Lexar, the globally renowned storage brand, attended IFA 2024, where it hosted a product launch event and workshops showcasing its innovative new industry-leading catalog, including Portable SSDs, memory cards, DRAM, and other innovative products.

Marking IFA's centennial in 2024, the 'Creation' theme underscores storage's integral part in driving innovation. Under the 'Memory Creates Endless' theme, Lexar set up a 'Journey of Memory' booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users' expectations.

ASUS today announced that it showcased its latest technological innovations at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The company highlighted its commitment to its Ubiquitous AI. Incredible Possibilities vision by unveiling a new portfolio of next-generation ASUS Copilot+ PCs. Equipped with the latest Intel Core Ultra processors (Series 2), they deliver style, robust features and functionality, robust connectivity and heighten levels of performance alongside AI capabilities. ASUS has harnessed the full potential of Intel Core Ultra processors (Series 2) in the latest ASUS NUC mini PC. This new model outperforms the competition with superior performance, while maintaining an impressively compact design and robust array of connections and expansion support. With an integrated NPU delivering up to 48 TOPS, it enabled on-device AI capabilities. The NUC 14 Pro Ai will receive a free update to Copilot+ PC experiences when available.

The company's collaboration with Intel has been key in bringing these cutting-edge devices to life. "The powerful Intel Core Ultra processors at the heart of our latest Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC deliver unmatched performance and enable a wide range of AI experiences," said Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit. "With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing."

MSI, a leading brand in gaming, content creation, and business & productivity laptops, proudly launched several next-gen AI+ gaming and business productivity laptops featuring the new Intel Core Ultra processor (Series 2) and AMD Ryzen AI 300 Series at IFA 2024. These laptops offer more AI computing power, making it the most robust platform for AI PC development, with more AI models, frameworks, and runtimes enable.

Additionally, MSI officially launched the new Claw 8 AI+ Windows 11 gaming handheld device, powered by Intel Core Ultra processors (Series 2) and an 8-inch screen, providing a smoother and broader mobile gaming experience. MSI also announced the whole new Venture series laptops, redefining the combination of thin, light and powerful. Equipped with Intel Core Ultra processors (Series 2) and varieties of different size, from 14, 15.6, 16, to 17 inches.

A groundbreaking advancement in paper-like display technology will be revealed at IFA Berlin this September. With the ecoVISION Paper Display, e-readers can play full-colour video content, computer monitors can be used comfortably for reading, and digital signage can reach unprecedented levels of energy efficiency. HANNspree will showcase a new range of ecoVISION products, slated for release through late 2024 and early 2025, in IFA Next, stand H27-P20.

Introducing HANNspree ecoVISION
HANNspree, part of flat panel display manufacturer HannStar, has been pioneering LCD technology since 2003. The ecoVISION Paper Display represents their latest innovation. By reflecting ambient light, an ecoVISION panel can minimize its reliance on internal light sources and consume up to eighty percent less power than a traditional LED-backlit panel. It combines fast, full-colour performance with advanced energy efficiency to set a new standard for LCDs.

Qualcomm CEO Cristiano Amon has announced plans to introduce Snapdragon X-powered PCs at a groundbreaking price point of $700 by next year. This revelation, made during the company's recent third-quarter earnings call, signals a significant shift in the accessibility of high-performance Arm-based computers. Currently, the most affordable Snapdragon X laptops on the market, such as the Microsoft Surface Pro and Surface Laptop, retail for $999. The $700 price tag prospect represents a substantial reduction, potentially opening up the technology to a broader consumer base. The only "affordable" Snapdragon X-based PC is the Snapdragon Dev Kit, with a price point of $899. However, the entire laptop solution is still more expensive. Mr. Amon emphasized that despite the lower cost of the potential $700 units, these upcoming devices will maintain neural processing unit (NPU) performance. This commitment suggests that Qualcomm is confident in its ability to optimize costs without sacrificing the advanced capabilities that have made Snapdragon X chips appealing to power users and developers alike.

While specific details about the hardware configurations remain undisclosed, it is interesting to see what steps Qualcomm will take to deliver on this promise. If the company can provide 8-core chips with 16 GB of RAM to the masses for $700, the industry would likely react very well, especially students who require decent computing capabilities on the go, if the $700 PC ends up being a laptop. The announcement also hinted at an expansion of Qualcomm-powered computers, with new models expected to debut at the upcoming IFA tech conference. These additions will likely bolster the selection of Microsoft Copilot+ PCs, further integrating AI capabilities into everyday computing experiences. The CEO also noted, "We expect PC to be the next biggest driver of diversification for the company," with some Snapdragon X PC already being sold out. The demand appears to be strong, and undercutting competition on pricing is an ideal way to get as many customers on board as possible.

Belkin, a leading consumer electronics brand for 40 years, today announced 8 new products across its power, audio and connectivity categories, underscoring Belkin innovation, quality and its commitment to building products more responsibly. Belkin International can be found on the IFA show floor, Exhibit Hall 3.2, booth #119.

Wireless Charging

BoostCharge Pro Universal Easy Align Wireless Charging Pad 15 W
Delivers a fast and seamless charge for Qi-enabled devices at up to 15 W. The large charging surface provides easy alignment, and its non-slip grip material keeps it in place if jostled or vibrates from an incoming call. It's designed with two separate thermal protection systems to control temperatures and prevent overheating of the charger and connected devices.

Verbatim, a global leader in data storage and computer peripherals, is pleased to announce its participation in this year's IFA exhibition in Berlin (01-05 Sept 2023). Attendees at the Verbatim stand, located in Hall 10.2, Booth 112, will have the opportunity to explore an impressive selection of new storage products and mobile and desktop accessories designed to enhance everyday practicality, efficiency, and peace of mind.

Innovative SSDs take centre stage
Verbatim will be proud to demonstrate its new Vi12000 Generation 5 PCIe NVMe M.2 internal SSD, one of the fastest internal SSDs on the market, with read / write speeds of 12300 MB/s and 11,888 MB/s respectively. Alongside this flagship product, Verbatim will also present an assortment of internal and external SSDs, including the Vi7000G internal SSD, tailored for gaming enthusiasts and compatible with PlayStation 5 consoles.

The world leader in gaming, content creation, business & productivity and AIoT solutions, MSI announced today its participation in IFA 2023 on September 1st. Established in 1924, the IFA Berlin International Consumer Electronics Exhibition stands as a beacon with an impressive history spanning nearly a century. IFA remains one of the trade fairs that profoundly impacts global PC buyers, wholesalers and retailers by providing a platform that offers comprehensive solutions for the industry.

At IFA 2023, MSI will showcase its full lineup of cutting-edge products. This highly anticipated range encompasses laptops, desktops, monitors, graphics cards, motherboards, peripherals and components. These products symbolize MSI's pursuit of innovation and its commitment to delivering high-quality experiences for global consumers. MSI's Vice President of Marketing, Sam Chern commented, "MSI is thrilled to be part of IFA 2023 event again, it's a fantastic chance to present our achievements. Our MSI team is all about bringing the latest technology to users around the world, making their lives more convenient and joyful. We invite everyone to visit MSI booth and explore our exciting products and innovations!"

To celebrate its seventh anniversary, AKKO, an international manufacturer renowned for its innovative and personalized mechanical keyboards and gaming peripherals, has introduced the new wireless three-model version of its popular 5075 series, the new 5075B Plus series of mechanical keyboards - ISO Black & Silver, Black & Gold, and White. AKKO will be participating in the IFA 2023 in Berlin, Germany, from September 1-5, at booth H11.2 218. Those intrigued by this new mechanical keyboard are invited to explore the brand's booth.

The 5075 series keyboards feature AKKO's unique gasket mount and 4-layer noise reduction kit, incorporating the proprietary V3 Cream Yellow and Blue Pro switches to provide a stable, softer typing experience. Additionally, the 5-pin hot-swappable keyboard further enhances the keyboard's customization options. The PBT Double-shot keycaps ensure optimal comfort, while 18 RGB backlighting settings cater to a broad spectrum of individual visual preferences.

After a couple of speculations, rumors, and leaks, the latest one confirms that Lenovo is indeed working on a handheld gaming console, the Legion Go, and it could be launching pretty soon. The latest leak shows it powered by AMD Ryzen Z1 APU and featuring detachable JoyCon-like controllers. It will run on Windows 11 OS and could be paired up with the Legion AR Glasses.

Unfortunately, the leak over at Windowsreport.com show does not include specifications, but according to pictures, it will feature dual speakers, two mics, microSD card reader, a couple of USB-C ports, dedicated FPS switch, a mouse wheel, integrated kickstand, and AMD Ryzen Z1 APU, same as the ASUS ROG Ally. Unfortunately, it is not clear if it will be the Ryzen Z1 or the Ryzen Z1 Extreme APU.

AMD has released its latest Adrenalin drivers for Radeon graphics cards. With support dating back to RX 400, the latest Adrenalin 23.3.1 WHQL drivers bring a lot of improvements to the table, as well as support for Halo Infinite Ray Tracing Update and Wo Long: Fallen Dynasty game. Most importantly, the new driver has a series of fixes, including intermittent driver timeout, system freeze, or BSOD, with the latest Radeon RX 7000 series. Problems in games such as Premium Gold Packs in EA SPORTS FIFA 23 and Dying Light 2 lighting effects corruption have been fixed. As far as Radeon RX 6000 series goes, this driver release manages to fix corruption in certain scenes with ray tracing enabled observed in the Returnal game. Check the list below for the entire set of changes.Download: AMD Radeon Graphics Drivers 23.3.1 WHQL here.

Seoul Viosys ("SVC"), a manufacturer of optical semiconductor devices, will present micro-LED based on the laminated structure - which enables high-resolution display - as well as its micro-LED display products at the IFA (Internationale Funkausstellung Berlin) 2022. The stacked micro-LED developed by Seoul Viosys has a unique and innovative structure in which three chips representing red, green, and blue (R/G/B) are vertically arrayed instead of the usual horizontal array. Its main difference from conventional micro-LEDs is that its R/G/B LED in the stacked structure emit colors as if they constitute a single pixel through perfect color mixing.

Micro-LED produced by Seoul Viosys can achieve deep black color and clear image thanks to the stacked structure. Also, as colors combining R/G/B are emitted externally from inside a pixel, viewers can enjoy clear pictures without distortions from any direction.

TECNO, the global premium smartphone and smart device brand, debuts its first laptop product MEGABOOK T1 at the IFA in Berlin today. TECNO MEGABOOK T1 is designed for the young generation Z with a lighter but better MEGA performance laptop in a cost-effective price of this range. Designed for their carry-by usage, MEGABOOK T1 features the ultra-thinner up to 14.8 mm, featherweight 1.48 kg of 15.6 inches with a shining design. It also provides a 17.5 hours long-lasting battery satisfying up to 3 days of work, plus the 65 W smallest size with gallium nitride (GaN) charger to carry-free. The MEGABOOK T1 will be available at retail in Q3, 2022.

TECNO MEGABOOK T1 has a unique look with Startrail Phantom that breaks the normal design by adding the expose linear at the surface. The Startrail Phantom features a dual tone with multiple shiny strips running across, which acts like the trajectory of the universe plants. The indistinct "MEGABOOK" bounce on the linear, like the young generation Z who are young and wild. Meanwhile, the whole body of MEGABOOK T1 is made with premium aluminium metal to improve the texture with more silky and glassy. The laptop provides 7 colors catering to the young generation's desire of self-expression. As the Windows 11 slogan "make the everyday easier", As the Windows 11 slogan "make the everyday easier", which can help GEN Z use smoothly in daily work, creative, and watch YouTube movies. MEGABOOK T1 provides a 15.6 Inch IPS FHD screen of 100% sRGB and brightness in 350nits, plus the TÜV Eye Comfort Certification for their all-day for work and watching movies without worry. The self-developed TECNO VOC sound system cooperates with DTS sound and AI-powered technology to give an immersed experience in audio and meeting for daily scenarios. The keyboard comes with a starry backlit is fully matched the stylish of the young generation's needs.

Intel Graphics in an interview with PC Gamer on the sidelines of the 2022 IFA Berlin, claimed that the real-time ray tracing architecture of the Xe-HPG graphics architecture in the Arc A770 "Alchemist" graphics card is "competitive or better than" the NVIDIA GeForce RTX 3060, and that the company plans to launch the card at an attractive price-point, to grab a slice of the very top of the gaming graphics market bell-curve. The RTX 3060 is a very successful GPU, especially with graphics card prices on the chill, and AMD is already competing with its Radeon RX 6650 XT, which can be spotted at lower prices. The RTX 3060 has been in the crosshairs of Intel Graphics marketing, in recent performance reveals for the A770.

"When you have a title that is optimized for Intel, in the sense that it runs well on DX12, you're gonna get performance that's significantly above an [RTX] 3060," said Tom Petersen with Intel Graphics. "When you have a title that is optimized for Intel, in the sense that it runs well on DX12, you're gonna get performance that's significantly above an [RTX] 3060. And this is A750 compared to a 3060, so 17%, 14%, 10%. It's going to vary of course based on the title," he said. "We're going to be a little bit faster but depending on your game and depending on your settings, it's trading blows, and that's the A750. Obviously, A770 is going to be a little bit faster. So when you add in DX11, you're gonna see our performance is a little less trading blows, and we're kind of behind in some cases, ahead in some cases, but more losses than wins at DX11," he added. While Intel is still non-committal about a launch date, although it stated that the Arc A770 and A750 will launch with an attractive "introductory pricing."

LG Electronics (LG) is introducing LG OLED Flex (model LX3), an innovative new TV boasting the world's first bendable 42-inch OLED screen. Perfect for immersive console, PC and cloud gaming, and for enjoying live TV broadcasts and content streaming services, LG OLED Flex ushers in a whole new era of screen customizability. The LX3's remarkable display can go from completely flat to spectacularly curved (900R), letting users choose their ideal arc from twenty levels of curvature, for a truly personalized viewing experience.

The game-changing form factor of the LG OLED Flex is made possible by LG's backlight-free, self-lit OLED technology. Whether flat or curved, the LG OLED evo technology-equipped LX3 delivers the same exceptional picture quality and performance that have made LG OLED the choice of discerning consumers the world over. Providing infinite contrast, deep blacks, highly-accurate colors (100 percent color fidelity certified), a lightning-fast 0.1 millisecond response time and low input lag, LG OLED Flex will make users feel like they're part of the on-screen action.

At IFA 2022, MSI introduces its latest products, tailor-made for gamers, creators, and professionals, to the world. From gaming laptops, desktops, and components, to business monitors, industrial computers, and automotive and commercial solutions, MSI is revealing the most powerful, capable new products, covering every need and every aspect of technology.

Exhibition Date: Sep 2nd - Sep 6th, 2022
Opening Hours: 10:00 AM - 06:00 PM
Location: Stand 102, Hall 11.2 @ Messe Berlin, Germany
"IFA 2022 is one of the world's most important consumer electronics trade shows. After years of virtual and distanced living, MSI is especially well-prepared to support all industries and professions with our innovations and solutions, to help them adapt to new ways of working, living and entertaining," said Sam Chern, MSI Marketing Vice President.

LG Electronics (LG) is unveiling its latest premium monitors at IFA 2022 in Berlin, Germany, including the superb, new UltraGear OLED gaming monitor (model 45GR95QE). LG's first curved OLED display with a 240Hz refresh rate, the 45-inch model is designed for immersive gaming experiences, offering the visual performance, speed and features serious gamers demand.

Visitors to LG's booth at IFA 2022 can explore a wide range of cutting-edge LG monitor products, including the new UltraGear and the UltraFine Display Ergo AI (model 32UQ890), which delivers a truly customizable setup for superior user comfort at home or at the office.

At IFA 2019 Audio-Technica is introducing its ATH-CKS5TW and its ATH-CK3TW truly wireless in-ear headphones, which eliminate all connecting wires for the ultimate in comfort and on-the-go listening convenience. Both models combine Audio-Technica's 57 years of audio engineering expertise with compact, lightweight designs, long-lasting battery life, Bluetooth 5.0 wireless technology and outstanding audio quality.

The ATH-CKS5TW and ATH-CK3TW both feature a new Auto Power On/Off feature that automatically turns the headphones on and connects to a paired smartphone, portable digital audio player or other compatible device when they're removed from their case. Both models will also turn off automatically when placed back in their case. Both headphones are charged via an included USB-C connection and the cases feature LED battery status indicators.

IFA is the largest consumer tech show in Europe and we expect to see significant news from 4K and OLED TVs to wearables to smartphones. We'll be showcasing our latest PCs, of course, as the move to thin and light continues across the industry. It's not only about smaller form factors though - consumers want adaptive, always connected, high-performing, and flawlessly designed PCs. Dell continues to set the bar for the PC industry.

Ahead of IFA, we're expanding our consumer portfolio with brand new form factors and the addition of new 10th Gen Intel Core processors to our current XPS and Inspiron portfolio, delivering performance gains needed for compute intensive, demanding multi-thread workloads, while still handling 4K content efficiently. And in doing so, giving our customers heavyweight performance in thin, light and portable designs — the best of both worlds.

ACER at IFA 2018 announced a new Windows MR headset, with improved build quality and features compared to its first product for that particular market. The OJO 500 features a very respectable 100º FOV, and its two 2.89-inch. 2880x1440 panels offer the 90 Hz refresh rate that's so important for nausea prevention in this kind of setups. There's integrated audio with what Acer calls a "patented sound pipe" that moves sound from the headset's speakers directly to users' ears - and there's a built-in mic array.

Upgrades to the body of the headset mean that the lens casing and strap (in a hard or soft version, with the latter being machine washable) can now be easily removed for easier cleaning duties, and the visor can be lifted so you can actually see what's going on in the real world. Other quality of life (and image quality) improvements include an IPD (Inter Pupillary Distance) dial that allows you to regulate for better image quality and visualization comfort. Two motion controllers will be bundled with the headset, which features inside-out tracking and 6 DoF (Degrees of Freedom). The headset comes with a 4 meter (13 feet) cable, and connects to a PC via HDMI 2.0, while a USB 3.0 connector downloads data (no VirtuaLink support as of yet). It will be available come November of this year for $399 in the US and for a much more eye-watering €499 in the EMEA.

ASUS is introducing the MX38VC and the MX32VQ, IFA 2017 product design award-winning products for their sundial-inspired aesthetic on the Qi charger stand and edge-to-edge frameless panels.with similar Qi-charging capability. The product names don't truly showcase the disparity between features in both monitors, so we'll do a rundown on both of them. The Designo Curve MX38VC is a 37.5" ultrawide, QHD+ 3840 x 1600 display with a 21:9 aspect ratio. ASUS is boasting of its SonicMaster technology on this monitor, technology which was co-developed with Harman Kardon. Display inputs on this monitor include 2x HDMI, 1x USB Type-C, and 1x PC audio input port. The MX38VC can sync with a user's smartphone or tablet via Bluetooth to play music wirelessly as well. The Qi-charger base also doubles as moody ambient lighting; the Halo Lighting base can synchronize with the audio output on the monitor's speakers.

The Designo Curve MX32VQ, on the other hand, has a smaller 31.5" WQHD 2560 x 1440 monitor with a more traditional 16:9 aspect ratio. It includes the same Harman Kardon-imbued built-in speakers, the Halo lighting base and Bluetooth integration. Ports are the same as the MX38VC, sans the USB-C port. Both the MX38VC and MX32VQ also support exclusive feature such as ASUS GamePlus and Adaptive-Sync. The 31.5-inch MX32VQ should retail in Europe for €550, while the larger and wider MX38VC will set you back some much less reasonable €1600.

Alienware has introduced a pair of ultra-large monitors to their lineup at IFA, which boast of Curved, ultrawide displays with a 34" diagonal. Refresh rates are above 100 Hz - especially after these have been overclocked - and both feature NVIDIA's G-Sync tech alongside Alienware's AlienFX lighting and cable management features.

While the AW3418DW will be Alienware's flagship, packing a 3440x1440 resolution on its 4 ms GtG IPS panel, the AW3418HW is much more of a budget option, offering a much more common 2560x1080 IPS, G-Sync panel with the same 4 ms GtG, a 160 Hz refresh rate (when overclocked), G-SYNC, and a less enveloping 3900R curvature. Both displays offer the same 1000:1 contrast ratio, and while we don't know the brightness rating of the AW3418HW (2560x1080) panel, the flagship AW3418DW only offers 300 nits of brightness, effectively leaving HDR out of the picture. Pricing on these is what seems to be a little off, if you were to ask this particular editor. The AW3418DW is an interesting panel (who needs 144 Hz or higher refresh rates at this resolution) but at this point, giving up $1,499 for a non-HDR panel seems wrong. There are other options out there with the same or equivalent specifications at a much lower price tag. And the $1,199 Alienware is asking for their 34", 2650x1080 W3418HW also seems too excessive. But your mileage may, of course, vary. The flagship AW3418DW is available now, while the AW3418HW should be available around the holiday season. I've put a useful guide for screen curvatures below, if you need a reminder of how curvature ratings work.

Samsung Electronics today announced the global launch of its newest industry-leading gaming monitor. The CFG70 curved monitor, designed specifically for professional gamers, includes enhanced picture quality and player-friendly features for a truly immersive gaming experience. The display was first introduced at the Gamescom 2016 and IFA 2016 conferences.

As the industry's first curved gaming monitor to feature quantum dot technology, the CFG70 monitor (24- and 27-inch models) expresses brilliant and accurate colors across a 125 percent sRGB spectrum. This added luminance produces a 3,000:1 contrast ratio and amplifies previously-hidden gaming details in both light and dark settings. The monitor also employs an environmentally-safe, cadmium-free design.

LG Electronics (LG), the industry leader in wide 21:9 aspect monitors for three consecutive years, is prepared to unveil two new 21:9 UltraWide monitors at IFA 2016 in Berlin. The 38-inch UltraWide curved monitor (model 38UC99) and 144Hz IPS 21:9 Curved UltraWide gaming monitor (34UC79G) represent significant advances in display innovation. Both monitors boast classic features that LG's 21:9 UltraWide monitors have become famous for, such as wide field of view, vivid color rendering as well as ease of usability.

Offering unrivaled screen real-estate, model 38UC99 is ideal for tasks that require attention to details. In addition to its roomy design, this monitor's advanced IPS UltraWide QHD+ (3840 x 1600) resolution and wide color gamut covering 99 percent of the sRGB color space make the 38UC99 a natural choice for anyone who takes visual performance seriously. The monitor boasts crystal clear immersive picture quality alongside a number of convenience enhancing features, creating an unparalleled user experience. These factors make the 38UC99 the perfect workstation monitor for visual content creators, data crunchers and other multitasking professionals.

MMD, the leading technology company and brand license partner for Philips Monitors and QD Vision have joined forces to bring the world's first quantum dot desktop monitor to Europe. The Philips 27" Full HD monitor (276E6ADS) delivers 99% Adobe RGB color thanks to Color IQ technology from QD Vision. Philips monitors will showcase the quantum dot monitor at IFA, Hall 22 Booth 101.

"Quantum dot technology is changing the way monitor users think about color, and the new 27" E Line monitor is the first on the market to showcase this new technology," said Stefan Sommer, Director Marketing & Business Management EMEA at MMD. "QD Vision is helping us create a monitor with 99% Adobe RGB color at a very aggressive price point, making it accessible to everyone who uses a monitor."