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Sega Purchases Angry Birds Game Developer for $776 Million

Today Japan's Sega Sammy Holdings Incorporated declared its intention to fully acquire Finnish development studio Rovio Entertainment Oyj in a buyout valued at a cool $776 million. The Helsinki-based developer, responsible for creating the Angry Birds video game franchise, has agreed to Sega Sammy's terms - and Rovio share values have climbed as a result of this announcement. The deal is expected to be finalized in the late summer or early autumn of this year, and signals an ambition on Sega's part to gain prominence in the mobile gaming world. Rovio had previously turned down a proposed takeover by Playtika - an Israeli company specializing in digital entertainment - for $735 million, late last month.

Angry Birds was the first mobile game to be downloaded one billion times, according to figures released by Rovio, so Sega has acquired a solid intellectual property that has also expanded into the movie world (two animated features) and endless merchandising avenues (toys, clothing and other accessories). Commenting on the buyout, Haruki Satomi, President and Group CEO, Representative Director of Sega Sammy Holdings Inc. said: "Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega's long-term goal to accelerate its expansion in this field."

Rovio Entertainment Acquires Futuremark Games Studio

Rovio Entertainment, creator of the global phenomenon Angry Birds, announced today the acquisition of Futuremark Games Studio, the gaming arm of benchmarking software developer Futuremark.

"They are an incredibly talented and experienced team, and we are thrilled to have them on board," said Mikael Hed, Rovio Entertainment's CEO. "Rovio's success is founded on the excellence of our team, and Futuremark Games Studio is going to be a superb addition."

"I am proud to see the potential of our talented games team recognized by Rovio," said Jukka Mäkinen, Futuremark CEO. "Futuremark will now focus on supporting gamers and industry with 3DMark, our professional grade benchmark which, in a new version to be released later this year, will allow unified gaming performance comparison across operating systems and form factors for the first time."
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Jul 16th, 2024 13:36 EDT change timezone

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