AMD to Introduce the Phenom Brand
Over the next two weeks AMD will slowly begin to introduce its new brand name for the next generation high end desktop K10 architecture. The brand, Phenom, will succeed Athlon on all K10 offerings. Dual-core Agena processors will be labeled as Phenom X2 while quad-core Agena CPUs will receive the name Phenom X4 or Phenom FX. Phenom is pronounced as an abbreviated version of the word "phenomenal." The company will still retain its Athlon and Sempron brand names - Athlon on its mid-range products and Sempron on up the low-end.