Thursday, December 18th 2008
Apple Announces Its Last Year at Macworld
Apple announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and it will be Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco's Moscone Center January 5-9, 2009.
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.
Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Source:
Apple
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.
Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
12 Comments on Apple Announces Its Last Year at Macworld
There's this, and their lack of anything new on the budget side.
Aiming purely at the premier side, so to say, right now is short sighted methinks.
What's the business model?
What does the contract situation look like?
1./ Does Apple pay any rent
2./ Or provide training
3./ Or require apple certified employees only wearing apple approved clothing only
4./ Restrictions on that person doing anything else in the store
5./ Or provide equipment and furniture and marketing bumpf
6./ Is there a bigger margin, to cover the extra m² of rentable space
7./ Are you contractually obliged to sell apple equipment in an "official space"
8./ And minimum spec/sizes etc.
Just trying to get under the business model: rent, license, franchise, commission, etc.
So guess what happened? Yes, the Internet took over as the king of news and information. This is why you see so many magazines and newspapers in financial trouble these days. How many of you TPU users pick up a PC magazine and flip through the pages only to find that it is all old news to you? This is how I feel every time I pick up a copy of Macworld. The magazine has considerably less content than it once had and the magazine is about half as thick as it used to be.
So now Apple and many companies do not really give a crap about Macworld and it has been going downhill for years. Why pay a bunch of money and be bossed around by IDG to attend their trade show that doesn't have the following that it used to? Apple gets plenty of press and attention now without the help of Macworld. Financially I'm sure it doesn't make sense any more. This doesn't mean Apple is going downhill as some of you seem to think, just that times are changing.
What does the contract situation look like?
1./ Does Apple pay any rent
no it is a one time payment for a spacific amount of time which can be renewed upon its experation
2./ Or provide training
no they give us a guide and a list of certain requirments most of which are basic
3./ Or require apple certified employees only wearing apple approved clothing only
no it is in a BB store a BB uniform must be worn
4./ Restrictions on that person doing anything else in the store
they are basically BB employees with just an extra skill they have no restrictions if they know how to run a reigister they will work front end if need be. if they know something about cameras and DI needs help they cover DI
5./ Or provide equipment and furniture and marketing bumpf
they provide the display yes
6./ Is there a bigger margin, to cover the extra m² of rentable space
no apple pays us for the sapce via a contract along woth this space contract every time we sell an apple system we (the store) receives a credit of $x% of the sale
7./ Are you contractually obliged to sell apple equipment in an "official space"
yes they pay for the display and a set amount of space while apple products can sometimes be spread out throughout the store such as software apple gives us a list of spacific things that MUST be in that area
8./ And minimum spec/sizes etc.
yes the size must remain consistant their is no max alloted size however the section cannot go under a certain amount of space..they dont care if we do the minimum as anything else is technically free marketing
Just trying to get under the business model: rent, license, franchise, commission, etc