GEEKOM, a Taiwanese tech company famous for making high quality mini PCs, is heading to CES for the second consecutive year in 2025 with an exciting lineup of new products. Known as the Green Mini PC Global Leader, GEEKOM always focuses on improving the quality and reliability of its products, and it also spares no effort in cutting down carbon emissions and making the world a greener place.

Among the many mini PCs that GEEKOM plans to put on show at CES 2025, there are many industry firsts. The GEEKOM QS1, for instance, is the world's first mini PC powered by a Qualcomm chipset. The tiny computer sports an Arm-based Qualcomm Snapdragon X1E-80-100 processor with twelve 4.0 GHz Oryon CPU cores, a 3.8 TFLOPS Adreno X1-85 GPU and a 45 TOPS Hexagon NPU. It is smart and fast enough to breeze through all of your daily home and office computing chores, yet energy-efficient enough to significantly cut down your electric bill.

In an interesting exchange about product stance between Intel's interim co-CEO Michelle Johnston Holthaus and Qualcomm, both have offered conflicting statements about the market performance of Arm-based PCs. The dispute centers on customer satisfaction and return rates for PCs powered by Qualcomm's Snapdragon X processors. During the Barclays 22nd Annual Global Technology Conference, Holthaus claimed that retailers are experiencing high return rates for Arm PCs, mainly citing software compatibility issues. According to her, customers are finding that typical applications don't work as expected on these devices. "I mean, if you look at the return rate for Arm PCs, you go talk to any retailer, their number one concern is, wow, I get a large percentage of these back. Because you go to set them up, and the things that we just expect don't work," said Holthaus.

"Our devices continue to have greater than 4+ stars across consumer reviews and our products have received numerous accolades across the industry including awards from Fast Company, TechRadar, and many consumer publications. Our device return rates are within industry norm," said Qualcomm representative for CRN. Qualcomm projects that up to 50% of laptops will transition to non-x86 platforms within five years, signaling their confidence in Arm-based solutions. While software compatibility remains a challenge for Arm PCs, with not all Windows applications fully supported, Qualcomm and Microsoft have implemented an emulation layer to address these limitations. Holthaus acknowledged that Apple's successful transition to Arm-based processors has helped pave the way for broader Arm adoption in the PC market. "Apple did a lot of that heavy lift for Arm to make that ubiquitous with their iOS and their whole walled garden stack. So I'm not going to say Arm will get more, I'm sure, than it gets today. But there are certainly, I think, some real barriers to getting there," noted Holthaus.

Just a few days ago, we reported on a leaked teaser for GEEKOM's upcoming QS1 Pro mini PC. The system is set to mark GEEKOM's foray into the world of Arm-based PCs, likely in a bid to take on Apple's Mac mini. However, if a recent leak is to be believed, the QS1 Pro may have a tough time pulling that off.

The leaked specifications, courtesy of a Spanish publication, reveal that the QS1 Pro will feature the Snapdragon X1E-80-100 SoC - the second-fastest member of the X Elite family, slotting in below the 84-100 SKU. The X1E-80-100 boasts 12 Oryon cores, along with a 3.8 TFLOPs Adreno GPU. Interestingly, the leaked specs claim GPU performance of up to 4.6 TFLOPs, which is either a typo, or an indication that an X1E-84-100 variant will be available.

At its recent Investor Day, Qualcomm talked about the third generation of its "Oryon" CPU cores, completely disregarding the second-generation Oryon cores for its AI PC project. The company projects these processors will debut in 2025, targeting devices priced as low as $600 to broaden its market presence. Qualcomm hopes to capture 30-50% of the serviceable addressable market (SAM) for non-x86 AI notebooks by 2029, a significant extension from its earlier, more ambitious 2027 target. Qualcomm's Oryon 3 CPUs will succeed the Snapdragon X Plus chips and are expected to deliver substantial performance and efficiency improvements. While no performance hints were dropped for the third-gen, the second-gen Oryon cores receive about a 30% boost in processing power and 57% greater efficiency compared to the first-generation Oryon chips. This indirectly indicates that Oryon 3 will record an even higher performance jump.

However, the Oryon 2 generation will skip the PC segment, appearing instead in Snapdragon 8 Elite smartphones. Despite these advancements, the road to higher market share is fraught with challenges. Qualcomm faces competition from potential entrants like MediaTek and NVIDIA, both expected to join the non-x86 notebook market by 2025. Furthermore, the company's revenue projections for the PC segment—$4 billion annually by 2029—pale compared to Intel's $29 billion in PC chip sales in 2023, highlighting the scale of competition in this space. Qualcomm's strategy also includes diversifying its revenue streams beyond PCs. By 2029, it targets $8 billion in automotive chip sales, $4 billion in industrial applications, and $2 billion from VR products. With competition in the Arm-based AI PCs heating up, companies must increase performance dramatically to get a head start.

According to Bloomberg, Arm Holding PLC, the holding company behind the Arm instruction set and Arm chip designs, just issued a 60-day notice period of license retirement to Qualcomm, its long-time partner. The UK-based ISA provider has notified Qualcomm that it will cancel the Arm ISA architectural license agreement after the contract-mandated 60-day notice. The issues between the two arose in 2022, just a year after Qualcomm acquired Nuvia and its IP. Arm filed a lawsuit claiming that the reason was "Qualcomm attempted to transfer Nuvia licenses without Arm's consent, which is a standard restriction under Arm's license agreements." To transfer Nuvia core licensing, Qualcomm would need to ask Arm first and create a new licensing deal.

The licensing reworking came just in time when Qualcomm experienced its biggest expansion. The new Snapdragon 8 Elite is being used in the mobile sector, the Snapdragon X Elite/Plus is being used in Copilot+ PCs, and the automotive sector is also getting the new Snapdragon Cockpit/Ride Elite chipsets. Most of that is centered around Nuvia Oryon core IP, a high-performance, low-power design. Arm's representatives declined to comment on this move for Bloomberg, while a Qualcomm spokesman noted that the British company was trying to "strong-arm a longtime partner."

At Snapdragon Summit, Qualcomm Technologies, Inc. unveiled the Snapdragon 8 Elite Mobile Platform, the most powerful and world's fastest mobile system-on-a-chip ever. Our flagship mobile platforms are now taking on the Elite name, showcasing the remarkable progress it represents for the industry. This platform debuts industry leading technologies such as the second generation custom-built Qualcomm Oryon CPU, Qualcomm Adreno GPU and enhanced Qualcomm Hexagon NPU, all of which deliver game changing performance improvements.

These innovations empower the Snapdragon 8 Elite to transform user experiences with their devices - making on-device multi-modal generative AI applications a reality on smartphones powered by Snapdragon. These technologies also fuel many other experiences across camera capabilities, with our most powerful AI-ISP, as well as next level gaming, super-fast web browsing and more.