Laptops powered by Intel's Lunar Lake family of processors have been seeping out slowly but steadily into the market. Samsung has no intention of sitting idle either, and has lifted the curtains on its Galaxy Book 5 Pro with an impressive AMOLED display and a battery life claim of a stupendous 25 hours. The laptop will be launched in South Korea on January 2, and a global rollout should follow thereafter.

Basically, the Book 5 Pro is the more affordable sibling of the Book 5 Pro 360. As the sharp-eyed amongst you may have already guessed, the Book 5 Pro does not feature the 360° hinge, which allowed the Book 5 Pro 360 to function as a convertible. Now, of course, a lot of people simply do not care about having convertible functionality, and the newly announced notebook is likely targeted at them.

Imagine being able to step into any world in an instant—from the bustling streets of New York City to the snowy mountain tops of the Alps. These worlds are no longer merely places to observe from afar. They can now be explored and interacted with simply through a gaze, a gesture or your voice. What once seemed like science fiction has become a reality as eXtended reality (XR) transforms how we engage with the world around us.

XR is an umbrella term for technologies that use digital elements to extend or alter reality by merging the physical and digital worlds together. This includes virtual reality (VR), augmented reality (AR), mixed reality (MR) as well as other similar technologies yet to be developed. XR offers infinite possibilities, creating a dynamic spatial canvas where users' sight, sound and motion combine to interact with the outside world. A world that will unlock unprecedented experiences across core areas of life, from working and learning to entertainment, gaming and even health and wellness.

Samsung Electronics today unveiled the Galaxy Tab S10 Ultra and Galaxy Tab S10+, Samsung's first tablets purposefully built for AI. The premium hardware includes 14.6-inch and 12.4-inch Dynamic AMOLED 2X displays—the ideal canvas for the intuitive S Pen bundled with both models. Performance upgrades for the Galaxy Tab S10 Ultra include an 18% increase in CPU, 28% increase in GPU and 14% increase in NPU compared to the Galaxy Tab S9 Ultra.

This improved processing power enables faster and more responsive AI features, which are now easily accessible with written prompts using the new Galaxy AI Key on the Book Cover Keyboards to customize AI assistant. Cutting-edge software includes features such as Note Assist and Drawing Assist, optimized for the tablet form factor. The Galaxy Tab S10 series also acts as a home AI device, with a 3D Map View that gives a visual overview of the home and all connected devices to streamline device management across the SmartThings ecosystem. Robust Samsung Knox security ensures data privacy and control, while innovative materials underscore Samsung's commitment to a more sustainable future.

Samsung Electronics today announced the Galaxy Book5 Pro 360, a Copilot+ PC and the first in the all-new Galaxy Book5 series. Performance upgrades made possible by the Intel Core Ultra processors (Series 2) bring next-level computing power, with up to 47 total TOPs NPU - and more than 300 AI-accelerated features across 100+ creativity, productivity, gaming and entertainment apps. Microsoft Phone Link provides access to your Galaxy phone screen on a larger, more immersive PC display, enabling use of fan-favorite Galaxy AI features like Circle to Search with Google, Chat Assist, Live Translate and more. And with the Intel ARC GPU, graphics performance is improved by 17%. When paired with stunning features like the Dynamic AMOLED 2X display with Vision Booster and 10-point multi-touchscreen, Galaxy Book5 Pro 360 allows creation anytime, anywhere.

"The Galaxy Book5 series brings even more cutting-edge AI experiences to Galaxy users around the world who want to enhance and simplify their everyday tasks - a vision made possible by our continued collaboration with longtime industry partners," said Dr. Hark-Sang Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. "As one of our most powerful PCs, Galaxy Book5 Pro 360 brings together top-tier performance with Galaxy's expansive mobile AI ecosystem for the ultimate AI PC experience."

Samsung Electronics today reported financial results for the second quarter ended June 30, 2024. The Company posted KRW 74.07 trillion in consolidated revenue and operating profit of KRW 10.44 trillion as favorable memory market conditions drove higher average sales price (ASP), while robust sales of OLED panels also contributed to the results.

Memory Market Continues To Recover; Solid Second Half Outlook Centered on Server Demand
The DS Division posted KRW 28.56 trillion in consolidated revenue and KRW 6.45 trillion in operating profit for the second quarter. Driven by strong demand for HBM as well as conventional DRAM and server SSDs, the memory market as a whole continued its recovery. This increased demand is a result of the continued AI investments by cloud service providers and growing demand for AI from businesses for their on-premise servers.

Samsung Electronics today announced its all-new Galaxy Z Fold6 and Galaxy Z Flip6, along with Galaxy Buds3 and Galaxy Buds3 Pro at Galaxy Unpacked in Paris.

Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI. With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold's large screen, Galaxy Z Flip's FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximize AI capabilities. Built on the foundation of Samsung's history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity.

Samsung Electronics today announced the immediate availability of the new Samsung Galaxy Book4 Edge in select markets. With next-level AI processing performance and intelligent hybrid AI integrations, the Galaxy Book4 Edge advances the era of AI and introduces users to new levels of seamless work, play and creation on their PC.

"The Galaxy Book4 Edge marks the beginning of a whole new category of PCs, and for Samsung, a continued commitment to expand the power of Galaxy AI and offer the most hyperconnected mobile AI ecosystem yet," said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics. "Developed in close collaboration with our industry partners, we believe this next-generation AI PC will redefine the market and more importantly, give people cutting-edge ways to be more productive and creative in their everyday lives."

During the Copilot+ debut, Microsoft and global OEMs announced PCs powered by Snapdragon X Elite and Snapdragon X Plus - the only devices that are capable of bringing Copilot+ experiences to life today. The leading AI technology and performance efficiency of these platforms will power this groundbreaking new category, as Copilot+ revolutionizes how users interact with their PCs. Together, Qualcomm Technologies, Inc. and Microsoft are taking intelligent computing to the next level and transforming the PC experience.

Qualcomm Technologies is restoring performance leadership to the Windows PC ecosystem with our leading NPU powered by Snapdragon X Elite which delivers the highest NPU performance per watt for laptops, up to 2.6X vs. M3 and up to 5.4X vs. Core Ultra 7. With the integrated Qualcomm Hexagon NPU architecture, it can deliver up to 24 TOPS/watt peak performance in uses cases like Super Resolution and with our leading Qualcomm Oryon CPU, Snapdragon X Elite leads in performance per watt, matching competitor peak PC CPU performance at 60% less power.

Samsung Electronics today unveiled the Galaxy Book4 Edge, the next-generation of AI PCs. With 45 TOPS NPU AI computing performance and cutting-edge hybrid AI integrations, the Galaxy Book4 Edge amplifies the PC experience and offers the most hyperconnected mobile AI ecosystem yet. Together, Samsung and leading industry partners are propelling AI innovation and unleashing a next-generation AI PC with the Galaxy Book4 Edge.

"The Galaxy Book4 Edge expands our vision of AI connectivity—bridging the gap between mobile and PC, while democratizing AI experiences that change the way we operate each and every day," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "This next-generation AI PC unlocks new levels of computing performance, made possible by our proven Samsung Galaxy interface and open collaboration with industry leaders to bring our users world-class hardware and software solutions."

Samsung Electronics today announced the Galaxy Tab S6 Lite (2024), a stylish tablet designed for both work and play. Paired with the high-precision S Pen and offering reliable performance power, the Galaxy Tab S6 Lite (2024) maximizes inspiration, ideas and output for students, young professionals and families alike.

"At Samsung, we understand that life is fast, work is dynamic and consumers need a device that can keep up with their busy everyday lifestyles," said Junho Park, VP and Head of the Galaxy Ecosystem Product Planning Team, MX Business at Samsung Electronics. "The Galaxy Tab S6 Lite (2024) and its S Pen are the ultimate companions for seamlessly blending productivity with entertainment and creativity, enabling people to do more of what they enjoy on the go."

Samsung Electronics is making 2024 the year of the AI PC with the release of its most powerful and intelligent Galaxy Book product line yet, the Galaxy Book4 series. This latest lineup—consisting of the Galaxy Book4 Ultra, Galaxy Book4 Pro and Galaxy Book4 Pro 360—offers intelligent performance, enhanced security and a vivid, interactive display, all in an ultra-portable design. From the new Intel Core Ultra Processor to the suite of AI features, the Galaxy Book4 series is packed with cutting-edge technology that aims to not only simplify but amplify users' computing experience.

Visitors discovered the Galaxy Book4 series' full capabilities inside Samsung's booth at Mobile World Congress (MWC) 2024, the world's largest mobile exhibition held from February 26-29 in Barcelona, Spain. Samsung Newsroom sat down with Mincheol Lee, Head of Galaxy Eco Biz Team, Mobile eXperience Business at Samsung Electronics, and David Feng, Vice President of Client Computing Group and General Manager of Client Segments at Intel, to explore how the advancements in the Galaxy Book4 series can enrich the lives of users.

Samsung Electronics today announced the Galaxy Book4 series will be available in selected markets starting February 26. The latest premium PC lineup from Samsung delivers intelligent and powerful experiences that bring together highly optimized performance, a vivid touchscreen display and enhanced connectivity. The Galaxy Book4 series, including the Galaxy Book4 Ultra, Galaxy Book4 Pro and Galaxy Book4 Pro 360, launched in Korea on January 2 and experienced record-breaking interest, outselling last year's Galaxy Book3 series by 1.5 times during the first week of sales.

"We're excited for users to experience the intelligence, connectivity and productivity made possible by the Galaxy Book4 series, taking our premium PC lineup to the next level," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The Galaxy Book4 series delivers the powerful performance and multi-device connectivity that consumers expect from a high-performance PC in today's market."

Samsung Electronics America has announced the Galaxy Tab Active5, a business-ready ruggedized tablet built to handle the rigors of frontline work. Building on the power of the Galaxy Tab Active3, the Galaxy Tab Active5 delivers significant improvements in performance, durability and security to help businesses conquer their challenges and boost productivity in the field, even in harsh working environments. Additionally, the Galaxy Tab Active5 is available as an Enterprise Edition, making it easy for businesses to enroll, configure, manage and analyze hundreds of devices.

Designed with the needs of retailers in mind, the Galaxy Tab Active5 features a high-resolution camera, near-field communication (NFC) and push-to-talk functionality to enable more efficient barcode-scanning, mobile point-of-sale (mPOS), in-store communication and more. In addition to retail, the Galaxy Tab Active5 also delivers new capabilities in other industries that require a high degree of durability, including foodservice, manufacturing, transportation, construction and the public sector.

Qualcomm Technologies, Inc. announced that the premium Snapdragon 8 Gen 3 Mobile Platform for Galaxy is powering Samsung Electronics Co. Ltd.'s latest flagship Galaxy S24 Ultra globally and Galaxy S24 Plus and S24 in select regions. The Samsung Galaxy S24 series introduces Galaxy AI, taking advantage of the new and enhanced Snapdragon 8 Gen 3 for Galaxy, the titan of intelligence and leader in performance and power efficiency.

"We're proud to continue working alongside Samsung to lead this new era for the mobile industry and provide consumers with extraordinary premium experiences," said Chris Patrick, senior vice president and general manager of mobile handset, Qualcomm Technologies, Inc. "Snapdragon 8 Gen 3 for Galaxy instills its advanced AI capabilities in the Galaxy S24 series, to enable new experiences with AI features to empower users' everyday life. It also fuels advanced professional-quality camera, gaming experiences and ultra-fast connectivity including Wi-Fi 71, plus offers one of the most reliable authentication solutions available with our Qualcomm 3D Sonic Gen 2 technology."

Samsung Electronics today unveiled the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with Galaxy AI. Galaxy S series leads the way into a new era that will forever change how mobile devices empower users. AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy's ProVisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them.

"The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation," said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. "Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We're excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities."

Samsung Electronics showcased its AI-strengthened Galaxy ecosystem at the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12. The dedicated Mobile Experience Zone at Samsung's booth pulled attendees in for one last glimpse at the company's top innovations where visitors could experience the latest Galaxy products, including the Galaxy Book4 Series, and view how they are strengthened by partnerships with industry leaders. Samsung Newsroom visited the site and summarized the main highlights of the event. Read on to learn how the company is driving the hyper-connected mobile experience of the future.

New, Exciting AI Capabilities With the Galaxy Book4 Series
The new Galaxy Book4 Series was spotlighted near the entrance of the zone. Attendees could experience the strong AI performance and the incredibly responsive touchscreen display of the Galaxy Book4, released on January 4 in Korea. The Galaxy Book4 series is equipped with the new Intel Core Ultra Processor, offering expanded connectivity and a high-performance AI experience. The zone featured up-close demonstrations of the laptop's increased processing power, made possible by a newly-added Neural Processing Unit (NPU).

GALAX is a much older brand than it looks, dating back to 2003, when it did business as "Galaxy," selling custom-design GeForce 400 series graphics cards with its signature shade of deep blue for the PCB, and Zalman-sourced coolers. The company is celebrating its 20th anniversary, at least in its largest market of China, where it launched a special edition GeForce RTX 4070 Ada graphics card, called simply the 20th Anniversary Edition.

The card features an all-white look, and an interesting cooler airflow design. The card is no more than 2 slots thick, and features a slender aluminium fin-stack heatsink. Two of its three fans are located on the obverse side of the card. There is an intake where you'd expect the third fan to be, which is actually on the reverse side of the card, blowing outward (pulling air through the heatsink, much like NVIDIA's dual-axial flow-through cooler in some of its Founders Edition cards. The card uses a single 8-pin PCIe power connector, which has been tucked away behind a magnetic cover. The card offers factory overclocked speeds of 2610 MHz maximum boost, compared to 2475 MHz reference (+5.5%). The company didn't reveal pricing.

Samsung Electronics is announcing the latest FE series addition to the Samsung Galaxy ecosystem—the new Galaxy S23 FE, Galaxy Tab S9 FE and S9 FE+, and Galaxy Buds FE. Known for their iconic and durable designs, advanced performance, cutting-edge camera and audio capabilities, and so much more—these are the most epic FE devices yet. For those who want to experience Galaxy flagship devices for the first time, the new FE devices are the perfect entry point.

"At Samsung, we are committed to bringing world-class innovation to everyone through epic mobile experiences that fit their lifestyle," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "Our new FE devices are packed with crowd-pleasing premium capabilities that, on their own or as part of a connected ecosystem, let Galaxy users maximize their creativity and productivity."

Samsung Electronics today announced the first step in a plan to reimagine mobile device security for business customers in partnership with Microsoft. This collaboration has led to the industry's first on-device, mobile hardware-backed device attestation solution that works equally well on both company and personally owned devices.

Device attestation can help ensure a device's identity and health, verifying that it has not been compromised. On-device, mobile hardware-backed device attestation—available on Samsung Galaxy devices and combined with protection from Microsoft Intune—now adds enhanced security and flexibility. For enterprises, this is an extra layer of protection against compromised devices falsely claiming to be known and healthy, gaining access to sensitive corporate data. Additionally, organizations can now enable employees to bring their own device (BYOD) to work with the confidence that they are protected with the same level of security as company owned devices. For employees, this means added flexibility for their personal Galaxy devices to safely access their work environment.

Samsung Electronics today reported financial results for the second quarter ended June 30, 2023. The Company posted KRW 60.01 trillion in consolidated revenue, a 6% decline from the previous quarter, mainly due to a decline in smartphone shipments despite a slight recovery in revenue of the DS (Device Solutions) Division. Operating profit rose sequentially to KRW 0.67 trillion as the DS Division posted a narrower loss, while Samsung Display Corporation (SDC) and the Digital Appliances Business saw improved profitability.

The Memory Business saw results improve from the previous quarter as its focus on High Bandwidth Memory (HBM) and DDR5 products in anticipation of robust demand for AI applications led to higher-than-guided DRAM shipments. System semiconductors posted a decline in profit due to lower utilization rates on weak demand from major applications.

Samsung Electronics Co., Ltd. announces its new Galaxy Tab S9 series, a premium product portfolio that redefines the tablet landscape and sets new standards for immersive viewing and creative freedom. Across all three models, Galaxy Tab S9, S9+ and S9 Ultra, Dynamic AMOLED 2X displays ensure epic viewing and entertainment experiences with the power of Qualcomm Snapdragon 8 Gen 2 for Galaxy. An in-box, IP68-rated S Pen helps users bring their ideas to life. And as the first Galaxy Tab S series to earn an IP68 rating, Galaxy Tab S9 series enables users to follow their inspiration, both indoors and out.

"There are no devices like the Galaxy Tab S9 series on the market today. A true disrupter in its category, it is the first of its kind to deliver experiences that users love most about tablets in one complete premium design," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The Galaxy Tab S9 series empowers users to take their big ideas and bring them to life, completely effortlessly."

Samsung Electronics Co., Ltd. today announced its fifth generation of Galaxy foldables: Galaxy Z Flip5 and Galaxy Z Fold5. The industry-leading form factors offer unique experiences for every user with sleek and compact designs, countless customization options, and powerful performance. The new Flex Hinge makes the foldable experience possible, while offering an aesthetically balanced and solid design. These unrivalled foldable devices unlock extraordinary camera capabilities such as FlexCam to take photos from creative angles. With strong performance and an optimized battery powered by the latest processor, the Samsung Galaxy Z series transforms what is possible with a smartphone - open or closed.

"Samsung is revolutionizing the mobile industry with foldables by setting the standard and continually refining the experience," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "Every day, more people choose our foldables because they offer an experience people want that they can't get on any other device. Galaxy Z Flip5 and Galaxy Z Fold5 are the latest devices that prove our commitment to meeting the needs of our customers through innovative technology."

Samsung Electronics announced the Galaxy Book3 Ultra is available for pre-order beginning today, February 14, with global availability starting February 22. Samsung's new premium PC offers an unmatched Samsung Galaxy ecosystem experience and high-performance computing, all in a thin, light and sleek design. The Galaxy Book3 Pro and Book3 Pro 360, has been available for global pre-orders on February 1. The latest Galaxy Book Pro series has experienced record-breaking interest from consumers, generating more than doubling pre-orders of last year's Galaxy Book2 Pro series.

"At Samsung, Ultra means big, bold and the best, regardless of category. That's why we're excited to bring the Ultra heritage to our PC lineup, delivering the seamless multi-device connectivity and ultra-high performance that users demand," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The Galaxy Book3 Ultra delivers on the market expectation for an ultra-high performance laptop, particularly for consumers interested in gaming and content creation who require the powerful performance."

Samsung Electronics today unveiled the Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23, marking a new era of Samsung Galaxy's ultimate premium phone experience. Samsung Galaxy's epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative AI. The Snapdragon 8 Gen 2 Mobile Platform for Galaxy unleashes premium experiences, including groundbreaking AI, future-ready mobile gaming feature and powerfully sustained game play with the world's fastest mobile graphics. On the Galaxy S23 Ultra, an embedded S Pen that many long-time Samsung Galaxy users know and love offers more possibilities for productivity, notetaking, hobbies and more. All the Galaxy S23 series' new standard-setting innovations are housed within a striking design that advances the company's sustainability commitment with more components made using recycled materials than any other Samsung Galaxy smartphone.

"The value of impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The entire Galaxy S23 series is the new standard-bearer of trustworthy premium smartphone experiences. We're on a mission to redefine peak performance by bringing together powerful, lasting innovations and sustainability."

Samsung Electronics today unveiled the Galaxy Book3 series, its latest flagship PC lineup featuring the Galaxy Book3 Ultra, Book3 Pro 360 and Book3 Pro. The Galaxy Book3 Ultra—Samsung's new premium PC—features ultra-high-performance computing, the Galaxy Book3 Pro 360 features a 2-in-1 convertible form factor with S Pen functionality, and the Galaxy Book3 Pro features thin and light, mobility-first clamshell design. The Galaxy Book3 series is designed for those who need seamless multi-device connectivity and premium hardware to supercharge their productivity and creativity.

"Today, we're seeing an increasing number of people using multiple devices to perform efficiently. These new workflows are made possible thanks to our open and extensive Galaxy ecosystem," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The latest Galaxy Book3 series further enriches our connected offerings. It is tailor-made for Galaxy enthusiasts looking for ultra-high computing performance and seamless connected Galaxy experiences to maximize their productivity and creativity."