European buyers are facing a baseline MSRP of €1109 for the upcoming GeForce RTX 4080 SUPER graphics card family, thanks to extra sales taxes affecting purchases in the region's various countries. North American customers are set to "enjoy" a more reasonable entry point of $999 come January 31, including various custom options from NVIDIA's board partners—ZOTAC lead the charge with their non-overclocked offerings matching Team Green's Founders Edition MSRP. A small selection of brave retailers have already delivered GeForce RTX 4080 SUPER graphics cards to customers, while others have simply gone live with their asking prices.

Germany's Notebooksbilliger (translation: cheaper laptops) online store has produced product pages for all sorts of custom GeForce RTX 4080 SUPER cards—prices start off at NVIDIA's €1109 baseline, and ramp up to a maximum of €1379 for the fanciest option (ASUS ROG STRIX RTX 4080 SUPER OC). A VideoCardz report focuses mostly on the cheapest products listed by Notebooksbilliger.de. Five non-overclocked custom designs sits at the bottom of the webshop's RTX 4080 SUPER pricing pile: ASUS TUF GAMING, GIGABYTE SUPER WINDFORCE, SUPER WINDFORCE V2, Inno3D X3 and ZOTAC's Trinity Black Edition. At the time of writing, Notebooksbilliger's customers cannot pre-order any of the listed GeForce RTX 4080 SUPER cards—the full checkout process could be unlocked early next week, a few days ahead of the official January 31 launch day.

RTX Video HDR—first announced at CES—is now available for download through the January Studio Driver. It uses AI to transform standard dynamic range video playing in internet browsers into stunning high dynamic range (HDR) on HDR10 displays. PC game modders now have a powerful new set of tools to use with the release of the NVIDIA RTX Remix open beta. It features full ray tracing, NVIDIA DLSS, NVIDIA Reflex, modern physically based rendering assets and generative AI texture tools so modders can remaster games more efficiently than ever. Pick up the new GeForce RTX 4070 Ti SUPER available from custom board partners in stock-clocked and factory-overclocked configurations to enhance creating, gaming and AI tasks.

Part of the RTX 40 SUPER Series announced at CES, it's equipped with more CUDA cores than the RTX 4070, a frame buffer increased to 16 GB, and a 256-bit bus—perfect for video editing and rendering large 3D scenes. It runs up to 1.6x faster than the RTX 3070 Ti and 2.5x faster with DLSS 3 in the most graphics-intensive games. And this week's featured In the NVIDIA Studio technical artist Vishal Ranga shares his vivid 3D scene Disowned—powered by NVIDIA RTX and Unreal Engine with DLSS.

ASRock showcased customized Radeon RX 7600 XT 16 GB GPU offerings at CES 2024—only a couple days after AMD's official unveiling of its expanded lower mid-range RDNA 3 line. ASRock was among a select few Team Red board partners with finalized units (based on Navi 33 XT) on display—it seems that the Taiwanese manufacturer is preparing for a retail launch of its Radeon RX 7600 XT Steel Legend 16 GB OC and Challenger 16 GB OC graphics card models. ASRock's website has been updated with product pages for the latest Radeon RX 7000-series entries, but press material for an imminent product launch has not been published (at the time of writing).

ASRock's mid-tier triple-fan Steel Legend and entry-level dual-fan Challenger designs are a familiar sight across the company's Radeon RX 7000 and 6000 product lines—last September, customized Radeon RX 7800 XT and Radeon RX 7700 XT models were unveiled as sporting these shrouds, along with higher-end Phantom Gaming OC options. A slightly overclocked Radeon RX 7600 XT GPU is not expected to be a heat producing monster, so expensive cooling solutions are not a necessity for a cost-conscious audience—likely targeting a decent level of 1080p gaming performance. The ASRock Radeon RX 7600 XT Challenger 16 GB OC model is expected to launch at an MSRP of $329 (AMD's official guide SEP), while the fancier Steel Legend OC is believed to be only marginally more expensive.

AMD unveiled its Golden Rabbit Edition (GRE) Radeon RX 7900 GPU last summer—this Navi 31 XL-based card was first launched in China, with only a handful of customized options and a reference model (produced by XFX) available at the starting line. It later emerged that Team Red's special SKU (celebrating the Year of the Rabbit) would be heading West; by Autumn-time, system integrators in Europe started to sell full PC systems outfitted with Radeon RX 7900 GRE graphics cards. By late 2023, a small smattering of board partner versions hit the European market in proper retail form—you no longer had to shell out €1500+ for a pre-built system in order to gain access to an exclusive model. Team Red's almost parallel launch of its Radeon RX 7800 XT GPU has overshadowed the slightly more powerful RDNA 3 model's limited release.

VideoCardz has received tips about price cuts affecting certain Radeon RX 7900 GRE models, and a new retail entry for an ASRock custom design. AMD has started to adjust its pricing at the higher mid-tier and flagship GPU level, in reaction to NVIDIA rolling out GeForce RTX 40 SUPER cards this month. This initiative has affected the Radeon RX 7900 GRE as well, despite its very restricted availability in Western markets. The article points to an example of the reference design with its price falling by ~€60 (over a two month period)—Italy's PSK Mega Store's offer currently sits at €542.66. The lowest price in Spanish and German markets appears to be €579—CoolMod Espagna has Sapphire's Pulse Radeon RX 7900 GRE Gaming OC 16 GB card listed at €579.95; it also qualifies for the AVATAR: Frontiers of Pandora promotion. Mindfactory DE lists a mysterious ASRock Radeon RX 7900 GRE Challenger 16 GB OC Edition model (SKU 90-GA52ZZ-00UANF), ready to purchase and ship out immediately at €579. Photos of this twin-fan custom model can be viewed at Skinflint UK.

Chinese board partner Maxsun introduced its flagship—Mega Gamer GPU (MGG)—GeForce RTX 40-series lineup earlier this year, debuting with an RTX 4070 Ti card, and then an RTX 4080 MGG OC 16G model. The rather unique looking cooling solution attracted some attention at the time—a traditional set of three 100 mm fans was augmented with two additional 40 mm "Air Burst" units in a flanking position, acting as exhausts as for the finstack. Earlier today Maxsun revealed the range topping RTX 4090 MGG OC 24G model via a video uploaded to their Weibo channel.

The new headliner looks to be fitted with the same shroud design as seen on the already released RTX 4080 MGG OC 16G model, which includes a somewhat gimmicky magnetically detachable large top-facing RGB LED panel, dubbed "MGG LED Ambient Kit." Thankfully Maxsun has put the work into creating a robust cooling solution, with a vapor chamber capable of meting out 7000 mm² of heat dissipation. Their GeForce RTX 4090 MGG OC 24G model's TDP has been rated at 450 W TDP, with a factory overclock providing a 2580 MHz boost clock. As reported by VideoCardz, Maxsun seems to be sticking to a Chinese market launch for the moment—the company's international AliExpress store has not been updated with a listing for the range topping Mega Gamer GPU.

NVIDIA add-in card (AIC) partners are reported to be taking a nonchalant approach to producing new custom designs for NVIDIA's upcoming launch (July 18) of the GeForce RTX 4060 Ti 16 GB graphics card. The RTX 4060 Ti 8 GB variant arrived back in late May to yet another lukewarm reception for the Ada Lovelace generation—Team Green's board partners are likely anticipating that the 16 GB model's MSRP of $499 is not going to generate enough interest or buzz within the PC gaming hardware community.

MSI could be going against the grain with the introduction of a new custom design for the GeForce RTX 4060 Ti 16 GB GPU—in the form of its GAMING X Slim White model—as discovered by hongxing2020. This appears to be a white alternative to the company's GAMING TRIO X cooling solution—with a (slightly) slender redesign and RGB lighting strips placed in different positions, although the pale aesthetic does not extend to the PCB and heatsink fins. MSI's fancy GAMING X liveries usually add some extra expense to base prices (+$60 for the RTX 4060 Ti 8 GB Gaming X Trio), so this new white model could be sold for more than $559.

AMD has today released another statement to the press, following on from controversy surrounding faulty Ryzen 7000X3D series processors - unlucky users are reporting hardware burnouts resulting from voltage-assisted overclocking. TPU has provided coverage of this matter this week, and made light of AMD's first statement yesterday. AMD ensures customers that it has fully informed ODM partners (motherboard manufacturers) about up-to-date and correct voltages for the Ryzen processor family - yet user feedback (via online hardware discussions) suggests that standard Ryzen 7000 models are also being affected by the burnout issue - this side topic has not been addressed by AMD (at the time of writing). This second statement repeats the previous one's recommendation that affected users should absolutely make contact with AMD Support personnel:

AMD Statement"We have root caused the issue and have already distributed a new AGESA that puts measures in place on certain power rails on AM5 motherboards to prevent the CPU from operating beyond its specification limits, including a cap on SOC voltage at 1.3 V. None of these changes affect the ability of our Ryzen 7000 Series processors to overclock memory using EXPO or XMP kits or boost performance using PBO technology. We expect all of our ODM partners to release new BIOS for their AM5 boards over the next few days. We recommend all users to check their motherboard manufacturers website and update their BIOS to ensure their system has the most up to date software for their processor.

Anyone whose CPU may have been impacted by this issue should contact AMD customer support. Our customer service team is aware of the situation and prioritizing these cases."

Gunnir unveiled its top-end Intel Alchemist card closer to the start of this year - and this week the Chinese company has started selling a white edition of the Arc A770 Photon 16G OC graphics card. It has been reported that this is a world first - no other Alchemist card on the market features a custom cooler finished in white. Gunnir's standard Photon OC model - fitted with a dark gray-ish triple-fan design - has been available for a few months, and a snazzy blue Flux OC model also exists but is restricted to 8 GB VRAM.

Regardless of color choices, Gunnir's range topping Photon OC cards feature the best mainstream graphics hardware that Team Blue has to offer - namely an Alchemist SKU as seen in the (reference design) Arc A770 Limited Edition 16 GB model. Intel's board partners are having a tough time shifting their Arc lineup of graphics cards - discerning customers are wary of relatively immature architectures - and Gunnir has chosen to introduce a seasonal price cut across the Alchemist range. The promotion offers Chinese customers (via Gunnir's JD.com store) discounts on A380 (max. 33%), and A770 (max. 13%) GPUs.