
Logitech G and McLaren Racing Sign New, Expanded Multi-Year Partnership
Logitech G, a Logitech brand and global leader in gaming technology, and motorsport icon McLaren Racing, today announced a multi-year renewal and expansion of their long-standing partnership. This renewed partnership with McLaren Racing builds on the success of Logitech McLaren G Challenge, the world's premier racing tournaments, to now also include a portfolio of official gaming wheels, pedals, racing seats, and headsets, all designed to deliver the most authentic and immersive sim racing experience possible.
"When two pioneers from different worlds come together, they don't just collaborate, they redefine what's possible. That's exactly what happened when we partnered with McLaren Racing, one of the most iconic names in motorsport," said Robin Piispanen, GM of Logitech G's SIM and PRO Categories. "What began as a shared passion for performance and innovation quickly evolved into a powerful force shaping the future of racing, both on the grid and in the world of esports."
"When two pioneers from different worlds come together, they don't just collaborate, they redefine what's possible. That's exactly what happened when we partnered with McLaren Racing, one of the most iconic names in motorsport," said Robin Piispanen, GM of Logitech G's SIM and PRO Categories. "What began as a shared passion for performance and innovation quickly evolved into a powerful force shaping the future of racing, both on the grid and in the world of esports."