
Steam Will End Google Analytics Integration By July
Valve's Steamworks Development team has reaffirmed, in an announcement earlier on this week, that the company is committed to protecting the privacy of its userbase: "Steam will continue to not share personally identifiable information. This approach to privacy means that some trade-offs have been made along the way that limits how specific some reporting can be. In most cases, it simply means that any traffic sources that are below a threshold of volume will get reported as "other". We intentionally don't collect or store demographic information about users such as age, gender, or race."
Valve has decided to drop its usage of Google Analytics as part of Steam's traffic monitoring package: "As of this coming July, Google will no longer operate Universal Analytics (UA), which is a third-party traffic reporting system that we've had available for measuring traffic sources to Steam store pages. Their announced replacement will be a system called Google Analytics 4 (GA4). You can read Google's help article about the topic." Valve has chosen to develop their own system instead of upgrading to the latest version of third-party software: "As time has gone on we've come to realize that Google's tracking solutions don't align well with our approach to customer privacy, and so with the migration to GA4 we've made the decision to end our support of Google's analytics systems on Steam. Instead, we're focused on building the most useful parts of aggregated reporting into Steam itself, as described above."
Valve has decided to drop its usage of Google Analytics as part of Steam's traffic monitoring package: "As of this coming July, Google will no longer operate Universal Analytics (UA), which is a third-party traffic reporting system that we've had available for measuring traffic sources to Steam store pages. Their announced replacement will be a system called Google Analytics 4 (GA4). You can read Google's help article about the topic." Valve has chosen to develop their own system instead of upgrading to the latest version of third-party software: "As time has gone on we've come to realize that Google's tracking solutions don't align well with our approach to customer privacy, and so with the migration to GA4 we've made the decision to end our support of Google's analytics systems on Steam. Instead, we're focused on building the most useful parts of aggregated reporting into Steam itself, as described above."