At its recent Investor Day, Qualcomm talked about the third generation of its "Oryon" CPU cores, completely disregarding the second-generation Oryon cores for its AI PC project. The company projects these processors will debut in 2025, targeting devices priced as low as $600 to broaden its market presence. Qualcomm hopes to capture 30-50% of the serviceable addressable market (SAM) for non-x86 AI notebooks by 2029, a significant extension from its earlier, more ambitious 2027 target. Qualcomm's Oryon 3 CPUs will succeed the Snapdragon X Plus chips and are expected to deliver substantial performance and efficiency improvements. While no performance hints were dropped for the third-gen, the second-gen Oryon cores receive about a 30% boost in processing power and 57% greater efficiency compared to the first-generation Oryon chips. This indirectly indicates that Oryon 3 will record an even higher performance jump.

However, the Oryon 2 generation will skip the PC segment, appearing instead in Snapdragon 8 Elite smartphones. Despite these advancements, the road to higher market share is fraught with challenges. Qualcomm faces competition from potential entrants like MediaTek and NVIDIA, both expected to join the non-x86 notebook market by 2025. Furthermore, the company's revenue projections for the PC segment—$4 billion annually by 2029—pale compared to Intel's $29 billion in PC chip sales in 2023, highlighting the scale of competition in this space. Qualcomm's strategy also includes diversifying its revenue streams beyond PCs. By 2029, it targets $8 billion in automotive chip sales, $4 billion in industrial applications, and $2 billion from VR products. With competition in the Arm-based AI PCs heating up, companies must increase performance dramatically to get a head start.