Today, Logitech launched POP Keys, POP Mouse and Logitech Desk Mat, the newest products in the Logitech Studio Series to bring character, joy and self-expression to your work routine. The release of the new mouse and mechanical keyboard redefine what your personal workspace can look like with three vibrant new aesthetics. "The Studio Series by Logitech embraces the originality of each individual out there," said Art O'Gnimh, vice president of the lifestyle business for creativity and productivity at Logitech. "With POP Keys and POP Mouse we created innovative products that aim to be just as expressive as our users, with big personalities and no compromise on productivity.

POP Keys comes with eight swappable emoji keycaps in the box - four on the keyboard itself. The emoji keys can be easily customized to your favorite emoji or another handy shortcut using Logitech Options software, available via a simple download for PC or Mac. POP Mouse also features a top button that opens the emoji menu and can be customized for one-tap convenience.

Today, Adobe kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

Apple today announced the third generation of AirPods featuring spatial audio, delivering advanced features and a magical experience in a new contoured design. By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. Users can enjoy spatial audio featuring Dolby Atmos in Apple Music, movies, and tv shows, along with dynamic head tracking, across Apple devices. The new AirPods are resistant to sweat and water, and feature a force sensor for easy and intuitive control of music and phone calls. The extended battery life enables up to six hours of listening time and up to 30 hours of total listening time with the convenient charging case. AirPods (3rd generation) join the world's most popular family of headphones and are available to order starting today, and in stores beginning Tuesday, October 26.

"AirPods forever changed wireless headphones with their groundbreaking design, incredible sound, and magical experience," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "We are excited to introduce the next generation of AirPods, featuring unrivaled sound through Adaptive EQ and spatial audio with dynamic head tracking, along with seamless interaction between Apple devices - making the world's best-selling headphones even better."

Apple has launched a host of new products, with a pair of new iPads and no less than four new iPhones and a new Apple Watch. Whether you're a fan of Apple products or not, there's no denying that the company has business acumen and delivers products that its target audience likes.

Starting with the new iPad, which is technically the least exciting product announced, we're looking at a 10.2-inch display with a resolution of 2160x1620 pixels and 264 ppi with 500 nits brightness. The iPad also features an Apple A13 SoC, an 8MP wide angle camera with a ƒ/2.4 aperture and 1080p30 video support. Maybe more importantly, at least in current times, the front facing camera has been updated to a 12MP ultra wide camera that can record video at 1080p60.

Owing to the impact of the COVID-19 pandemic in 2020, not only did LED revenue experience a downward trajectory, but this decline also reached a magnitude rarely seen in recent years, according to TrendForce's latest investigations. However, as vaccinations begin taking place in 1H21, the LED market's long-stifled demand is expected to rebound from rock bottom. Hence, global LED market revenue will likely undergo a corresponding recovery this year as well, with a forecasted US$16.53 billion, an 8.1% increase YoY, in 2021. Most of this increase can be attributed to four major categories, including automotive LED, Mini/Micro LED, video wall LED, and UV/IR LED.

On a momentous day for the Mac, Apple today introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the Mac experience. With its industry-leading performance per watt, together with macOS Big Sur, M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac. With amazing performance and remarkable new features, the new lineup of M1-powered Macs are an incredible value, and all are available to order today.

"The introduction of three new Macs featuring Apple's breakthrough M1 chip represents a bold change that was years in the making, and marks a truly historic day for the Mac and for Apple," said Tim Cook, Apple's CEO. "M1 is by far the most powerful chip we've ever created, and combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before. We can't wait for our customers to experience this new generation of Mac, and we have no doubt it will help them continue to change the world."

Apple late Monday sent out a public invite to an online launch event dated November 10, without revealing what it is. With new generation iPhones and Watches and iPads already announced it's likely that the November 10 event could deal with Macs, specifically, the company's very first MacBooks powered by a non-Intel processor since the company embraced x86 some decade-and-a-half ago.

Apple, having gained in-house expertise in designing powerful Arm-based SoCs, is likely to debut a new Arm-based processor with sufficient muscle to drive MacBooks, in what will be a "client-first" strategy of replacing x86 with Arm for Apple. This will likely see the most client-segment products, such as MacBooks and Mac Mini, get the processor, followed by MacBook Pros, iMacs, and lastly workstation-segment products such as the Mac Pro and iMac Pro. The November 10 event will likely only cover the very first Arm-powered MacBooks. Apple has been selling Arm-powered Mac Minis to ISVs along with a special version of macOS "Big Sur," so they could port their Mac software to the new platform. Arm-powered Macs could also see some form of unification between the iOS and macOS software ecosystems.

TSMC has hit a jackpot with its newer nodes like 7 nm and now 5 nm, as the company is working with quite good yields. To boast, TSMC has seen all of its capacity of 7 nm being fully booked by customers like AMD, Apple, and NVIDIA. However, it seems like the company's next-generation 5 nm node is also getting high demand. According to the latest report from DigiTimes, TSMC's N5 5 nm node is fully booked to the end of 2020. And the biggest reason for that is the biggest company in the world - Apple. Since Apple plans to launch the next-generation iPhone, iPad, and Arm-based MacBook, the company has reportedly booked most of the 5 nm capacity for 2020, meaning that there are lots of chips that Apple will consume. TSMC can't be dependent only on one company like Apple, so the smaller portion of capacity went to other customers as well.

When Apple announced their transition form Intel processors to Apple Silicon, we were left wondering how the silicon will perform and what characteristics will it bring with it. According to the latest report from The China Times, the Apple custom GPU found inside the new Apple Silicon will bring better performance and energy efficiency compared to Intel iGPU it replaces. The 5 nm GPU manufactured on TSMC's N5 semiconductor manufacturing node is supposedly codenamed "Lifuka" and it brings Apple's best to the table. Planned to power a 12-inch MacBook, the GPU will be paired with a custom CPU based on Arm ISA as well. The same chips powering iPhone and iPad devices will go into MacBook devices, with the TDP increased as MacBook will probably have much higher cooling capacity. The first Apple Silicon MacBook will come in H2 of 2021.Here is the copy of a full report from The China Times below:

In the past few years, Google has been paying Apple billions of dollars just for the company to keep Google as the default search engine in every aspect of the company's products. Starting from iOS up to macOS, they included Google as the default search engine. However, the deal between two companies might be coming to an end. In July this year, a UK Competition and Markets Authority took a shot at a deal claiming that the companies imposed a barrier on any market competition in the search engine space. Constant pressure from regulators and the fact that Apple doesn't want to be reliant on any company is possibly giving Apple ideas to launch its own search engine.

Recent changes in the spotlight search on iOS 14 and iPad OS 14 beta is making the software bypass Google search engine completely. As shown below (search and direct results), the company implemented a feature that makes the spotlight search go directly to search results instead of going to Google. The Applebot web crawler has seen some changes so it now renders pages in a similar way Google does and not just filter HTML. The web crawler also is updated to rank web pages just like it is made for a search engine. All of this is supposed to give Apple enough material so it can build something similar to a search engine. It is believed that the search engine wouldn't look like any classical one, but rather be embedded in Apple products and serve as a personalized search hub.

Apple on Monday formalized the beginning of its departure from Intel x86 machine architecture for its Mac computers. Apple makes up to 4 percent of Intel's annual CPU sales, according to a MarketWatch report. Apple is now scaling up its own A-series SoCs that use Arm CPU cores, up to performance levels relevant to Macs, and has implemented support for not just new and upcoming software ported to the new Arm machine architecture, but also software over form the iOS and iPadOS ecosystems on Mac, starting with its MacOS "Big Sur" operating system. We reached out to Intel for some of its first comments on the development.

In a comment to TechPowerUp, an Intel spokesperson said "Apple is a customer across several areas of our business, and we will continue to support them. Intel remains focused on delivering the most advanced PC experiences and a wide range of technology choices that redefine computing. We believe Intel-powered PCs—like those based on our forthcoming Tiger Lake mobile platform—provide global customers the best experience in the areas they value most, as well as the most open platform for developers, both today and into the future."

The information has been circulating the industry about Apple and its plans to integrate Micro-LED technology into its products for some time now. Micro-LED is a new display technology that allows for much better characteristics of panels like higher brightness, fuller color gamut, and higher dynamic range. The technology also offers a higher refreshing rate, wider viewing angles, and lower power consumption. Being that Micro-LED display is physically thinner, it will allow for more portable devices and it will leave more room for other components.

According to the report from CENS, a Taiwanese media, Apple is investing $330 million into a new Micro-LED factory for Apple devices. A future factory located in Taiwan is seeing major investments from the company. Being that Apple plans to use Micro-LED displays in its future products like iPad Pro and MacBook Pro, it is expected to see this move from them. However, Apple isn't doing it alone. They have partnered with Epistar, Taiwan's biggest LED producer and Taiwanese LCD panel maker, AU Optronics. These two are experienced makers of panels so they should help Apple successfully launch and operate manufacturing facilities.

SteelSeries, the worldwide leader in gaming and esports peripherals, today announces the Nimbus+ Wireless Gamepad Controller for Apple devices. The Nimbus+ builds on the wildly popular original Nimbus controller, adding a bevy of new features, including clickable joysticks, new Hall effect triggers, and a new 50-hour battery. Purchase of Nimbus+ also includes the new Nimbus+ iPhone Mount which allows users to attach their iPhone directly onto the controller, allowing them to play games more comfortably.

Designed specifically for gaming on Apple devices, the Nimbus+ brings console-quality game controls to iPhone, iPad, iPod touch, Mac, and Apple TV. With an ergonomic design, ultra-responsive triggers and buttons, and a range of Apple connectivity options, Nimbus+ is the best solution to help bring gaming on Apple devices to the next level.

Apple today announced it will host its annual Worldwide Developers Conference in June. Now in its 31st year, WWDC 2020 will take on an entirely new online format packed with content for consumers, press and developers alike. The online event will be an opportunity for millions of creative and innovative developers to get early access to the future of iOS, iPadOS, macOS, watchOS and tvOS, and engage with Apple engineers as they work to build app experiences that enrich the lives of Apple customers around the globe.

"We are delivering WWDC 2020 this June in an innovative way to millions of developers around the world, bringing the entire developer community together with a new experience," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "The current health situation has required that we create a new WWDC 2020 format that delivers a full program with an online keynote and sessions, offering a great learning experience for our entire developer community, all around the world. We will be sharing all of the details in the weeks ahead."

There is a lot to say regarding patent applications and their defense, and the devious ways these can be used as a way to both stifle innovation, competition, and to leech other companies' funds with what is usually described as "patent troll" behavior. Being a seat of technological innovation, The California Institute of Technology (CalTech) registers patents as results of their attachés' work - some of these see the light of day as actual products, but more often than not, the patent rights are used as a way for the institute to receive funds from those that would license their intellectual property.

After entering a legal battle with Apple and Broadcom back in 2016, CalTech has now had its accusation of patent infringement against both companies come to a close, with the jury deciding in favor of the university. The accusation was of both companies deploying WiFi chips which were based on Caltech's patent designs - WiFi chips that were then shipped within millions of iPhones, iPads and MacBooks. As a result, both Apple and Broadcom were ordered to pay a total of $1.1 billion in compensation, with Apple taking the brunt of the decision ($837.8 million) and Broadcom coming in with a thinner slice at $270.2.

When visiting the Microsoft ISO Disc Image Download Page using a desktop PC, Microsoft will force you to use the Media Creation Tool to get the ISO. A direct download is not available, or you can use the Upgrade Assistant, to upgrade your current running system. This complicates things if you just want to grab the Windows 10 ISO image quickly, without jumping through Microsoft's hoops.

We have learned, that when you make your web-browser render the Windows 10 installation media download page as a mobile device, which obviously doesn't support running the Windows-based Media Creation Tool, Microsoft will give you a direct download link instead. Below we present step-by-step instructions for Firefox and Chrome, the two browsers we use ourselves.

We've been seeing rumors for months about the new iPad Pro and especially the successors to the MacBook Air, and we'll soon be able to confirm whether those rumors were true. Apple has issued media invites for an October 30 event in New York with the tagline "There's more in the making". The company is expected to announce the new iPad Pro, which could be based on a processor more powerful than the Apple A12 Bionic used on the new iPhone XR, XS and XS Max. This new tablet would have both 10.5 and a 12.9 inches models with slim bezels and Face ID. The rumors suggest the new iPad Pro will ditch the Lighting connector and replace it with a USB-C port.

Even more promising is that theoretical successor to MacBook Air (not necessarily called this way) that has been talked about for months. In August Bloomberg pointed out that this machine would have a Retina display whose size is not entirely clear: while DigiTimes talked about a 13-inch screen, Ming-Chi Kuo, analyst at TF International Securities, spoke of a replacement for the current MacBook that would therefore have a 12-inch screen. There is no info around its CPU/GPU, but the recent launch of 8th Gen U-Series and Y-Series processors makes guessing a fun exercise.

The Harmony Link, a device that made its introduction back in 2011, basically turns your iPad, iPhone, or Android smartphone into a remote control. With the help of the corresponding Logitech app, users can control up to eight different home theater devices scattered around the house. Harmony Link owners probably woke up today to some very disgusting news. In a short email sent by Logitech to their customers, the company announced its plan to drop support for the device completely in March 16, 2018. This is outright wrong considering customers bought the Harmony Link as a device and not a subscription service.

There's no other way around it though. Many Harmony Link devices are likely to end up in the garbage bin come March of next year. Logitech is currently offering a 35% discount on the new Harmony Hub to soften the blow. However, we doubt their customers will return given the mistreatment. Besides, there's no guarantee that this won't happen again when the company decides to replace the Harmony Hub with the next best thing.

TechPowerUp today announced its new app for iOS devices, such as the iPhone and iPad. Developed masterfully by Mugur Moscaliuc, the app gets you all of our content at your fingertips, with a clean, streamlined user interface that's highly responsive. The app presents our reviews and news in a format that's best suited for small screens. It also gets you a fully functional version of TechPowerUp Forums, our rich and vibrant community of PC enthusiasts.DOWNLOAD: TechPowerUp App (App Store)

Team Group Inc., the world's leading memory brand, today announced the launch of MoStash- The world's first flash drive for iPhone that can also transform into a mobile viewing stand. Team MoStash is using Lightning/USB 3.0 dual connector and has the world's first patented smart stand as cover structure. MoStash is able to transform into a phone stand through interlocking its smart cover. It is an external storage device for iPhone/iPad, and it can improve user's multimedia entertainment experience as well. With careful and thoughtful design, it's not only a flash drive, but also a must-have mobile accessory that helps users to enjoy multimedia entertainment.

Team MoStash is made from combination of metal and rubber material. It not only brings out the perfect visual art, but also improves its protection. The "Double Arc" design of the body and the cap is making MoStash easier for mobile storage usage and also symbolize that your wonderful memories are perfectly well stored. If you interlock the body and the cap of MoStash, it can transform into an iPhone stand, which saves you the trouble of holding the phone and allow you to fully enjoy your multimedia collection without experiencing the hand soreness even after you finish a whole movie. Instead of an unrealistic creation, the elegant design is also highly functional.

PQI, the world's leading brand of peripheral storage accessories for portable devices, announces the availability of the revolutionary iConnect Mini Lightning flash drive for Apple devices. The iConnect mini features an incredibly large storage space for its small size and is very accessible with its main features available via a single button press. The iConnect mini will be available to buy soon on Amazon.

The iConnect Mini measures at an astoundingly small size of only 44.6mm x 12.6mm x 8mm, (approx. 1 ½" x ½" x ¼"), or roughly equivalent to the size of an average person's thumb. Yet, the iConnect Mini still offers storage capacity up to 128GB, which is made possible through PQI's exclusive COB 3.0 technology.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the Lightning Card Reader for Apple iOS devices, including iPhone, iPad, and iPod. Fully MFi certified, the accessory connects to Apple devices using the Lightning interface and brings users convenient interconnectivity and storage expansion with SD and microSD cards. It is the first peripheral in its segment with two-way data transfer, meaning read and write, and the first to combine SD and microSD on one reader. The Lightning Card Reader uses durable materials and a flexible cable to ensure long-lasting and reliable operation, and arrives bundled with a free data management app.

While existing Lightning card readers support one way data movement to import files from cards to devices, ADATA technology supports file import and export so users can freely move content to and from the reader to iPhone, iPad, and iPod. The Lightning Card Reader has SD and microSD slots, so it offers universal compatibility with one of the most popular storage mediums in the world. By comparison, other products in its segment feature either SD or microSD, but not both. This enables simple storage expansion for iOS devices which is also very cost-effective, as users can employ existing cards rather than having to purchase proprietary expansion cards or additional hardware.

PNY Technologies Inc. ("PNY") world renowned manufacturer of USB and Memory products has officially announced the DUO-Link M for the lightning equipped iOS devices. With the DUO-Link, one can transfer digital files at one's own comfort without connecting with computer and i-tune. Simply plug the DUO-Link M to iPhone, ipad, Mac or PC and enjoy quickly, easy transfer of files, to expand your device's storage capacity. With the DUO-Link M, one can also directly access data on an external storage device and play movies or music without a network and without having to store them on your device.

DUO-Link M has a standard USB interface and a lightning connector for iOS Devices and can use to free up spaces on iPhone or iPad. Users can also play music or video directly from the drive. It offers faster and more convenient file transfers without dealing with the hassle of bulky cables or wireless / PC connection. PNY's DUO-Link M compatible with Apple lighting integrated and Type-A USB 2.0 connectors for sharing and storing content in iOS devices, which connects easily to MAC, PC or any Apple devices enable one's to access and transfer the files in seconds.

PNY Technologies, world renowned manufacturing giant for USB and Memory products, has officially announced the release of their latest OTG flash drive, the DUO-LINK OU4 OTG USB 3.0 drive. It provides an alternate external storage solution for adding digital content and transferring it from a computer to your smartphone, tablets, iPads and more. The drive offers fast transfers of photos, videos, and music to any computer with a USB 3.0 port, making it easy to free up space on your Android device.

The OU4 comes manufactured in durable metal casing and features a swivel design cap that can be rotated to the side to reveal the microUSB 2.0 placed underneath it. The swivel plastic cap is cleverly attached to the drive, which makes it convenient to slide it back when not in use and protect the port from dust and scratches. For added mobility, it features an integrated strip hole located at the cap, so it can be securely attached to your mobile straps, keychain, wallets or it can be looped around a lanyard and adorned as an accessory.

Today Logitech unveiled the Logitech Keys-To-Go Ultra-Portable Keyboard for Android and Windows mobile devices. The Logitech Keys-To-Go - which is also available for iOS - is a slender stand-alone Bluetooth keyboard that can fit anywhere and go everywhere.

"We first introduced the Logitech Keys-To-Go for the iPad and the keyboard quickly became a favorite with consumers," said Michele Hermann, vice president of mobility at Logitech. "We're thrilled to now bring that same portability and typing experience to Android and Windows devices, whether that's your tablet, phablet or smartphone. The Logitech Keys-To-Go goes wherever you go thanks to its thin and light design, and it offers the great typing experience that you expect from a Logitech keyboard. It's the perfect partner for your device."