you take on the latest games using the power of Ampere—NVIDIA's 2nd generation RTX architecture. Get incredible performance with enhanced raytracing Cores and Tensor Cores, new streaming multiprocessors, and high-speed G6 memory. Combined with the next generation of design, cooling, and overclocking with EVGA Precision X1, the EVGA GeForce RTX 3060 Ti Series redefines what it means to have The Ultimate Play.

The all-new NVIDIA Ampere architecture features new 2nd generation raytracing Cores and 3rd generation Tensor Cores with greater throughput. The NVIDIA Ampere streaming multiprocessors are the building blocks for the world's fastest, most efficient GPU for gamers and creators.

ASRock announced a new partnership with Razer to develop the ASRock Taichi Razer Edition line of motherboards, the world's first motherboard that is natively integrated with Razer Chroma RGB lighting. Razer Chroma RGB is the world's largest lighting ecosystem for gaming devices which supports over 500 devices, 150 natively integrated games and over 15 million users worldwide. The integration with ASRock enables universal compatibility with thousands of addressable RGB (ARGB) components directly into the ecosystem.

"We've been so excited to make the ASRock Taichi Razer Edition debut. The sense of Razer sublimates it into a part of gamers' religion," said Chris Lee, general manager of ASRock motherboard business unit. "Razer knows well about elements gamers looking for and makes everything fall into place!"

LIAN LI Industrial Co. Ltd., a leading manufacturer of aluminium chassis and PC accessories, is proud to give GALAHAD AIO enthusiasts the opportunity to complete their builds with the ST120, available in packs of 3, in black and in white. In addition, LIAN LI launches the ARGB Cable Kit for LIAN LI ARGB devices to solve the issue of port scarcity on modern motherboards to connect all devices. Creating a unified look and solving the headache of interconnectivity has never been easier.

Now available separately from the GALAHAD AIO, the ST120 offers users a way to improve their system performance while getting a uniform look. The high static pressure ST120s are PWM fans which operate between 800 and 1900 RPM, and deliver a maximum airflow of 69.17 CFM and air pressure of 2.6 mmH20, making them ideal replacement fans for any AIOs capable of hosting 120 mm fans.

Tech innovator GELID Solutions unveils the latest 5-channel RF Remote ARGB controller. The AMBER5 is a product of GELID Solutions GAMER product line. The AMBER5 controls up to 5 fans, strips or other Addressable RGB (ARGB) devices and boasts 366 vivid lighting presets spanning a carefully selected collection of pre-programmed RGB modes and dynamic effects. It comes with the 21-key RF (Radio Frequency) Remote to provide reliable and responsive remote control in the range of 8 meters. For stable power output, the SATA power connectivity is utilized which delivers up to 85 W maximum power and supports ARGB devices with up to 120 LEDs onboard to lit up and control on each channel.

The AMBER5 also supports a passthrough ARGB Sync/Hub Mode via the ARGB Sync Cable equipped with the standard 3-pin ARGB connector (ASUS Aura) and VDG connector (GIGABYTE/AORUS RGB Fusion) compatible to all modern motherboards featuring RGB. You are free to use the controller presets or switch to your own presets designed in your favorite RGB software. The AMBER5 can be installed inside or outside your PC just in seconds thanks to the built-in magnet. Additionally, the adhesive Sticky Pad is also included to facilitate installation in aluminium-made or non-metallic PC chassis.

Colorful today released the iGame GeForce RTX 3090 Neptune OC-V, its flagship RTX 3090 graphics card which comes with a factory-fitted all-in-one liquid closed-loop cooler (CLC). This card differs slightly from the Neptune OC the company debuted in September with the addition of an RGB controller and illuminated fans. The card features a premium 26-phase (14+8+4) VRM solution that draws power from three 8-pin PCIe power connectors, and comes with factory-overclocked speeds of 1755 MHz boost (vs. 1695 MHz reference), and an untouched 19.5 Gbps GDDR6X memory. It appears like the CLC cools not just the RTX 3090 GPU, but also the other hot components on the card, such as the memory chips and VRM.

A 240 mm x 120 mm radiator with a pair of ARGB LED illuminated fans handles all of the card's cooling. On the card itself, there is a circular ornament that resembles a fan, but is actually the crown of the pump-block. It's possible that a base-plate pushes heat from the ancillaries onto the CLC's cold-plate. The card measures 29.1 cm in length, 15.1 cm in height (you have to factor in the fittings), and is strictly 2 slots thick. The radiator's dimensions are typical of a 240 mm unit. Display outputs include three DisplayPort 1.4a and one HDMI 2.1. The card features dual-BIOS with a push-type selector switch at the rear I/O bracket. The company didn't reveal pricing, but we estimate it to be close to the $2,000-mark MSRP.

Zalman today announced the N4, a compact-looking ATX mid-tower case featuring all the contemporaries for a case from this year—tempered glass, and airy mesh intakes. Measuring 396 mm (D) x 204 mm (W) x 446 mm (H), the case is characterized by a large mesh front panel with three included 140 mm ARGB-illuminated fans maintaining positive air pressure inside the otherwise conventionally laid out case with its horizontal partition. Also included are two 120 mm top exhaust fans, and a 120 mm rear exhaust.

The main compartment of the Zalman N4 offers room for graphics cards up to 30.5 cm in length, and CPU coolers up to 16.3 cm in height, while the bottom compartment holds PSUs up to 18 cm in length. Storage options include two 3.5-inch/2.5-inch trays, and two 2.5-inch mounts. A pair of type-A USB ports and HDA jacks make up the front-panel. The case is made mostly of steel and ABS plastic, but tempered glass makes up the left side panel, over the top chamber. The company didn't reveal pricing.

ASUS today announced ASUS EKWB GeForce RTX 30 Series graphics cards that are the product of a strategic collaboration between ASUS and EK and emphasize robust design, DIY convenience and high performance. Consisting of ASUS EKWB GeForce RTX 3070, 3080 and 3090 graphics cards, the series delivers an out-of-the-box solution for custom liquid-loop systems.

The precision of ASUS Auto-Extreme technology and stringent validation during manufacturing guarantees reliability, while the low hydraulic restriction split-flow cooling system maximizes thermal dissipation across critical components and demonstrates the very best of EK design. These high-powered solutions are elegantly combined to have a single-slot footprint, which enables compatibility with a wide range of chassis, including small-form-factor builds.

SilverStone today introduced white color trims of two of its PermaFrost series all-in-one, closed-loop, liquid CPU coolers. These include the PF360W with its 360 mm x 120 mm radiator, and the PF240W with its 240 mm x 120 mm radiator. The white trim extends from the pump-block body, through the Nylon sleeving of the coolant tubes, onto the radiator (including its aluminium fins), and the included Air Blazer 120RW fans.

The pump-block features an ARGB LED ornament with SilverStone's characteristic snowflake logo, and each of the included fans features ARGB LEDs at the impeller hub, with the impeller serving as a diffuser. Both models include an RGB controller module that cycles between 10 lighting presets, although you can directly plug the cooler into a 3-pin ARGB header of your motherboard for software control. Each of the included Air Blazer 120RW fans turn at speeds ranging between 600 and 2,200 RPM, pushing up to 92 CFM of air-flow with 3.53 mm H₂O static pressure, and 7.4 to 35.6 dBA noise output. Among the CPU socket types supported are LGA1200, AM4, LGA115x, and LGA2066. The company didn't reveal pricing.