Cooler Master today rolled out ASUS TUF Gaming Alliance co-branded variants of its MasterLiquid ML120L and MasterAir MA410P CPU coolers. For the ML120L this means an illuminated TUF Gaming Alliance decal on the pump-block, for the MA410P it means a unique die-cast metal top-plate over the aluminium fin-stack; and both coolers now come with a special variant of the included MasterFan 120 Pro Air Balance fan with orange frame mount cushioning, an impeller hub sticker, and ASUS' favorite shade of orange for TUF being the default color for all RGB LED elements on these coolers; although you can change the color. The MasterAir MA410P remains Cooler Master's popular work-horse in its air CPU cooler product-stack, while the MasterLiquid ML120L is closer to the entry-level of its liquid cooling product stack, which fit perfectly with the market-segment ASUS hopes to capture with its TUF Gaming Alliance brand.