The Pokémon Trading Card Game Pocket is billed as a "casual," accessible way for people to enjoy the fun of the Pokémon Trading Card Game, regardless of where they are in the world. That said, it looks like players will also have to endure the added fun of the financial burden of the real-world Pokémon TCG if they want to be able to play the game in any serious fashion. According to one gamer's analysis posted on Reddit, however, the amount of time you'd need to invest into Pokémon Trading Card Game Pocket is anything but casual, clocking in at over two years of daily gameplay to unlock your first whole set.

The method used in the analysis was based on the likelihood of obtaining a new card needed to complete a card set in one of the two daily card draws available to non-premium players. Without optimizing gameplay using features, like the Points Shop or the Wonder Pick, both of which greatly increase the odds of drawing specific cards, players would need to play consecutively for 1843 days, opening a total of 3,687. Paying for a premium pass enables opening three packs a day, however, reducing that number to 1,229 days and resulting in a total bill of $404 for that period. It's only by making full use of the Wonder Pick and Points Shop that the total play time comes down to a little under two years, at a total of 655 days (around 1,310 packs). Upgrading to the premium pass reduces this, but will run up a total of $180 but reduce the amount of time significantly.

DIGIERA introduces the external SSD, a cutting-edge storage solution designed to meet the increasing needs of iPhone 15 Pro and iPhone 16 Pro users. With mobile content creation and data management evolving rapidly, this SSD delivers the perfect balance of speed, portability, and durability, making it ideal for high-resolution video capture, fast data transfers, and other demanding tasks.

Advanced Performance and Speed
At the heart of the DIGIERA external SSD lies its USB 3.2 Gen2x2 technology, delivering blazing-fast data transfer rates with read speeds of up to 2000 MB/s and write speeds of 1800 MB/s. This makes it six times faster than traditional external hard drives, ensuring users can seamlessly store and transfer 4K ProRes videos, high-resolution images, and large project files directly from their iPhone 15 Pro or iPhone 16 Pro.

Patriot, a leading provider of storage solutions, unveils its latest innovation, the iLuxe for Apple series, centered around advanced flash memory technology. The first product in this lineup, the iLuxe Cube smart backup solution, seamlessly integrates charging and backup functions, offering users a convenient and secure way to manage their photos and videos. With no subscription fees required, iLuxe Cube provides a cost-effective alternative for long-term data storage, helping users avoid hefty monthly cloud storage fees.

The iLuxe Cube smart backup solution features advanced smart backup technology that stores only new, unbacked-up content, ensuring efficient use of storage space. It preserves the original date, time, location tags, and file formats from the time of capture, allowing for accurate and complete restoration. The device supports multiple users, with each member having their own dedicated iPhone ID folder for individual backups, eliminating the risk of data overlap and ensuring data integrity. Its intuitive and efficient design makes the iLuxe Cube an ideal solution for seamless device backups.

At the opening event of the Unreal Fest in Seattle, Tim Sweeney, CEO of Epic Games, addressed the recent commercial failures of ambitious, citing a "generational change" in the gaming landscape as part of the reason for their failures. Epic Games seemingly wants to address this shift in gamer priorities by relying more on in-game social features, although there was also a strong emphasis on getting indie game developers to sign on to use the Unreal Engine and the Epic Games Store.

In the same presentation, Epic Games announced a new collaboration between the Epic Games Store and Unreal Engine that should make it easier and more affordable for small development teams to market and publish their games to Epic Games and other storefronts. The new launch program, called Launch Everywhere with Epic, reduces Epic's revenue cut for any games developed with Unreal Engine and published on the Epic Games Store before or at the same time as any other platforms. Epic also announced new "indie spaces" for indie developers to share knowledge and make industry connections.

Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro 2 will introduce the world's first end-to-end hearing health experience, delivering active Hearing Protection, a scientifically validated Hearing Test, and a clinical-grade Hearing Aid feature.

AirPods 4 and AirPods Max will be available to pre-order starting today, with availability in stores beginning Friday, September 20. New hearing health features will be available this fall for AirPods Pro 2 users in more than 100 countries and regions.

Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalize their images, and spatial photo and video capture allows users to relive life's precious memories with remarkable depth on Apple Vision Pro. The new A18 chip delivers a huge leap in performance and efficiency, enabling demanding AAA games, as well as a big boost in battery life.

iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more—all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 FPS video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life—with iPhone 16 Pro Max offering the best battery life on iPhone ever.

iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Primate Labs, the developer behind the popular Geekbench benchmarking suite, has launched Geekbench AI—a comprehensive benchmark tool designed to measure the artificial intelligence capabilities of various devices. Geekbench AI, previously known as Geekbench ML during its preview phase, has now reached version 1.0. The benchmark is available on multiple operating systems, including Windows, Linux, macOS, Android, and iOS, making it accessible to many users and developers. One of Geekbench AI's key features is its multifaceted approach to scoring. The benchmark utilizes three distinct precision levels: single-precision, half-precision, and quantized data. This evaluation aims to provide a more accurate representation of AI performance across different hardware designs.

In addition to speed, Geekbench AI places a strong emphasis on accuracy. The benchmark assesses how closely each test's output matches the expected results, offering insights into the trade-offs between performance and precision. The release of Geekbench AI 1.0 brings support for new frameworks, including OpenVINO, ONNX, and Qualcomm QNN, expanding its compatibility across various platforms. Primate Labs has also implemented measures to ensure fair comparisons, such as enforcing minimum runtime durations for each workload. The company noted that Samsung and NVIDIA are already utilizing the software to measure their chip performance in-house, showing that adoption is already strong. While the benchmark provides valuable insights, real-world AI applications are still limited, and reliance on a few benchmarks may paint a partial picture. Nevertheless, Geekbench AI represents a significant step forward in standardizing AI performance measurement, potentially influencing future consumer choices in the AI-driven tech market. Results from the benchmark runs can be seen here.

EasySMX, a leading manufacturer of gaming peripherals, is excited to announce the launch of the new EasySMX X05 Gaming Controller. Designed with cutting-edge technology and gamer-centric features, the X05 is set to redefine the gaming experience with its affordability and functionality.

EasySMX CEO, Stephen, shared his thoughts on the launch: "At EasySMX, we are committed to providing gamers with innovative and affordable gaming solutions. The X05 controller embodies this commitment by combining advanced technology with user-friendly features, all at an accessible price point. We believe that gaming should be an enjoyable and inclusive experience for everyone, and the X05 is a testament to our dedication to this vision."

OWC brought a host of creator storage solutions to Computex 2024. The company's claim to fame over the past decades has been that their gear is compatible with Macs and iOS devices, although, the current generation is pretty standardized for Macs and Windows PCs. We begin our tour with docking stations—the stuff OWC is good at. The OWC Thunderbolt Go Dock supports the new Thunderbolt Share standard announced by Intel barely a month ago. It plugs into two PCs (or Macs) that support Thunderbolt Share, and enables a fast 40 Gbps network connection between the two, letting you quickly move files and other resources. The dock also allows you to share its various ports, I/O, and card readers among the two connected machines. These connections include two downstream Thunderbolt 40 Gbps, an HDMI display output, a gigabit Ethernet, two 10 Gbps USB 3.2 Gen 2 type-A, a 10 Gbps USB 3.2 Gen 2 type-C, a USB 2.0, HD audio with 4-pole headset jack, and an SD card reader. The dock has its own internal power supply that drives all its functions.

Next up, is the Express 1M2, a very slick designed USB4-based portable SSD. Internally, the enclosure has an M.2-2280 slot with PCI-Express 3.0 x4 connection, and tested bandwidth as high as 3151 MB/s. A bridge chip connects the M.2 slot to the 40 Gbps USB4 host interface. The actual compartment of the aluminium enclosure with the drive is very slim, much of the body doubles up as a heatsink for the M.2 SSD, there's even some thermal pad and contact points located strategically to make contact with the SSD controller and NAND flash chips. The enclosure supports drives of up to 8 TB in capacity. The range starts from $249 for the 1 TB model.

JMicron Technology Corporation, in collaboration with Vinpower, Inc., have developed the first of its kind Enhanced 10Gbps Portable SSD (PSSD), using the collaboratively developed iVP817 IC Chip, that's compatible with Apple iOS devices supporting the iPhone iAP2. The PSSD offers super-fast Read/Write (R/W) data transfer speeds and is the first of its kind to provide Secure, High Powered, High-Speed backup and storage across all computing platforms, which includes the Apple iOS platform, as well as Android, PC, MacBook, Chromebook and more. While the R/W transfer speeds for USB flash storage devices compatible with smartphones and tablets typically range from 20 MB/sec to 80 MB/sec, the enhanced PSSD achieved verifiable R/W transfer speeds at more than 800 MB/sec with an iPhone 15Pro and 15Pro Max. That means, when using the enhanced PSSD with Vinpower's iAP2 based App, one could backup a 10 GB video, from an iPhone 15Pro or 15Pro Max, in around 12 seconds. On top of that, the PSSD will accommodate a range of NVMe SSD with varying form factor lengths and capacities up to and exceeding 8 TB of secure storage.

JMicron is a leading IC design company specialized in high-speed data and signal interfaces bridge controllers including NVMe to USB bridges, while Vinpower is a leader in designing IC chip firmware, circuit design, and manufacturing Apple iOS backup and storage devices and related Apps. The two companies recognized the enormous untapped market potential for a new solution that can perform smooth, fast, and secure data transfer and backup for portable mobile devices, especially for the Apple iOS platform, such as iPhones and iPads.

Gaudio Lab, a leading company in AI audio technology, is proud to announce the launch of 'Just Voice Recorder', a cutting-edge mobile recording application powered by AI noise cancellation technology. Just Voice Recorder sets a new standard in recording applications with its innovative AI noise reduction technology. By utilizing an on-device AI approach, the app ensures that recordings are securely stored within the device, eliminating the need for external transmission to cloud servers and addressing security concerns for sensitive recordings. With an intuitive interface similar to high-end physical recorders, users can enjoy hassle-free and secure recording while minimizing data leakage risks. Currently available for iOS, an Android version is in development.

Leveraging Gaudio Lab's world-renowned AI sound source separation technology (GSEP) and Loudness Management (LM1) technology, Just Voice Recorder excels in isolating and enhancing human voices within recordings, delivering crystal-clear content. Its loudness management feature maintains a balanced volume level throughout, providing users with comfortable, fatigue-free playback. Just Voice Recorder, featuring AI-powered noise elimination in real-time, received the prestigious CES Innovation Award and was a finalist at the SXSW Innovation Awards 2024.

To bring cutting-edge artificial intelligence capabilities to its flagship product, Apple is said to be finalizing a deal with OpenAI to integrate the ChatGPT technology into the upcoming iOS 18 for iPhones. According to Bloomberg, multiple sources report that after months of negotiations, the two tech giants are putting the finishing touches on a partnership that would be an important moment for consumer AI. However, OpenAI may not be Apple's only AI ally. The company has also reportedly been in talks with Google over licensing the Gemini chatbot, though no known agreement has been reached yet. The rare team-up between the fiercely competitive firms underscores the intense focus on AI integration across the industry.

Apple's strategic moves are a clear indication of its recognition of the transformative potential of advanced AI capabilities for the iPhone experience. The integration of OpenAI's language model could empower Siri to understand and respond to complex voice queries with deep contextual awareness. This could revolutionize the way Apple's customers interact with devices, offering hope for a more intuitive and advanced iPhone experience. Potential Gemini integration opens up another realm of possibilities around Google's image and multimodal AI capabilities. Future iPhones may be able to analyze and describe visual scenes, annotate images, generate custom imagery from natural language prompts, and even synthesize audio using AI vocals - all within a conversational interface. As the AI arms race intensifies, Apple wants to position itself at the forefront through these partnerships.

Razer, the leading global lifestyle brand for gamers, today unveils the Razer Kishi Ultra, a groundbreaking addition to the world of mobile gaming. The Kishi Ultra, a USB C gaming controller compatible with Android, iPhone 15 series, and iPad Mini, marks a paradigm shift in mobile gaming by offering gamers console grade control with immersive haptics. Designed with meticulous attention to detail, the Kishi Ultra is a full-size console-class controller featuring high quality ergonomics, haptics, and Razer Chroma RGB to deliver a true console gaming experience without compromise.

"With the Razer Kishi Ultra, we're not just elevating mobile gaming; we're transforming it," says Nick Bourne, Head of Razer's Mobile, Console & Streaming Division. "We've taken the essence of console gaming and distilled it into a form factor that works with more devices than ever before, ensuring that the ultimate gaming experience is always within reach."

According to ChinaScope, an effort is currently underway to strengthen Huawei's HarmonyOS platform's presence. The local government of Shenzhen has unveiled an ambitious program aimed at supercharging the development of native applications for the operating system. The "Shenzhen Action Plan for Supporting the Development of Native HarmonyOS Open Source Applications in 2024" outlines several key goals to foster a more robust and competitive ecosystem around HarmonyOS. One primary objective is for Shenzhen-based HarmonyOS apps to account for over 10% of China's total by the end of 2024. To facilitate this, the city plans to establish at least two specialized industrial parks dedicated to HarmonyOS software development across various application domains.

Furthermore, the initiative calls for over 1,000 software companies in Shenzhen to obtain HarmonyOS development talent qualifications, underscoring the city's commitment to cultivating a skilled workforce for the platform. Perhaps most impressively, the action plan encourages eligible companies to ramp up their outsourcing services for HarmonyOS app development, with a lofty target of reaching 500,000 HarmonyOS developers. This would represent a significant influx of developer talent focused on the platform if achieved. The Shenzhen government's push aligns with China's broader strategy to reduce reliance on foreign technologies and promote the adoption of domestic alternatives like HarmonyOS. While initially launched by Huawei as a workaround for U.S. sanctions, HarmonyOS has since expanded to power many devices, including smartphones, tablets, smartwatches, and TVs.

In the world where the largest companies are riding the AI train, the biggest of them all—Apple—seemed to stay quiet for a while. Even with many companies announcing their systems/models, Apple has stayed relatively silent about the use of LLMs in their products. However, according to Bloomberg, Apple is not pushing out an AI model of its own; rather, it will license Google's leading Gemini models for its iPhone smartphones. Gemini is Google's leading AI model with three variants: Gemini Nano 1/2, Gemini Pro, and Gemini Ultra. The Gemini Nano 1 and Nano 2 are designed to run locally on hardware like smartphones. At the same time, Gemini Pro and Ultra are inferenced from Google's servers onto a local device using API and the internet.

Apple could use a local Gemini Nano for basic tasks while also utilizing Geminin Pro or Ultra for more complex tasks, where a router sends user input to the available model. That way, users could use AI capabilities both online and offline. Since Apple is readying a suite of changes for iOS version 18, backed by Neural Engine inside A-series Bionic chips, the LLM game of Apple's iPhones might get a significant upgrade with the Google partnership. While we still don't know the size of the deal, it surely is a massive deal for Google to tap into millions of devices Apple ships every year and for Apple to give its users a more optimized experience.

Apple has just been hit with a massive €500 million fine by the European Union over a complaint filed by Spotify over anti-competitive practices. The crux of the complaint is that while Spotify subscriptions purchased on its website are competitive to those of Apple Music, subscriptions purchased on Apple devices via the App Store incur a 30% commission to Apple, which would result in Spotify having to increase its subscription prices, making Spotify lose competitiveness to Apple Music, which comes pre-installed on iOS devices, is deeply integrated with the operating system, and costs less. The Spotify complaint was filed with the European Commission way back in 2019, with the ruling coming out just now. Apple is already facing the EU's heat over barriers to App Store alternatives in the Epic Games case. The company is implementing several platform-level changes with the upcoming iOS 17.4 update scheduled for March 2024, as well as changes to its terms of service. Hopefully Spotify gets its due.

Apple's Vision Pro mixed reality headset is due to launch on February 2—many rival companies in the AR/VR market space will be taking notes once the slickly designed device (with a $3499 starting price) reaches customers. The Wall Street Journal claims that the executive team at Meta is hopeful that Apple's headset carves out a larger space within a niche segment. The latter's "more experimental" products sometimes have surprising reach, although it may take a second (i.e cheaper) iteration of the Vision Pro to reach a mainstream audience. Meta is reported to have invested around $50 billion into its Quest hardware and software development push—industry experts reckon that this product line generates only ~1% of the social media giant's total revenue.

Insider sources suggest that CEO Mark Zuckerberg and his leadership team are keen to see their big money "gamble" finally pay off—Apple's next release could boost global interest in mixed reality headsets. The Wall Street Journal states that Meta staffers "see the Quest and its software ecosystem emerging as a primary alternative to Apple in the space, filling the role played by Google's Android in smartphones." They hope that the Quest's relatively reasonable cost-of-entry will look a lot more attractive when compared to the premium Vision Pro. The report also shines a light on Meta's alleged push to focus more on mixed reality applications, since taking "inspiration" from Apple's WWDC23 presentation: "In addition, some developers are simplifying their apps and favor Apple's design that allows wearers to use their eyes and fingers to control or manipulate what they see. Meta's Quest primarily relies on the use of controllers for games or applications, although it can work with finger gestures."

Apple today announced changes to iOS, Safari, and the App Store impacting developers' apps in the European Union (EU) to comply with the Digital Markets Act (DMA). The changes include more than 600 new APIs, expanded app analytics, functionality for alternative browser engines, and options for processing app payments and distributing iOS apps. Across every change, Apple is introducing new safeguards that reduce—but don't eliminate—new risks the DMA poses to EU users. With these steps, Apple will continue to deliver the best, most secure experience possible for EU users.

The new options for processing payments and downloading apps on iOS open new avenues for malware, fraud and scams, illicit and harmful content, and other privacy and security threats. That's why Apple is introducing protections—including Notarization for iOS apps, an authorization for marketplace developers, and disclosures on alternative payments—to reduce risks and deliver the best, most secure experience possible for users in the EU. Even with these safeguards in place, many risks remain.

For Backbone's first-ever game collaboration, we've partnered with the legendary Kojima Productions to bring you the Backbone One - DEATH STRANDING Limited Edition controller. This collaboration commemorates the release of DEATH STRANDING DIRECTOR'S CUT for iOS. The Backbone One controller features custom product and packaging designs that blend the innovative design of the Backbone One with the artistic vision of Hideo Kojima and his award-winning title, DEATH STRANDING. Backbone One - DEATH STRANDING Limited Edition includes a free copy of DEATH STRANDING DIRECTOR'S CUT for iOS. Your complimentary copy of the game also gives you the ability to play it on iPad and Mac. The best way to experience DEATH STRANDING on your iPhone 15 is with Backbone! Tomorrow Is In Your Hands.

Designed in Partnership with Kojima Productions
Hideo Kojima, the mastermind behind DEATH STRANDING and founder of Kojima Productions, is renowned for his innovative storytelling and game design approach. His collaboration with Backbone is a further testament to his vision of pushing the boundaries of gaming, blurring the lines between console and mobile experiences.

Best-selling gaming headset and accessory maker Turtle Beach Corporation (Nasdaq: HEAR), today unveiled its eagerly anticipated first-wireless controller for Xbox and PC, the Designed for Xbox Turtle Beach Stealth Ultra Wireless Smart Game Controller. Turtle Beach's new king of wireless game controllers delivers ultra-premium performance through precision-crafted components and customization options for Xbox and PC gamers who demand the best. The Stealth Ultra features Turtle Beach's proprietary low-latency wireless connectivity to Xbox consoles and Windows PCs, and Bluetooth for gaming on supported Smart TVs and Android mobile devices. Stealth Ultra's tactile microswitches provide fast, reliable responses and are designed to last up to five times longer than standard buttons found in other controllers. AntiDrift thumbsticks eliminate drift for precise control, and adjustable short and long-pull triggers ensure a response suited to the game being played.

Turtle Beach's Stealth Ultra Controller also introduces a first-of-its-kind full-color Connected Command Display that lets gamers customize RGB lighting, game & chat audio settings, thumbstick sensitivity, mappable buttons, and more. Plus, patented Turtle Beach technology also lets gamers receive social notifications from their phone in the Connected Command Display dashboard on the controller. The Stealth Ultra also features adjustable power modes with the ability to provide up to 30-hours of battery life on a single charge, with power delivered via the included low-profile charging dock that also acts as a convenient place to store the controller when not in use. Turtle Beach's Designed for Xbox Stealth Ultra Wireless Smart Controller is available for pre-order today for $199.99 MSRP from www.turtlebeach.com and participating retailers worldwide. Stealth Ultra launches December 15, 2023.

Cisco and Bang & Olufsen today unveiled new true wireless earbuds built with enterprise-grade features customized for professionals on-the-go. Furthering their partnership to provide customers with top-quality audio experiences whether they're at home, at work or in transit, the Bang & Olufsen Cisco 950 delivers a high-end aesthetic and premium sound combined with advanced security and manageability features.

This product release is an extension of the Cisco and Bang & Olufsen partnership, which addresses increased customer expectation for multifunctional devices that fit their lifestyles in and out of work. As hybrid work continues to enable flexibility in how and where people work, the Bang & Olufsen Cisco 950 enables crystal-clear audio for seamless collaboration from any setting. The earbuds are fully manageable in Cisco's Control Hub platform, giving IT greater visibility and control over their entire fleet of collaboration devices and peripherals.

Best-selling gaming headset and leading gaming accessory maker Turtle Beach Corporation (Nasdaq: HEAR) today announced their acclaimed Turtle Beach Atom Mobile Game Controller is now available for gamers on iPhone. The Atom Controller is the brand's compact and portable mobile gaming controller with a unique design. The Atom's two ergonomic grip modules fit every Apple iPhone 14, 13, 12 & 11 model, and adjustable spring-loaded clamps ensure there is no need to remove phone cases.

The two Atom modules stay connected wirelessly using Turtle Beach's proprietary 2.4 GHz link to perform as a single unit when gaming, while low-latency Bluetooth guarantees a lag-free connection with any smartphone when cloud gaming on Apple Arcade, Xbox Game Pass, GeForce Now, Steam Link, and more. When it's time to stow-and-go, the two Atom modules magnetically combine to effortlessly fit in a pocket or in its included carrying case. Popular Mac fan site Cult of Mac recently reviewed the Atom Controller for iOS and gave it a 4.5/5 score, saying, "Don't struggle with on-screen controls when gaming on your iPhone. The Turtle Beach Atom Controller is the way to go." The Atom Controller for iOS comes in a Cobalt Blue colorway and is available today at Turtle Beach and participating retailers worldwide for $79.95 MSRP.

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Razer, the world's leading lifestyle brand for gamers, has once again set the mobile gaming world alight with their latest lineup additions. Spearheading this launch is the widely available Kishi V2 Pro, the extended reach of Razer Edge across Europe and Asia, and the new Xbox Editions of Kishi V2 for iPhone and Kishi V2 Pro for Android.

"At Razer, we believe in pushing the boundaries of what's possible in mobile gaming," said Alvin Cheung, Senior Vice President of Razer's Hardware Business Unit. "With the Kishi V2 line and the extended availability of the Razer Edge, we are empowering gamers to enjoy the full potential of what mobile gaming has to offer."