During yesterday's "Battlefield Labs" announcement, Electronic Arts revealed the full extent of its international multi-team development setup—dubbed "Battlefield Studios." According to their recent presentation, franchise originator—DICE (Stockholm)—is working alongside Ripple Effect (formerly DICE Los Angeles), Motive (Montreal) and Criterion (Guildford). EA's British studio is best known for its past work—most notably (going back nearly twenty-five years ago) the Burnout series and newer Need for Speed titles. The Surrey-based outfit appears to be completely devoted to working on the next Battlefield entry's single-player component—older press releases hinted about a new Need for Speed project. Around autumn 2023, Vince Zampella (Battlefield franchise overseer) announced that the majority of Criterion's team had shifted over to working on a next-gen Battlefield title, while a smaller "core group" would: "continue on what's next for Need for Speed."

Almost a year ago, Criterion and EA celebrated the Need for Speed franchise's thirtieth anniversary—a press release focused mainly on roadmapped content for Need for Speed Unbound (2022). The game was updated with a final chunk of post-release content last November. Eurogamer took it upon themselves to investigate Criterion's current internal formation, given that support duties have concluded on the NFS Unbound project. The online publication received a response from EA's top-most Battlefield developer. Zampella said in a statement to Eurogamer: "the Need for Speed team at Criterion are joining their colleagues working on Battlefield...As a company, it was important to us to take the last year to listen to our Need for Speed community and use their feedback to create content for Unbound...With an increased understanding of what our players want in a Need for Speed experience, we plan to bring the franchise back in new and interesting ways."

Hi Everyone, today I'd like to share that the talented team at Criterion Games will be joining EA Entertainment. Criterion has a rich history in gaming, having worked on Battlefield, Battlefront, Burnout, and of course, Need for Speed. I'm thrilled to have a studio with such pedigree join the studios I oversee. As we've said before, we're all-in on Battlefield. Today, Criterion is added to our world-class Battlefield studios dedicated to ushering in a new era for the franchise.

The majority of the team will be working alongside DICE, Ripple Effect, and Ridgeline that are led by Byron Beede, GM of Battlefield. Criterion's experience with Battlefield, our technology and building engaging experiences will have an immediate positive impact as we continue to work on Battlefield 2042, and as we continue pre-production on a connected Battlefield Universe. There is no better studio to join us on this journey and I couldn't be more excited.