Cooler Master today rolled out ASUS TUF Gaming Alliance co-branded variants of its MasterLiquid ML120L and MasterAir MA410P CPU coolers. For the ML120L this means an illuminated TUF Gaming Alliance decal on the pump-block, for the MA410P it means a unique die-cast metal top-plate over the aluminium fin-stack; and both coolers now come with a special variant of the included MasterFan 120 Pro Air Balance fan with orange frame mount cushioning, an impeller hub sticker, and ASUS' favorite shade of orange for TUF being the default color for all RGB LED elements on these coolers; although you can change the color. The MasterAir MA410P remains Cooler Master's popular work-horse in its air CPU cooler product-stack, while the MasterLiquid ML120L is closer to the entry-level of its liquid cooling product stack, which fit perfectly with the market-segment ASUS hopes to capture with its TUF Gaming Alliance brand.

Cooler Master has revealed two new tower coolers for their already extensive line-up, in the form of the MasterAir MA410P and MA610P. As the product names imply, the 410P is a slightly lower tier version of the 610P; however, both models share the same design philosophy with what Cooler Master is calling CDC (Continuous Direct Contact) 2.0 technology, which increases heatsink surface area by 45% compared to the first iteration of the technology.

The MasterAir MA410P is being hailed as the successor to the company's successful MasterAir Pro 4 CPU cooler, with four direct-contact copper heatpipes drawing heat from your CPU and through the fin array. A second fan can be added for a push-pull configuration, and a handy RGB controller ensures you'll be able to make it look exactly the way you want.