Other World Computing (OWC), the world's leading destination for cutting-edge Mac and PC upgrades and accessories, today announced lower pricing for the OWC Mercury Accelsior_E2, a Mac and PC-bootable, high-performance PCIe SSD card that features up to 960GB of SSD capacity, up to 820MB/s of sustained data performance and external storage expansion with two 6Gb/s eSATA interface ports. Built to exceed the demanding needs of video editing and creative professionals, the Mercury Accelsior_E2 offers the best combination of speed, capacity, connectivity for simultaneous internal and external storage performance and value. OWC will be showcasing the Accelsior at CES 2014, Booth #30472, in Las Vegas January 7-10, 2014.

Western Digital, the world's leader in external storage solutions, will demonstrate the ultra-fast data transfer rates of its upcoming My Book Thunderbolt Duo dual-drive storage system at the Macworld/iWorld show (booth #401). Thunderbolt technology will dramatically improve workflow speed and efficiencies for enthusiasts and professionals dealing with large digital files such as video, audio and still photos.

Thunderbolt technology is capable of producing up to 10 gigabits per second of throughput on each of two channels in both directions. Users can experience very fast read/write speeds especially during applications such as video editing, 3D rendering, and other intense graphics projects. To put Thunderbolt's speed into perspective, HD media creators will be able to transfer a standard size full-length HD movie in less than 30 seconds, or backup an entire year of continuous music (approx. 8,600 hours of music) in roughly 10 minutes.

Apple gave its flagship desktop computer, the iMac a healthy specifications update that warps the iMac right back into competing with the PCs of this generation. The update involves introducing two new models, a 21.5-inch one, and another massive 27-inch model, to replace the existing 20 and 24-inch offerings, respectively. The major update aims to achieve giving the iMac a true widescreen display that is at least full HD capable, powerful hardware including the advent of quad-core processors to the iMac, and a host of changes to the hardware and peripherals. Prices start at $1199.

To begin with, the 21.5-inch model features a 16:9 full HD display with a native resolution of 1920 x 1080 pixels, while the 27-inch model comes with 2560 x 1440 pixels resolution. The displays on both use IPS panels that provide a viewing angle as wide as 178°, with high color fidelity. The displays use LED backlit for uniform, instant-on illumination. Such technologies we previously found on Apple's high-end Cinema displays. Both feature enclosures that are distinctively "wide-screen", and slim at that. Both feature all-aluminum backs.

Not long after the start of Macworld 2009, Apple officially unveiled the new MacBook Pro, that was confirmed by AppleInsider on Monday. During the demonstration Apple uncovered that the 17-inch display of the unibody MacBook Pro will feature LED backlight, 1920x1200 fullHD resolution, 700:1 contrast ratio and will come with gloss or mate surface (the mate option will cost additional $50). The remaining specs pretty much match the specs of the older 15-inch MacBook Pro model. Apple also said that the addition of non-removable battery will lead to bigger battery installed and longer battery life, which is now claimed to be up to 8 hours.

AppleInsider has allegedly confirmed previous rumours that a 17-inch unibody MacBook Pro is on its way to hit the stores very soon. Claiming own sources, AppleInsider has been able to confirm that tomorrow Apple will introduce a 17-inch MacBook Pro with a fixed internal battery and a new version of the Mac mini. Before going into detail, let me remind you that Macworld 2009 Conference & Expo starts today, so if true the two new Apples will make first appearance there. The new unibody 17-inch MacBook Pro will not share the same panel-covered battery layout as the 13- and 15-inch models. Instead, the notebook's battery will be fixed in place and not removable, similar to the MacBook Air notebooks. As for Mac mini, the new version will add a FireWire 800 port and a fifth USB port, in addition to the already presented Mini DisplayPort and Mini DVI connectors.

Apple announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and it will be Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco's Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.