In the wake of AMD rolling out the $299 Radeon R9 280X, $199 Radeon R9 270X, and $139 Radeon R7 260X; NVIDIA is giving final touches to price cuts to several of its SKUs, beginning with the GeForce GTX 650 Ti Boost. Originally priced at $149, pricing of the card could be adjusted closer to that of the R7 260X. Our review of the card revealed NVIDIA's offering to be a staggering 24 percent faster overall. NVIDIA could also lower the price of the now $180 GeForce GTX 660. All eyes, however, are on the $249 GeForce GTX 760, which is sandwiched by AMD's offerings.

There's also talk of NVIDIA developing a new SKU, possibly the "GeForce GTX 760 Ti" or "GeForce GTX 765" (likely names), to occupy the $240~260 price range. We expect this chip to be essentially an overclocked GeForce GTX 670 with GPU Boost 2.0; which may not quite go after the R9 280X, since it's already performing on par with the GeForce GTX 770. The new price cuts could take effect very soon; although DigiTimes isn't ruling out a second round of price-cuts in November, either.

AMD may have declared that its next-generation GPU family won't arrive before October, but that isn't stopping NVIDIA from launching its GeForce GTX 700 series much earlier. While AMD's lineup is banking on sales during the X'mas shopping season, NVIDIA is going after the pre-Summer system upgrade crowd. According to a Bright Side of News (BSN) report, NVIDIA's new lineup will make its debut no later than this May.

According to the BSN report, GeForce GTX 700 series will be heavily based on existing GeForce Kepler silicon, with a handful feature-set updates, and some clever product stack adjustments. The part that succeeds today's GeForce GTX 680, the GeForce GTX 780, could be based on the 28 nm GK110 silicon, and could very well be the fabled "GTX TITAN LE" part that's been in the news for some time now, as being a scaled down GeForce GTX TITAN, with 2496 CUDA cores, 208 TMUs, 40 ROPs, and a 320-bit wide GDDR5 memory interface, holding 5 GB of memory.