Playtron is new a startup company put together by Kirt McMaster—former CEO plus co-founder of CyanogenMod—and a couple of industry veterans. Sean Hollister, senior editor and founding member of The Verge, has gained exclusive access to early Playtron material. The firm's logically named PlaytronOS is a Linux-based platform, compatible with ARM and x86 architectures—according to official hype material it is a "light weight gaming OS optimized for a new generation of powerful handheld gaming PCs… and beyond. Play all your games from every store… Steam… Epic and more." Hollister indicated that he was "cautiously optimistic" about Playtron's future prospects, following discussions conducted with development partners, and rifling through internal project documentation.

The Verge report stated that: "Playtron is coming out of stealth with $10 million in funding, roughly 18 employees, and a plan to challenge Microsoft, Valve, and Apple for the next hundred million gamers." The startup has presented lofty ambitions—their operating system (currently in Alpha) is said to run on all of the available mainstream portable gaming platforms. By the end of 2024: "you will...be able to install Playtron on your favorite handheld PC for the best gaming experience ever." McMaster and his colleagues are preparing "native devices" for an estimated launch in 2025—The Verge's exclusive coverage features an official mock-up of a 5G-enabled alternative to Valve's popular Steam Deck family.