ASRock is known for innovations in the motherboard industry that are borderline-wacky and defy the norm. For example, the socket AM2 motherboard based on the six year old NVIDIA nForce 3 chipset that supports Phenom II series (read here), or a socket 939 motherboard based on the more recent AMD 780G chipset (originally meant for AM2+/AM3 platforms) called the 939A785GMH-128M, or the numerous examples of older Intel 900 series chipsets supporting Core 2 processors. Perhaps this is ASRock's way of clearing new old-stock chipsets from manufacturers, by giving them a lease of life. The latest such creation is the M3A UCC.

This socket AM3 motherboard supports all AM3 processors including six-core ones, and DDR3 memory at speeds of up to 1800 MHz, is based on the AMD 480X, one of AMD's first discrete graphics chipsets after it took over ATI. The 480X was meant to be a value discrete graphics chipset with dual x8 lane CrossFire support. It is paired with the SB600 southbridge that gives out four SATA 3 Gb/s ports. Expansion slots include PCI-Express 1.1 x16, two PCI-E x1, and three PCI. Six channel audio, Gigabit Ethernet, USB 2.0, serial and parallel ports, make the rest of it. The UCC chip lets you unlock disabled cores on X3 and Phenom II X2 processors. The idea behind this product could be to deliver an inexpensive motherboard that just works. This further validates the point that any AMD chipset since nForce 3 can support any AMD desktop processor with IMC made till date, if motherboard vendors fine-tune their business interests to think more like ASRock.

Closely trailing last week's news of ASRock designing the P55 Extreme4 motherboard that has two sets of 2-port USB 3.0 and SATA 6 Gb/s controllers, comes that of the 890FX-Deluxe4 and 890GX-Extreme4. As the names suggest, these motherboards will be based on the AMD 890FX and AMD 890GX chipsets, respectively, supporting socket AM3 processors. Unlike its P55-based counterpart, these boards feature two 2-port USB 3.0 controllers of which one gives out USB 3.0 front-panel header instead of two additional rear panel ports, and since the AMD SB850 southbridge already has a 6-port SATA 6 Gb/s RAID controller, there is only one additional 2-port SATA 6 Gb/s controller, upping the total number of 6 Gb/s ports to eight.

This apart, the 890FX-Deluxe4 and 890GX-Deluxe4 bear some resemblance to the 890FX-Deluxe3 and 890GX-Extreme3, respectively, in terms of board layout. The boards feature a 10-phase CPU VRM design, support ASRock Turbo UCC (gives Turbo boost to more than 3 cores on Phenom II X6), ASRock UCC (unlocks disabled cores on some X3, X2 processors), and memory ratio supported up to DDR3-1866 MHz by overclocking. The boards also support 3-way and 2-way ATI CrossFireX, and connectivity which includes 8+2 channel HD audio, gigabit Ethernet, and Firewire. Expect the new Extreme4 motherboards to reach stores in the coming few weeks.

ASRock is ready with its premium motherboard based on the AMD 870 + SB850 chipset, the ASRock 870 Extreme3. Either the company seems to have jumped the specifications of the 870 by adding external PCI-Express lane switching that gives it proper CrossFire capability, or that the 870 will indeed support 2-way CrossFire with its lone PCI-Express 2.0 x16 link split into two x8 links between the two cards, leaving no room for a "890X" chipset. The 870 Extreme3 supports socket AM3 processors with a 4+1 phase VRM that can take 140W TDP processors. It will support upcoming Phenom II X6 and Phenom II X4 T series processors. It integrates ASRock's proprietary UCC chip that unlocks disabled cores on certain processors.

The board is advertised to support DDR3-1800 MHz memory by overclocking. Expansion slots include two each of PCI-Express 2.0 x16 (electrical x8, when both are populated), PCI-E x1, and PCI. The SB850 southbridge gives out five internal SATA 6 Gb/s ports, with one eSATA. Other connectivity features include 8 channel HD audio, a 2-port USB 3.0 controller, a number of USB 2.0 ports, FireWire, and gigabit Ethernet. Diagnostic LED display and onboard power and reset switches make for the rest of it. The ASRock 870 Extreme3 will retail a little later this month.

Do you desire for a free CPU upgrade? Of course, you do! ASRock Inc. today launched the UCC [Unlock CPU Core] Series motherboard that delivers added core processing power by enabling the ASRock exclusive UCC function of the AMD CPUs. Unprecedentedly integrated with ASRock exclusive UCC Chip, ASRock UCC function is well-designed to provide extra performance boost on ASRock UCC Series motherboards. In conjunction with AMD's 8XX Series chipsets, ASRock 890GX Extreme3 motherboard, the first UCC series motherboard, comes with unique UCC feature and supports both advanced rendering from HD 4290, DX10.1 graphics technology and ATI Quad CrossFireX, 3-Way CrossFireX technologies.

Equipped with an exclusive ASRock UCC Chip, ASRock 890GX Extreme3 is able to support the excellent UCC function. ASRock UCC feature allows users to enjoy an instant performance boost by simply tuning on the UCC switch on BIOS. ASRock 890GX Extreme3 is the ASRock True 333 series motherboards. The board offers the latest SATA3 6.0Gb/s and USB 3.0 5.0Gb/s technologies from the industry-leading NEC support. The real I/O includes 1 x external SATA3 connector through the Bundled eSATA3 Bracket and 2 x USB 3.0 ports for 10X faster data transfer speed. For memory part, it supports 4 X DDR3 1800(OC), Hyper Transport Bus 5200 MT/s, ATI Quad CrossFireX and 3-Way CrossFireX. For audio aspect, it features 7.1 CH, VIA 2020 audio codec with Premium Blu-ray audio support. Combined with advanced rendering from AMD Radeon HD 4290, DX10.1 graphics, ASRock 890GX Extreme3 offers the spectacular visual output (output options include: D-Sub, DVI-D, HDMI) as well.

AMD ACC is a feature of the company's 7-Series chipsets which uses a debugging backchannel going from the Southbridge to the processor to change certain CPU aspects, one of them being the "disable cores" feature on modern AMD CPUs. This allows you to play the AMD Casino, go get a cheap triple core, unlock its fourth core and hope it works (it usually does).

Another cell phone this time by Samsung electronics named SCH-B750 has been released in Korea market, which supports UCC making without camcorder or editing equipment.
The UCC phone features enhanced video recording up to CIP(352x288) resolutions however its bigest advantage is its Video Studio program with which users insert title, narration and background music.