The Xbox gaming handheld is reportedly in the early stages of development at Microsoft, but in the meantime, the PC giant is apparently working on unifying its gaming experience across the various platforms where its games are available. According to a Windows Central report, Microsoft is working on something called Project Rainway, which is "a set of in-game APIs and user interface features," that will take shape as a cross-platform Xbox user interface. This news comes after Microsoft's recent "This is an Xbox" ad campaign and some pretty notable changes to its Xbox Game Bar to make that more compatible with gaming handhelds. How this new API and UI will take shape is yet to be seen, but it will likely further blur the line between gaming consoles and PCs—something that the Valve Steam Deck has also done in the years since its launch.

This seems to align with Microsoft's current strategy around gaming, which has seen Microsoft Gaming head, Phil Spencer, confirm that the company is both working on its own gaming handheld and that, in the meantime, it is focussed on making the Xbox gaming experience as seamless and enjoyable as possible on current gaming hardware. Xbox is also seemingly moving away from console exclusives as a concept, as we reported earlier this month, and, according to Windows Central's sources at least, this is partly because Microsoft has noticed no measurable impact on Xbox performance as a result of moving Xbox exclusives over to other consoles.

It looks like the end of the console-exclusive era is marching ever forward. On the one hand, more game studios are embracing simultaneous launch strategies, as was recently emphasized by both Square Enix and Ubisoft adopting multi-platform simultaneous launches for Fantasian Neo Dimension and Assassin's Creed Shadows, respectively. The latest game to join this trend is Outer Worlds 2, which will launch on all platforms—Xbox Series S|X, Windows, PlayStation 5, and even Game Pass—simultaneously in late 2025. The surprising bit about the multi-platform launch of The Outer Worlds 2 is that Microsoft purchased Obsidian Entertainment, the studio behind The Outer Worlds, leading many to believe that future games in the franchise would be Xbox/Windows-first. While the original Outer Worlds was released after Microsoft bought Obsidian, the launch contract predates the acquisition, so it also had a simultaneous launch, regardless of Microsoft's ownership.

In addition to the swathe of new games embracing multiple simultaneous platform launches, Jez Cordon, executive editor at Windows Central and well-regarded source for gaming rumors, recently also sparked rumors with a post on X suggesting that no future games developed by Microsoft or its subsidiary studios will be permanent console exclusives. In a reply to a comment criticizing Microsoft for seemingly keeping some games on Xbox and others not, Cordon said "They don't. They're all coming to PlayStation over time."