Friday, June 16th 2017
ASRock Giving Rebate Rewards for Newegg Customers Who Leave Verified Reviews
A post is making the rounds on Reddit that calls readers' attention towards the fact that ASRock is giving additional rebates to customers who purchase a qualifying motherboard on Newegg. The fact that a given ASRock motherboard rose from around 10 to upwards of 50 customer reviews in almost no time gave the first warning bell; however, is there really something to be alarmed about?
Mail-in-rebates are something of a given in US stores, and companies can choose what kind of conditions must be met towards a customer being eligible for a mail-in rebate. Sometimes, these are product-oriented. Other times, a minimum expense threshold is defined, after which the customer is entitled to a rebate. ASRock is now adding a rebate solely on the condition that a verified purchaser of one of their motherboards on Newegg comes back to the site to put up a review. A detail that makes or breaks this action: the customers are in no way encouraged to post a positive review. In no way a positive or negative review affects a customer's eligibility. Only whether or not you made a verified purchase, and came back to leave feedback. Whether that is a 1-star rating or a 5-star one doesn't affect your eligibility. I for one think that this is a sound business practice, and that more companies should be doing this, as a way to demonstrate confidence on their products, and attract customer interaction. But don't take my opinion; just give us our own. What do you think of this strategy?
Source:
Reddit
Mail-in-rebates are something of a given in US stores, and companies can choose what kind of conditions must be met towards a customer being eligible for a mail-in rebate. Sometimes, these are product-oriented. Other times, a minimum expense threshold is defined, after which the customer is entitled to a rebate. ASRock is now adding a rebate solely on the condition that a verified purchaser of one of their motherboards on Newegg comes back to the site to put up a review. A detail that makes or breaks this action: the customers are in no way encouraged to post a positive review. In no way a positive or negative review affects a customer's eligibility. Only whether or not you made a verified purchase, and came back to leave feedback. Whether that is a 1-star rating or a 5-star one doesn't affect your eligibility. I for one think that this is a sound business practice, and that more companies should be doing this, as a way to demonstrate confidence on their products, and attract customer interaction. But don't take my opinion; just give us our own. What do you think of this strategy?
36 Comments on ASRock Giving Rebate Rewards for Newegg Customers Who Leave Verified Reviews
I can finally purchase the components for an AM4 build: YAY!!!!!
For example:
"I wish I could give the product 0 stars. Because that's what I feel it deserves. But since I can't post, and/or get paid for, this review without giving it at least 1 star...1 star it is!"
"I was going to give the product 4 stars. But given the fact that they're paying me for my review, that's enough incentive to give it an additional star. 5 stars!"
It skews reviews towards being more negative than they might otherwise be.
For example:
"I was going to give the product 5 stars. But since I get paid regardless...1 star!"
"I find the idea of paid reviews so unfair that I would never give any product from a company who does that any more than the 1 star required. Even if it truly deserves 5 stars. 1 star!"
Bottom line: It skews reviews by giving monetary incentive for a review. When this should NEVER be ANY part of the reason for giving a review. Whether good or bad. It promotes dishonesty and corruption. You should only give a review that is honest and voluntary. With the ONLY intent of helping fellow consumers make informed purchases. Not to help yourself or the manufacturer.
You shouldn't need to post a second review on a newegg item, just edit the original.