HyperX, now an HP brand, made a big splash this 2024 CES, with the new Alloy Rise 75, and some groovy keysets. The Alloy Rise 75 is a slick 75% keyboard with various key switch options, a programmable rotary dial, and pudding keycaps. The company also showed off top-plate accessories for the full-sized Alloy Rise keyboard. They pudding keycaps on these are easy to replace with one of many new keysets and panel kits HyperX brought out this year.

A panel kit consists of keycaps, headset body mounts along the headphone cans; and additional mounts along the headband. Among the panel kits we spied were Valkyrie—the one with the angelic wings on the headset panel; Mythical—the one with the orc ears and teeth; Werewolf—the one with the claws; and Something (literally that), but a mix of elements such as mushrooms and dragon claws.

The process of assembling a computer is a great joy for gamers, but cable management can be complex and troublesome. MSI's newly introduced PROJECT ZERO series aims to eliminate these issues. The PROJECT ZERO motherboards relocate most of the cable connectors to the back of the motherboard, allowing cables to hide behind it. This not only enhances the cleanliness and aesthetics in the front but also reduces the difficulty of cable management, making the assembly an enjoyable experience. At the same time, we have introduced the PROJECT ZERO compatible chassis that complements the design philosophy, emphasizing simplicity and elegance when used together.

The PROJECT ZERO series motherboards feature a silver-white design with an extensive heatsink, exuding a clean and sleek appearance. You can choose from a variety of chipset options: Z790 PROJECT ZERO, an ATX motherboard with a 14+1 Duet Rail Power System, Lightning Gen 5 PCIe slot, 4x M.2 slots, and Wi-Fi 7. B760M PROJECT ZERO, a Micro-ATX motherboard with a 12+1 Duet Rail Power System, Lightning Gen 5 PCIe slot, 2x M.2 slots, and Wi-Fi 6E. B650M PROJECT ZERO features a 10 + 2 direct out power system, Lightning Gen 4 PCIe slot, 2x M.2 slots, and Wi-Fi 6E.

With the zeitgeist of AI technology taking the world by storm, MSI, a world-leading premium laptop brand, has taken it in stride through its professionalism over luxurious aesthetics, extreme performance and innovative technology. Announcing the world's first gaming handheld powered by Intel Core Ultra Processor - the Claw. Equipped with ARC graphics featuring up to 8 Xe cores and advanced XeSS technology, the Claw ensures smooth gameplay across various AAA titles. Its robust HyperFlow cooling system and a large 53Wh battery, coupled with Thunderbolt 4 connectivity, make it an exceptional handheld gaming device for gamers.

"In our commitment to enhancing the gaming experience for our users, we aim to address market pain points and dedicate efforts to the handheld space," said Eric Kuo, the Executive Vice President& NB BU GM of MSI. "We have fine-tuned specific designs tailored exclusively for gamers, debuting our very first handheld, Claw, which redefines the standards in the handheld market."

Intel in its 2024 International CES presentation, unveiled its two new upcoming client microarchitectures, "Arrow Lake" and "Lunar Lake." Michelle Johnston Holthaus, EVP and GM of Intel's client computing group (CCG), in her keynote address, held up a next-generation Core Ultra "Lunar Lake" chip. This is the Lunar Lake-MX package, with MOP (memory on package). You have a Foveros base tile resembling "Meteor Lake," with on-package LPDDR5x memory stacks. With "Lunar Lake," Intel is reorganizing components across its various Foveros tiles—the Compute and Graphics tiles are combined into a single tile built on an Intel foundry node that's possibly the Intel 20A (we have no confirmation); and a smaller SoC tile that has all of the components of the current "Meteor Lake" SoC tile, and is possibly built on a TSMC node, such as N3.

"Lunar Lake" will pick up the mantle from "Meteor Lake" in the U-segment and H-segment (that's ultraportables, and thin-and-light), when it comes out later this year (we predict in the second half of 2024), with Core Ultra 2-series branding. Intel also referenced "Arrow Lake," which could finally bring light to the sluggish pace of development in its desktop segment. When it comes out later this year, "Arrow Lake" will debut Socket LGA1851, "Arrow Lake" will bring the AI Boost NPU to the desktop, along with Arc Xe-LPG integrated graphics. The biggest upgrade of course will be its new Compute tile, with its "Lion Cove" P-cores, and "Skymont" E-cores, that possibly offer a large IPC uplift over the current combination of "Raptor Cove" and "Gracemont" cores on the "Raptor Lake" silicon. It's also possible that Intel will try to bring "Meteor Lake" with its 6P+8E Compute tile, Xe-LPG iGPU, and NPU, to the LGA1851 socket, as part of some mid-range processor models. 2024 will see a Intel desktop processor based on a new architecture, which is the big takeaway here.

Intel today concluded its client-segment processor launch series with the introduction of the new 14th Gen Core "Raptor Lake Refresh" desktop processor family with 65 W (non-K) models. These would fill the gaps between the various unlocked "K" 125 W SKUs Intel launched in October 2023. All processor models in the series come with base power values of 65 W, with maximum turbo power ranging between 110 W for the Core i3 4P+0E processors, to roughly 154 W for the Core i5 6P+8E processors, to 220 W for the Core i7 8P+12E processors, and as high as 225 W for the top Core i9 8P+16E models.

The Core i9-14900 and i9-14900F offer a maximum P-core boost frequency in line with their K and KF counterparts, of 6.00 GHz, although their base frequency is lowered in line with their reduced base power. The Core i7-14700 and i7-14700F tick at speeds of up to 5.60 GHz. The Core i9 and Core i7 series processor models make use of the "Raptor Lake Refresh" silicon that has 2 MB of L2 cache per P-core, 4 MB of L2 cache per E-core cluster, and up to 36 MB of L3 cache; while the 65 W Core i5 series is based on the smaller silicon that has 1.25 MB of L2 cache per P-core, 2 MB of L2 cache per E-core cluster, and up to 30 MB of L3 cache.

Intel's current generation mobile processor product stack is vast, to say the least. In Q4-2023, the company launched its Core Ultra "Meteor Lake" mobile processors spanning the U-segment (7 W to 28 W), and H-segment (35 W to 45 W). Today, the company capped the upper end of the stack with the 14th Gen Core HX-series mobile processors based on "Raptor Lake Refresh," which dial up core counts to 8P+16E. And now, the company is adding more choice to the U-segment with the Core Processor Series 1, based on a lower core-count variant of the "Raptor Lake Refresh" architecture.

The Core Processor Series 1 follows the same nomenclature as the Core Ultra, where the "Ultra" denotes the latest "Meteor Lake" architecture. Processor model numbering and case badges are similar between Core Processor Series 1 and Core Ultra, except the lack of the "Ultra" brand extension. These chips are built on the monolithic "Raptor Lake Refresh" dies on the Intel 7 foundry node, and lack innovations such as the Low-power Island cores, 3D Performance Hybrid architecture, the all important AI Boost and on-silicon NPU; as well as that 2x faster Arc Xe-LPG integrated graphics, but use existing combinations of "Raptor Cove" and "Gracemont" CPU cores, along with older Xe-LP graphics with up to 96 EU; and a mostly similar I/O.

Intel today announced the release of its 14th Gen Core HX series "Raptor Lake Refresh" mobile processors. Processor models from this series are supposed to cap off the upper end of Intel's mobile processor portfolio. Although Intel released the Core Ultra "Meteor Lake" mobile processors late last year, those chips cover the U-segment, and H-segment (ultraportable, thin-and-light, and mainstream); with the fastest model being the Core Ultra 165H, which caps out at 6P+8E+2LP. The HX segment, which started out as enthusiast-class, broadened in scope over the years to cover the bulky gaming notebooks and portable workstations. These chips typically have a power rating of 55 W. All chips have maximum turbo power rating of 157 W. Intel is tapping into its "Raptor Lake Refresh" silicon to carve out these processors. This is a monolithic chip built on the Intel 7 process, and its package is a multi-chip module with an on-package PCH.

The lineup begins with the Core i9-14900HX, which maxes out the "Raptor Lake Refresh" silicon, with an 8P+16E core-count, with 2 MB of L2 cache per P-core, 4 MB of L2 cache per E-core cluster, and a shared 36 MB L3 cache. The processor's full I/O is wired out, including support for dual-channel DDR5 (SO-DIMMs only), a PCI-Express 5.0 x16 connection for discrete GPUs, a PCI-Express 4.0 x4 connection for a CPU-attached M.2 NVMe SSD, and DMI 4.0 x8 link between the processor die and the PCH die. This PCH puts out up to 16 PCIe Gen 4 lanes, besides up to 12 Gen 3 lanes, which notebook designers can combine with discrete Thunderbolt 4 controllers, and the likes. You can expect Wi-Fi 7 to be prevalent in this crop of premium gaming notebooks. The i9-14900HX features a P-core maximum boost frequency of 5.80 GHz, and an E-core boost frequency of 4.10 GHz.

UGREEN just announced its NASync line of NAS servers at the 2024 International CES, and we went hands on. Our tour begins with the large NASync DXP8800 Pro 8-bay 3.5-inch NAS; and DXP6800 Pro 6-bay 3.5-inch NAS. These are powered by unspecified models of 12th Gen Core i7 and Core i5 processors, respectively, along with 8 GB of single-channel DDR5 memory, a 128 GB SSD for as their internal system disk, and dual 10 GbE networking interfaces. The two also feature their own HDMI display outputs from the UHD 700-series iGPUs, SD card readers, and Thunderbolt 4 ports.

Next up, are the smaller NASync DXP4800 4-bay, and DXP2800 2-bay NAS; which are powered by Intel N-series SoCs that feature only E-cores; 8 GB of DDR5 memory, 32 GB of eMMC based system disks, an SD 3.0 card reader, and 2.5 GbE networking interfaces. The DXP4800 has two 2.5 GbE interfaces, while the DXP2800 has just the one. The star attraction is the NASync DXP480T Plus, an all-flash based NAS. It has pretty much the same underpinnings as the DXP6800, including a 12th Gen Core i5, 8 GB of DDR5 memory, and a 128 GB SSD as system drive; but comes with four M.2-2280 slots, each with PCI-Express 4.0 x4 wiring. You get one 10 GbE networking interface, two Thunderbolt 4, an unspecified Wi-Fi + Bluetooth interface (possibly 6E), and an HDMI output from the iGPU of the Core i5.

Thermaltake, a leading PC DIY brand for premium hardware solutions, is thrilled to announce the CTE E600 MX E-ATX Mid-tower PC Chassis today, and now showcased at the CES 2024 in Las Vegas. This cutting-edge Mid-tower chassis marks a significant addition to the award-winning CTE series. The CTE E600 MX inherits Thermaltake's innovative CTE (Centralized Thermal Efficiency) Form Factor as a dual-chamber mid-tower case. This design concept strongly emphasizes delivering high-level thermal performance to critical chassis components. The CTE E600 MX has a revolutionary 3-way GPU installation option and an interchangeable dual-front panel design for optimal flexibility and PC gaming build customization. It is now available in black, snow, and hydrangea blue editions.

"The CTE series PC case represents a significant leap in innovation, having been prominently featured at the last CES. Our latest addition, the CTE E600 MX, is remarkable. Our product design team closely studied feedback from gaming communities, particularly from hardcore gamers. They strongly preferred a PC case offering extensive installation options for critical gaming components, such as graphic cards. By balancing functionality with aesthetics, we ensured that the CTE E600 MX didn't compromise chassis ventilation while maintaining a sleek and appealing look," stated Michael Guo, the vice president of Thermaltake USA.

MaxLinear, Inc., a global leader in broadband access and gateway solutions, today announced its Wi-Fi 7 chipsets and Tri-band Access Point were certified by Wi-Fi Alliance and selected as one of the Wi-Fi CERTIFIED 7 test bed devices. Wi-Fi Alliance's Wi-Fi 7 certification helps verify that upcoming Wi-Fi 7 devices can seamlessly interoperate and deliver the high-performance promises of the new standard. The inclusion of MaxLinear's innovative, single-chip Wi-Fi 7 solution in the verification process exemplifies its continuing commitment to pushing the boundaries of in-home communications and reshaping the way service providers build access and connectivity networks.

"At MaxLinear, we're not just leading the pack with Wi-Fi 7 technology; we're redefining it. Our single-chip tri-band device is an industry first, symbolizing a giant leap in wireless communication," said Will Torgerson, VP/GM Broadband Group. "With our focus on power efficiency and peak performance, we're at the forefront of the Wi-Fi 7 revolution, offering blazing-fast speeds, reduced latency, and robust connectivity. As part of the Wi-Fi Alliance, we celebrate 25 years of Wi-Fi innovation and remain committed to advancing a connected world where our groundbreaking solutions enable seamless, multi-gigabit broadband access."

Thunderbolt 5 is almost upon us. The new specification offers 80 Gbps bi-directional transfers, with up to 120 Gbps per-direction through lane asymmetry. The new Thunderbolt 5 + 8K60 Display Docking Station from j5create (model: JTD5172) takes advantage of Thunderbolt 5 to wire out next-gen connectivity. It plugs into one Thunderbolt 5 upstream port, putting out three downstream Thunderbolt 5. Each of the three double up as USB. You also have four type-A USB 3.2 ports, two each of 10 Gbps and 5 Gbps. When connected to a 2-pin power brick, the dock puts out a high-powered USB-PD 3.1 port with 140 W delivery. An SD/microSD 4.0 card reader, stereo audio through 4-pole 3.5 mm jack, and a 2.5 GbE wired networking interface make for the rest of it.

Ugreen, a leading brand in consumer electronics.They'll be unveiling their rendition of NAS devices along with vehicle accessories to complement their portable power station, aptly titled the PowerRoam series, at CES 2024 (booth No.22733), running from January 9-12, 2024 in Las Vegas.

At the forefront of Ugreen NAS product line is the flagship product: NASync DX480T Plus. The DX480T Plus is the smallest in the NAS line at 7.0 x 5.6 x 2.0 inches and developed with an emphasis on high-performance and portability. SSD storage spaces allow for up to 16 TB of fast, all-flash storage space. An expandable RAM drive provides up to 32 GB of memory for high-speed processing, and powering the homemade Ugreen OS Pro (UGOS Pro) is Intel's very own 12th gen Core i5 10 Core processor. Boosting data and media transfer speeds are two Thunderbolt 4 USB-C ports providing up to 40 Gb/s of transfer speeds, making it one of the smallest, fastest NAS devices around.

Targus is one of those increasingly indispensable brands as today's notebooks come with fewer ports and narrower wired connectivity to favor slimness. At the 2024 International CES, the company showed off its latest MiraLogic Workspace Intelligence products. These are smart power strips designed to be located at various regions of your desk (such as under, behind the monitor, etc), and instantly power up your thin-and-light to various desktop peripherals. The Dock750 is a feature-packed dual-host docking solution that connects a multitude of downstream peripherals to as many as two upstream PCs (like a KVM), while sharing some common devices between the two, such as its integrated 1 GbE wired network. two USB-C powered ports, USB3 SuperSpeed ports, and stereo audio.

We also spied the EcoSmart ergonomic wireless mouse. This thing splits horizontally into two halves, with the upper half that has the palm grip, main two buttons, and the scrollwheel, while the bottom half has the sensor, feet, and a thumb rest. You can change the mouse between left- and right oriented by simply detaching and rotating the upper half, so the thumb rest and its adjoining buttons fall within reach of your preferred hand's thumb. The upper half contains the mouse's battery. Connectivity options include RF and Bluetooth.

The Video Electronics Standards Association (VESA) today announced that it has published the latest update to DisplayPort, version 2.1a. This update replaces the VESA certified DP40 ultra-high-bit-rate (UHBR) cable specification with a new VESA certified DP54 UHBR cable spec to enable up to four-lane UHBR13.5 link rate support (a maximum throughput of 54 Gbps) over a two-meter passive cable. As a result, the DisplayPort 2.1a update effectively doubles the passive cable length for UHBR13.5 GPU-to-display connections—which previously could only be supported through a DP80 UHBR cable—providing consumers with greater flexibility in their gaming or workstation setup.

VESA also announces it has published a new Automotive Extension Services protocol specification for both DisplayPort 2.1a and the latest version of VESA's Embedded DisplayPort (eDP) specification, version 1.5a. This new protocol extension provides support for automotive display functional safety as well as secure integrity and authentication for up to 16 display regions of interest. With the VESA Automotive Extension Services protocol, VESA has for the first time established a standard for vehicle displays that can enable display safety engineers to achieve ISO 26262 ASIL-D* - the holy grail of electronic safety integrity. Silicon manufacturers are already adopting VESA's Automotive Extension Services protocol today for chipsets that will be integrated in future vehicles.

Could a power bank be more than just a little paperweight with ports on it? Sharge is out to answer just this, with its innovative ultra compact power banks. Some of these are as small as a TWS headset's charging case, but carry enough charge to bail your phone or tablet out in crunch time. A unique design element with all Sharge products is their see-through polycarbonate bodies. The Starship Seer is a copper-colored portable charger that's about the size of a hockey puck, and packs a 10,000 mAh battery, with USB type-A and type-C outputs, along with support for 35 W USB-PD fast charging. It also has a little segment display on top that gives you discharging status, and doubles up as an alarm clock. If made to stay on its own with its fully charged 10,000 mAh battery, this thing might run a whole decade, if not more. Sharge is pricing this at $80. We also came across the keyfob sized Sharge Disk, an M.2-2230 NVMe SSD enclosure that can survive 6-foot drops, meets IP54 resistence, has an active cooling fan for the SSD, and offers a 10 Gbps USB 3.1 Gen 2 interface for the drive, along with UASP. Sharge is pricing this at $60.

The Sharge Internet Hostkey is a retro-futuristic looking power bank that comes in two variants, a 130 W-capable variant packing a 20,000 mAh battery; and a 40 W variant powered by a 10,000 mAh battery. You can charge up to 3 devices at once, with USB-PD of 135 W or 40 W, depending on the variant. It even has a retro-looking 7-segment display that reads out charging and date/time. The 130 W / 20 Ah variant is priced at $199, and the 40 W / 10 Ah variant at $99. Just be careful taking this thing through airports, it might not exactly look like a harmless power bank.

Last month, we celebrated a major milestone: the release of over 500 #RTXON games and creative applications! Barely a week goes by without blockbuster games and amazing indie releases integrating NVIDIA DLSS, NVIDIA Reflex, and advanced ray-traced effects to deliver the definitive PC experience for GeForce RTX gamers. As we begin 2024, RTX adoption shows no signs of slowing down; at CES 2024 we've announced that another 14 games are receiving RTX upgrades.

Dragon's Dogma 2, Gray Zone Warfare, Half-Life 2 RTX, Horizon Forbidden West, Layers of Fear, Like a Dragon Gaiden: The Man Who Erased His Name, Like a Dragon: Infinite Wealth, NAKWON: LAST PARADISE, Pax Dei, Starminer, and THRONE AND LIBERTY will all launch with or upgrade to DLSS 3 this year, giving GeForce RTX 40 Series gamers unprecedented performance, and the highest levels of image quality. Dragon's Dogma 2, Gray Zone Warfare, Half-Life 2 RTX, and Starminer will also launch with ray traced effects, which run best on GeForce RTX GPUs thanks to their dedicated hardware RT Cores, and Diablo IV's ray tracing upgrade is coming in March. And later this month, Enshrouded and TEKKEN 8 launch with day-one support for DLSS 2.

MAINGEAR, the leader in premium-quality, high-performance gaming PCs, today at CES unveiled its patented MAINGEAR Rear Connection (MG-RC) technology for gaming PC manufacturers - marking a paradigm shift in desktop PC design and performance. Additionally, MAINGEAR, in collaboration with MSI and Phanteks, is previewing two future desktop gaming PCs at CES 2024.

MG-RC introduces a groundbreaking shift in how cables are routed and connected within a desktop gaming PC. This technology moves cabled connections to the rear/underside of the motherboard, ensuring a cable-free appearance on the inside of the PC case. It also offers a variety of benefits for desktop PCs, including reduced air turbulence inside the case for improved cooling, easier assembly with simplified cable management, and enhanced aesthetics. MAINGEAR is working to standardize MG-RC among PC case and motherboard makers, aiming to drive industry-wide adoption of this technology to benefit OEMs, system builders, and consumers.

LG Display at the 2024 International CES showed off its artisan CineBeam Qube projector. This 4K Ultra HD DLP is suitable for screen sizes ranging between 50-inch to 120-inch, and uses a powerful RGB laser light source, with a 450,000:1 contrast ratio, and 500 ANSI Lumens brightness. Its membrane offers 154% coverage of DCI-P3 color gamut. Sweetening the deal is the full LG WebOS smart TV feature set, so the CineBeam Qube, an Internet connection over Wi-Fi, and a bunch of streaming service subscriptions, are all you need. The projector takes in HDMI and USB-C inputs, and a digital audio passthrough, so you can connect it to your sound system. The UltraGear G9GS95QE is a gorgeous 39-inch curved gaming monitor with a steep 800R curvature, a UWQHD (3440 x 1440 pixels) resolution, and a solid 240 Hz refresh rate, along with 0.03 ms (GTG) response time. The monitor meets VESA DisplayHDR True Black 400 specs.

As a leading brand in True Gaming hardware, MSI is proud to announce its new line of graphics cards powered by the NVIDIA GeForce RTX 4080 SUPER, RTX 4070 Ti SUPER, and RTX 4070 SUPER series GPUs. These graphics cards combine the latest in graphics technology, advanced cooling, and high-performance circuit board design, to deliver the performance and features that enthusiast gamers and creators demand.

The new GeForce RTX SUPER GPUs are the ultimate way to experience AI on PCs. Specialized AI Tensor Cores deliver up to 836 AI TOPS to deliver transformative capabilities for AI in gaming, creating and everyday productivity. PC gamers demand the very best in visual quality, and AI-powered NVIDIA Deep Learning Super Sampling (DLSS) Super Resolution, Frame Generation and Ray Reconstruction combine with ray tracing to offer stunning worlds. With DLSS, seven out of eight pixels can be AI-generated, accelerating full ray tracing by up to 4x with better image quality.

NVIDIA Studio is debuting at CES powerful new software and hardware upgrades to elevate content creation. It brings the release of powerful NVIDIA Studio laptops and desktops from Acer, ASUS, Dell, HP, Lenovo, MSI and Samsung, as well as the launch of the new GeForce RTX 40 SUPER Series GPUs—including the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER and GeForce RTX 4070 SUPER—to supercharge creating, gaming and AI tasks.

Generative AI by iStock from Getty Images is a new generative AI tool trained by NVIDIA Picasso that uses licensed artwork and the NVIDIA Edify architecture model to ensure that generated assets are commercially safe. RTX Video HDR coming Jan. 24 transforms standard dynamic range video playing in internet browsers into stunning high dynamic range (HDR). By pairing it with RTX Video Super Resolution, NVIDIA RTX and GeForce RTX GPU owners can achieve dramatic video quality improvements on their HDR10 displays.

Twitch, OBS and NVIDIA are leveling up livestreaming technology with the new Twitch Enhanced Broadcasting beta, powered by GeForce RTX GPUs. Available in a few days, streamers will be able to stream multiple encodes concurrently, providing optimal viewing experiences for all viewers. Today, many streamers must choose between higher resolution and reliable streaming. High-quality video provides more enjoyable viewing experiences but causes streams to buffer for viewers with low bandwidth or older viewing devices. Streaming lower-bitrate video allows more people to watch the content seamlessly, but introduces artifacts.

Twitch—the interactive livestreaming platform—provides server-side transcoding for top-performing channels, meaning it will create different versions of the same stream for different bandwidth levels, improving the viewing experience. But the audience of many channels are left with a single stream option. Twitch, OBS and NVIDIA have collaborated on a new feature to address this—Twitch Enhanced Broadcasting, releasing in beta later this month. Using the high-quality dedicated encoder (NVENC) in modern GeForce RTX and GTX GPUs, streamers will be able to broadcast up to three resolutions simultaneously at up to 1080p.

NVIDIA is bringing more games, membership options and innovative tech to its GeForce NOW cloud gaming service. The next Activision and Blizzard titles to join the cloud, Diablo IV and Overwatch 2, will be coming soon. They'll be joined by a host of top titles, including Capcom's Exoprimal, HoYoverse's Honkai: Star Rail and Mainframe Industries' Pax Dei.

Available starting in February, new day passes for Ultimate and Priority memberships will offer full premium benefits one day at a time. NVIDIA is also bringing G-SYNC technology to the cloud, raising cloud streaming performance while lowering latency and minimizing stuttering for the smoothest gameplay. Paired with new 60 and 120 FPS streaming options for GFN Reflex mode, the two together make cloud gaming experiences nearly indistinguishable from local ones.

GIGABYTE TECHNOLOGY Co. Ltd, a leading manufacturer of premium gaming hardware, today launched GeForce RTX 40 SUPER series graphics cards powered by NVIDIA ADA Lovelace architecture. Featuring AORUS, AERO, GAMING, EAGLE and WINDFORCE series, the lineup completely serves the needs for every customer, from gamers, creators, to AI developers.

The new GeForce RTX SUPER GPUs are the ultimate way to experience AI on PCs. Specialized AI Tensor Cores deliver up to 836 AI TOPS to deliver transformative capabilities for AI in gaming, creating and everyday productivity. PC gamers demand the very best in visual quality, and AI-powered NVIDIA Deep Learning Super Sampling (DLSS) Super Resolution, Frame Generation and Ray Reconstruction combine with ray tracing to offer stunning worlds. With DLSS, seven out of eight pixels can be AI-generated, accelerating full ray tracing by up to 4x with better image quality.

NVIDIA today introduced production microservices for the NVIDIA Avatar Cloud Engine (ACE) that allow developers of games, tools and middleware to integrate state-of-the-art generative AI models into the digital avatars in their games and applications. The new ACE microservices let developers build interactive avatars using AI models such as NVIDIA Omniverse Audio2Face (A2F), which creates expressive facial animations from audio sources, and NVIDIA Riva automatic speech recognition (ASR), for building customizable multilingual speech and translation applications using generative AI.

Developers embracing ACE include Charisma.AI, Convai, Inworld, miHoYo, NetEase Games, Ourpalm, Tencent, Ubisoft and UneeQ. "Generative AI technologies are transforming virtually everything we do, and that also includes game creation and gameplay," said Keita Iida, vice president of developer relations at NVIDIA. "NVIDIA ACE opens up new possibilities for game developers by populating their worlds with lifelike digital characters while removing the need for pre-scripted dialogue, delivering greater in-game immersion."

NVIDIA today gave its GeForce RTX 40-series "Ada" a midlife refresh targeting the higher end of its product stack, with the new GeForce RTX 4070 SUPER, GeForce RTX 4070 Ti SUPER, and the GeForce RTX 4080 SUPER. The new RTX 4080 SUPER replaces the current RTX 4080, which will gradually be phased out of the market. The new RTX 4070 Ti SUPER does the same to the current RTX 4070 Ti. The RTX 4070 SUPER, however, will coexist with the current RTX 4070, albeit at a slight price premium. The RTX 4070 SUPER and RTX 4070 Ti SUPER are both being recommended by NVIDIA for maxed out 1440p gaming with full ray tracing; while the RTX 4080 SUPER is for those who want to max out gameplay at 4K with full ray tracing. The RTX 4070 SUPER and RTX 4070 Ti SUPER should still very much be capable of 4K gaming and more than acceptable frame rates, especially given the latest DLSS 3 Frame Generation and its proliferation among new AAA titles.

NVIDIA is giving the three new graphics card SKUs a staggered launch spread across January 2024. The RTX 4070 SUPER should be available to purchase on January 17, at a starting price of $599, which was the original MSRP of the RTX 4070. After this launch, the RTX 4070 slides down a bit to $549 while remaining in the product stack. Things get interesting higher up the stack. The RTX 4070 Ti SUPER, which goes on sale on January 24, is priced at $799, while the current RTX 4070 Ti is being retired from the product stack. The remaining RTX 4070 Ti cards should be up at slightly discounted prices.