Friday, June 16th 2017
ASRock Giving Rebate Rewards for Newegg Customers Who Leave Verified Reviews
A post is making the rounds on Reddit that calls readers' attention towards the fact that ASRock is giving additional rebates to customers who purchase a qualifying motherboard on Newegg. The fact that a given ASRock motherboard rose from around 10 to upwards of 50 customer reviews in almost no time gave the first warning bell; however, is there really something to be alarmed about?
Mail-in-rebates are something of a given in US stores, and companies can choose what kind of conditions must be met towards a customer being eligible for a mail-in rebate. Sometimes, these are product-oriented. Other times, a minimum expense threshold is defined, after which the customer is entitled to a rebate. ASRock is now adding a rebate solely on the condition that a verified purchaser of one of their motherboards on Newegg comes back to the site to put up a review. A detail that makes or breaks this action: the customers are in no way encouraged to post a positive review. In no way a positive or negative review affects a customer's eligibility. Only whether or not you made a verified purchase, and came back to leave feedback. Whether that is a 1-star rating or a 5-star one doesn't affect your eligibility. I for one think that this is a sound business practice, and that more companies should be doing this, as a way to demonstrate confidence on their products, and attract customer interaction. But don't take my opinion; just give us our own. What do you think of this strategy?
Source:
Reddit
Mail-in-rebates are something of a given in US stores, and companies can choose what kind of conditions must be met towards a customer being eligible for a mail-in rebate. Sometimes, these are product-oriented. Other times, a minimum expense threshold is defined, after which the customer is entitled to a rebate. ASRock is now adding a rebate solely on the condition that a verified purchaser of one of their motherboards on Newegg comes back to the site to put up a review. A detail that makes or breaks this action: the customers are in no way encouraged to post a positive review. In no way a positive or negative review affects a customer's eligibility. Only whether or not you made a verified purchase, and came back to leave feedback. Whether that is a 1-star rating or a 5-star one doesn't affect your eligibility. I for one think that this is a sound business practice, and that more companies should be doing this, as a way to demonstrate confidence on their products, and attract customer interaction. But don't take my opinion; just give us our own. What do you think of this strategy?
36 Comments on ASRock Giving Rebate Rewards for Newegg Customers Who Leave Verified Reviews
I should review purchases I make more often. It's time consuming to find quality reviews left by real customers. Most online reviews are one sentence, leaving absolutely no feedback (good or bad). Then there's the obvious users who get paid to leave a beaming reviews about how this product can do no wrong and cook you breakfast.
This is a simple publicity tactics, in which people are more prone to buy goods with more info, more ratings, more reviews.
E.g. it is more likely to see a person buy something with 1000+ ratings of 4/5 than 50 ratings of 5/5.
One of my local internet stores always has promos like that from MSI, ASUS, Lenovo etc.
I'm gobsmacked.:kookoo:
Personally, I know that ASRock will use the information they get from this program, or they'd not have a budget assigned to it. I think it's great.
Still unavailable: only MSI, ASUS and Gigabyte boards available, and it's been 3 and a half months since launch :banghead:
As to reviews, I actually review products I buy from them about 50% of the time, both good and bad. AsRock has always been pretty good at having representatives assigned to respond to reviews.
It may be morally Ok to do what ASRock is doing with this, idk about ethical, but I will say this is not the first time some company has used this kind of twist to gain reputation.
Lot's of other companies use incentives for customers to report back. Often, companies will give out things for free, if you will write about their product. There are websites devoted to this "KIND" of thing.
Unlike those web sites this seems more legit, and I don't see the HARD connection of being PAID to review. That is more sinister than this, to me.
2cents.
:lovetpu:
I tend to leave reviews regardless of how satisfied I am with the product, and give my honest opinion, this will make my purchases an easier decision if I can save more.
It has the added benefit of making your product more competitive price wise. Seeing as how they give it equally for good and bad reviews, how can anyone claim they are "buying reviews"?
Whoever came up with this at ASRock deserves a raise.
But it's true that those 3 flooded the market here, especially MSI