AMD Explains Missing RDNA 4 Announcements At CES
Perhaps the biggest surprise at AMD's January 6 CES keynote address was the omission of the Radeon RX 9070 series desktop graphics cards, and the RDNA 4 graphics architecture. This was particularly because the CES Pre-brief slide-deck that AMD provided to press included materials about Radeon, but the actual presentation on stage lacked that content. Immediately after the event, AMD leadership, including David McAfee and Frank Azor agreed to sit down with a small group of tech journalists for a roundtable talk, and we had a seat. In this article, we will try to share what we can. The talk began with addressing the elephant in the room, about why AMD omitted Radeon-related announcements in Jack Huynh's keynote address and the company also confirmed that providing press with pre-brief Radeon info was intentional, and they knew that info wouldn't be included on the main stage.
AMD says that the 45-minute keynote address didn't provide sufficient time to properly announce the Radeon RX 9070 series and RDNA 4. The company pointed to other announcements it omitted in the keynote, such as the Ryzen Z2 line of gaming handheld chips. The company says that Radeon-related announcements, would have needed a much greater time-share in the keynote, to detail the change in the product naming (more on this later), where the RX 9070 series fit into the market, the advancements made by RDNA 4, and new technology such as FSR 4.
AMD says that the 45-minute keynote address didn't provide sufficient time to properly announce the Radeon RX 9070 series and RDNA 4. The company pointed to other announcements it omitted in the keynote, such as the Ryzen Z2 line of gaming handheld chips. The company says that Radeon-related announcements, would have needed a much greater time-share in the keynote, to detail the change in the product naming (more on this later), where the RX 9070 series fit into the market, the advancements made by RDNA 4, and new technology such as FSR 4.