ASRock Giving Rebate Rewards for Newegg Customers Who Leave Verified Reviews
A post is making the rounds on Reddit that calls readers' attention towards the fact that ASRock is giving additional rebates to customers who purchase a qualifying motherboard on Newegg. The fact that a given ASRock motherboard rose from around 10 to upwards of 50 customer reviews in almost no time gave the first warning bell; however, is there really something to be alarmed about?
Mail-in-rebates are something of a given in US stores, and companies can choose what kind of conditions must be met towards a customer being eligible for a mail-in rebate. Sometimes, these are product-oriented. Other times, a minimum expense threshold is defined, after which the customer is entitled to a rebate. ASRock is now adding a rebate solely on the condition that a verified purchaser of one of their motherboards on Newegg comes back to the site to put up a review. A detail that makes or breaks this action: the customers are in no way encouraged to post a positive review. In no way a positive or negative review affects a customer's eligibility. Only whether or not you made a verified purchase, and came back to leave feedback. Whether that is a 1-star rating or a 5-star one doesn't affect your eligibility. I for one think that this is a sound business practice, and that more companies should be doing this, as a way to demonstrate confidence on their products, and attract customer interaction. But don't take my opinion; just give us our own. What do you think of this strategy?
Mail-in-rebates are something of a given in US stores, and companies can choose what kind of conditions must be met towards a customer being eligible for a mail-in rebate. Sometimes, these are product-oriented. Other times, a minimum expense threshold is defined, after which the customer is entitled to a rebate. ASRock is now adding a rebate solely on the condition that a verified purchaser of one of their motherboards on Newegg comes back to the site to put up a review. A detail that makes or breaks this action: the customers are in no way encouraged to post a positive review. In no way a positive or negative review affects a customer's eligibility. Only whether or not you made a verified purchase, and came back to leave feedback. Whether that is a 1-star rating or a 5-star one doesn't affect your eligibility. I for one think that this is a sound business practice, and that more companies should be doing this, as a way to demonstrate confidence on their products, and attract customer interaction. But don't take my opinion; just give us our own. What do you think of this strategy?
