Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. With a beloved ultraportable design, the new iPad mini is available in four gorgeous finishes, including a new blue and purple, and features the brilliant 8.3-inch Liquid Retina display. A17 Pro delivers a huge performance boost for even the most demanding tasks, with a faster CPU and GPU, a 2x faster Neural Engine than the previous-generation iPad mini, and support for Apple Intelligence. The versatility and advanced capabilities of the new iPad mini are taken to a whole new level with support for Apple Pencil Pro, opening up entirely new ways to be even more productive and creative. The 12MP wide back camera supports Smart HDR 4 for natural-looking photos with increased dynamic range, and uses machine learning to detect and scan documents right in the Camera app.

The new iPad mini features all-day battery life and brand-new experiences with iPadOS 18. Starting at just $499 with 128 GB—double the storage of the previous generation—the new iPad mini delivers incredible value and the full iPad experience in an ultraportable design. Customers can pre-order the new iPad mini today, with availability beginning Wednesday, October 23.

Apple today announced financial results for its fiscal 2024 third quarter ended June 29, 2024. The Company posted quarterly revenue of $85.8 billion, up 5 percent year over year, and quarterly earnings per diluted share of $1.40, up 11 percent year over year. "Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system that puts powerful, private generative AI models at the core of iPhone, iPad, and Mac. We very much look forward to sharing these tools with our users, and we continue to invest significantly in the innovations that will enrich our customers' lives, while leading with the values that drive our work."

"During the quarter, our record business performance generated EPS growth of 11 percent and nearly $29 billion in operating cash flow, allowing us to return over $32 billion to shareholders," said Luca Maestri, Apple's CFO. "We are also very pleased that our installed base of active devices reached a new all-time high in all geographic segments, thanks to very high levels of customer satisfaction and loyalty."

The PC market gathered momentum in Q2 2024, with worldwide shipments of desktops and notebooks up 3.4% year-on-year, reaching 62.8 million units. Shipments of notebooks (including mobile workstations) hit 50 million units, growing 4%. Desktops (including desktop workstations), which constitute 20% of the total PC market, experienced a slight 1% growth, totaling 12.8 million units. The stage is now set for accelerated growth as the refresh cycle driven by the Windows 11 transition and AI PC adoption ramps up over the next four quarters.

"The PC industry is going from strength to strength with a third consecutive quarter of growth," said Ishan Dutt, Principal Analyst at Canalys. "The market turnaround is coinciding with exciting announcements from vendors and chipset manufacturers as their AI PC roadmaps transition from promise to reality. The quarter culminated with the launch of the first Copilot+ PCs powered by Snapdragon processors and more clarity around Apple's AI strategy with the announcement of the Apple Intelligence suite of features for Mac, iPad and iPhone. Beyond these innovations, the market will start to benefit even more from its biggest tailwind - a ramp-up in PC demand driven by the Windows 11 refresh cycle. The vast majority of channel partners surveyed by Canalys in June indicated that Windows 10 end-of-life is likely to impact customer refresh plans most in either the second half of 2024 or the first half of 2025, suggesting that shipment growth will only gather steam in upcoming quarters."

JMicron Technology Corporation, in collaboration with Vinpower, Inc., have developed the first of its kind Enhanced 10Gbps Portable SSD (PSSD), using the collaboratively developed iVP817 IC Chip, that's compatible with Apple iOS devices supporting the iPhone iAP2. The PSSD offers super-fast Read/Write (R/W) data transfer speeds and is the first of its kind to provide Secure, High Powered, High-Speed backup and storage across all computing platforms, which includes the Apple iOS platform, as well as Android, PC, MacBook, Chromebook and more. While the R/W transfer speeds for USB flash storage devices compatible with smartphones and tablets typically range from 20 MB/sec to 80 MB/sec, the enhanced PSSD achieved verifiable R/W transfer speeds at more than 800 MB/sec with an iPhone 15Pro and 15Pro Max. That means, when using the enhanced PSSD with Vinpower's iAP2 based App, one could backup a 10 GB video, from an iPhone 15Pro or 15Pro Max, in around 12 seconds. On top of that, the PSSD will accommodate a range of NVMe SSD with varying form factor lengths and capacities up to and exceeding 8 TB of secure storage.

JMicron is a leading IC design company specialized in high-speed data and signal interfaces bridge controllers including NVMe to USB bridges, while Vinpower is a leader in designing IC chip firmware, circuit design, and manufacturing Apple iOS backup and storage devices and related Apps. The two companies recognized the enormous untapped market potential for a new solution that can perform smooth, fast, and secure data transfer and backup for portable mobile devices, especially for the Apple iOS platform, such as iPhones and iPads.

According to Geekerwan, Apple's latest M4 silicon has achieved a remarkable milestone by using liquid nitrogen to chill Apple's M4 iPad Pro. This unconventional approach unlocked great single-core performance, surpassing even the M3 Max and M2 Ultra processors in Geekbench v6 benchmark tests. The setup involved cooling the M4 iPad Pro, equipped with a 3+6 core configuration, using a Kingpin Cooling T-Rex Rev 4 CPU LN2 pot filled with liquid nitrogen. This extreme cooling allowed the M4 processor to operate at an astonishing 4.41 GHz during the benchmark run, resulting in a staggering single-core score of 4,001 points. This score represents a 28% increase over the M3 Max found in the 16-inch MacBook Pro and an impressive 44% improvement over the M2 Ultra powering the Mac Studio.

Notably, the M4's single-core performance is capable of reaching scores in the 3,000s. With liquid nitrogen cooling, it suprases the 4,000-point mark, making this achievement all the more remarkable. While the M4's multi-core performance did not match the lofty expectations set by its single-core power, it still managed to achieve a score of 13,595 points, outperforming both the M3 Max and M2 Ultra, which scored 20,957 and 21,330 points, respectively. This was done on the 3+6 core configuration with three P-cores and six E-cores, which is not the top-end M4 configuration. This shows that with adequate cooling, like MacBooks, the upcoming M4 Pro and M4 Max chips could achieve much higher performance than their predecessors.

Yesterday, Apple launched its next-generation M4 chip based on Apple Silicon custom design. The processor is a fourth-generation design that brings AI capabilities and improved CPU performance. First debuting in an iPad Pro, the CPU has been benchmarked in Geekbench v6. And results seem to be very promising. The latest M4 chip managed to score 3,767 points in single-core tests and 14,677 points in multi-core tests. Compared to the M3 chip, which scores 3,087 points in single-core and 11,702 in multi-core tests, the M4 chip is about 22% faster in single-core and 25% faster in multi-core synthetic benchmarks.

Of course, these results are not real-world use cases, but they give us a hint of what the Apple Silicon design team has been working on. For real-world results, we have to wait a little longer to see reviews and results from devices such as MacBook Pro and MacBook Air, which should have better cooling and possibly better clocks for the chip.

Today Logitech announced that a new Logitech Combo Touch is now available with the redesigned new iPad Air and thin and light new iPad Pro. Made with sustainable and premium materials, the new Combo Touch models are the thinnest and lightest models yet, taking portability to the next level and allowing users to be productive from anywhere. Combo Touch, a leading keyboard case for the new iPad Air and iPad Pro, offers unparalleled versatility and features a detachable keyboard and flexible kickstand, enabling multiple use modes and swift task transitions. Easily type, sketch, view, read and more, from anywhere. The largest Multi-Touch trackpad yet (on a Combo Touch), ensures intuitive and precise input and navigation.

"The Combo Touch has long captured the hearts of our users, and with the introduction of the redesigned iPad Air and new iPad Pro, we've taken its valued features to new heights," said Joseph Mingori, general manager of Mobile Solutions and Partnerships in Personal Workspace Solutions at Logitech. "Our commitment to enhancing the user experience has led us to develop a highly portable Combo Touch, designed to seamlessly blend premium quality with uncompromised functionality. Enjoy the ultimate freedom to work and play from any location, effortlessly."

Apple today announced the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip. Now available in two sizes for the first time, the 11-inch iPad Air is super-portable, and the 13-inch model provides an even larger display for more room to work, learn, and play. Both deliver phenomenal performance and advanced capabilities, making iPad Air more powerful and versatile than ever before. Featuring a faster CPU, GPU, and Neural Engine in M2, the new iPad Air offers even more performance and is an incredibly powerful device for artificial intelligence. The front-facing Ultra Wide 12MP camera with Center Stage is now located along the landscape edge of iPad Air, which is perfect for video calls. It also includes faster Wi-Fi, and cellular models include super-fast 5G, so users can stay connected on the go. With a portable design, all-day battery life, a brilliant Liquid Retina display, and support for Apple Pencil Pro, Apple Pencil (USB-C), and Magic Keyboard, iPad Air empowers users to be even more productive and creative. The new iPad Air is available in new blue and purple finishes, along with starlight and space gray. The 11-inch iPad Air still starts at just $599, and the 13-inch iPad Air is a fantastic value at just $799. Customers can order the new iPad Air today, with availability beginning Wednesday, May 15.

"So many users—from students, to content creators, to small businesses, and more—love iPad Air for its performance, portability, and versatility, all at an affordable price. Today, iPad Air gets even better," said Bob Borchers, Apple's vice president of Product Marketing. "We're so excited to introduce the redesigned 11-inch and all-new 13-inch iPad Air, offering two sizes for the first time. With its combination of a brilliant Liquid Retina display, the phenomenal performance of the M2 chip, incredible AI capabilities, and its colorful, portable design with support for new accessories, iPad Air is more powerful and versatile than ever."

Apple today unveiled the groundbreaking new iPad Pro in a stunningly thin and light design, taking portability and performance to the next level. Available in silver and space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world's most advanced display—a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology—providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities. M4 features an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence. The versatility and advanced capabilities of iPad Pro are also enhanced with all-new accessories. Apple Pencil Pro brings powerful new interactions that take the pencil experience even further, and a new thinner, lighter Magic Keyboard is packed with incredible features. The new iPad Pro, Apple Pencil Pro, and Magic Keyboard are available to order starting today, with availability in stores beginning Wednesday, May 15.

"iPad Pro empowers a broad set of pros and is perfect for anyone who wants the ultimate iPad experience—with its combination of the world's best displays, extraordinary performance of our latest M-series chips, and advanced accessories—all in a portable design. Today, we're taking it even further with the new, stunningly thin and light iPad Pro, our biggest update ever to iPad Pro," said John Ternus, Apple's senior vice president of Hardware Engineering. "With the breakthrough Ultra Retina XDR display, the next-level performance of M4, incredible AI capabilities, and support for the all-new Apple Pencil Pro and Magic Keyboard, there's no device like the new iPad Pro."

Apple today announced M4, the latest chip delivering phenomenal performance to the all-new iPad Pro. Built using second-generation 3-nanometer technology, M4 is a system on a chip (SoC) that advances the industry-leading power efficiency of Apple silicon and enables the incredibly thin design of iPad Pro. It also features an entirely new display engine to drive the stunning precision, color, and brightness of the breakthrough Ultra Retina XDR display on iPad Pro. A new CPU has up to 10 cores, while the new 10-core GPU builds on the next-generation GPU architecture introduced in M3, and brings Dynamic Caching, hardware-accelerated ray tracing, and hardware-accelerated mesh shading to iPad for the first time. M4 has Apple's fastest Neural Engine ever, capable of up to 38 trillion operations per second, which is faster than the neural processing unit of any AI PC today. Combined with faster memory bandwidth, along with next-generation machine learning (ML) accelerators in the CPU, and a high-performance GPU, M4 makes the new iPad Pro an outrageously powerful device for artificial intelligence.

"The new iPad Pro with M4 is a great example of how building best-in-class custom silicon enables breakthrough products," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "The power-efficient performance of M4, along with its new display engine, makes the thin design and game-changing display of iPad Pro possible, while fundamental improvements to the CPU, GPU, Neural Engine, and memory system make M4 extremely well suited for the latest applications leveraging AI. Altogether, this new chip makes iPad Pro the most powerful device of its kind."

Razer, the leading global lifestyle brand for gamers, today unveils the Razer Kishi Ultra, a groundbreaking addition to the world of mobile gaming. The Kishi Ultra, a USB C gaming controller compatible with Android, iPhone 15 series, and iPad Mini, marks a paradigm shift in mobile gaming by offering gamers console grade control with immersive haptics. Designed with meticulous attention to detail, the Kishi Ultra is a full-size console-class controller featuring high quality ergonomics, haptics, and Razer Chroma RGB to deliver a true console gaming experience without compromise.

"With the Razer Kishi Ultra, we're not just elevating mobile gaming; we're transforming it," says Nick Bourne, Head of Razer's Mobile, Console & Streaming Division. "We've taken the essence of console gaming and distilled it into a form factor that works with more devices than ever before, ensuring that the ultimate gaming experience is always within reach."

Apple today announced changes to iOS, Safari, and the App Store impacting developers' apps in the European Union (EU) to comply with the Digital Markets Act (DMA). The changes include more than 600 new APIs, expanded app analytics, functionality for alternative browser engines, and options for processing app payments and distributing iOS apps. Across every change, Apple is introducing new safeguards that reduce—but don't eliminate—new risks the DMA poses to EU users. With these steps, Apple will continue to deliver the best, most secure experience possible for EU users.

The new options for processing payments and downloading apps on iOS open new avenues for malware, fraud and scams, illicit and harmful content, and other privacy and security threats. That's why Apple is introducing protections—including Notarization for iOS apps, an authorization for marketplace developers, and disclosures on alternative payments—to reduce risks and deliver the best, most secure experience possible for users in the EU. Even with these safeguards in place, many risks remain.

A DigiTimes Asia report posits that TSMC is preparing another VVIP foundry lane for Apple Inc.—insiders claim that the Taiwanese foundry giant is in the process of expanding production capacity into next generation 2 nm nanometer fields. This expensive and time consuming endeavor is only made possible with the reassurance of big customers being added to the foundry's order books. TSMC's 2 nm-class N2, N2P, and N2X process technologies are due in 2025 and beyond (according to recent presentation slides)—these advanced packages are set to drop with all sorts of innovations: nanosheet gate-all-around (GAA) transistors, backside power delivery, and super-high-performance metal-insulator-metal (SHPMIM). According to a DigiTimes source "Apple is widely believed to be the initial client to utilize the (next-gen) process."

Apple and NVIDIA were reported to be ahead of many important clients in the queue for TSMC's 3 nm process nodes, so it is not surprising to see old patterns repeat (according to industry rumors) again. Apple is expected to update its next generation iPhones, iPad, and Mac laptop product lines with more advanced Bionic and M-series chipsets in 2025. Last year's roster included a rollout of 3 nm TSMC silicon across Apple A17 Pro and M3 ARM-based processors.

Elgato, a subsidiary of CORSAIR (NASDAQ: CRSR), and leading provider of hardware and software for content creators, today announced a major update to the digital version of its celebrated Stream Deck, Stream Deck Mobile. The Stream Deck Mobile app turns any smartphone into a handheld productivity interface. With today's update, Stream Deck Mobile becomes free to use for up to six keys, for anyone with an iPhone or iPad. Other core app changes introduce more ways for users to control their favorite apps and customize their setup.

Now with its "freemium" app model, Stream Deck Mobile is more accessible than ever for millions of customers worldwide. Users can get the best of Stream Deck on their iPhone or iPad for free - including six keys, unlimited actions, and hundreds of plugins for popular apps. An optional Pro subscription or purchase unlocks advanced features like custom layouts, backgrounds, and up to 64 keys - double that of Elgato's largest physical device, Stream Deck XL.

ASUS today announced the Marshmallow Keyboard, a compact and versatile wireless keyboard available in Oat Milk or Green Tea Latte finishes. Ideal for everyday computing, this durable keyboard features long-lasting up to 10-million-click switches, optimal scissor keys, and two-level adjustable kickstands. A pair of system switch keys enable effortless switching between Windows, ChromeOS, MacOS, iOS, and iPadOS modes.

Distinct colors
The ASUS Marshmallow Keyboard is available in striking Oat Milk or Green Tea Latte color schemes that stand out in a sea of black, beige or gray keyboards. In addition, essentials like the Spacebar, Enter, and Esc keys are in a darker shade for better visibility. These unique colors give ASUS Marshmallow Keyboard a smart, youthful look that perfectly complements ASUS Marshmallow Mouse MD100, as well as modern laptops, PCs, and tablets.

Apple hardware hoarders do exist - a friend told me that he'd only just replaced a 2013 vintage 15-inch Retina MacBook Pro this month - these folks continue to enjoy repairs or miscellaneous services at Apple Stores and authorized service providers on some products. Unfortunately there is potential bad news for preservationist owners of the original Thunderbolt Display and the first generation iPad Air tablet - a leaked internal memo suggests that Apple has decided to add these two antiques to their end-of-life (EOL) device list, according to MacRumors. Apple's Thunderbolt Display was released back in the summer of 2011, the company boasted that its fancy 27-inch 1440p monitor was the world's first display with Thunderbolt I/O technology (at the time), the asking price was $999. Alongside its requisite Thunderbolt I/O port (designed to connect to compatible Mac Notebooks), the monitor had a number of other spiffy features including an in-built 720p webcam, three USB 2.0 ports, a FireWire 800 port and a Gigabit Ethernet port.

Apple stopped making the Thunderbolt Display in 2016, and customers had to wait another six years for a successor to turn up - the Studio Display launched alongside the Mac Studio in March 2022. The original (1st gen) iPad Air was released on November 1 in 2013. It was the first entry in the iPad tablet family to feature a thinner design - its standard (non-Air) predecessors were a bit chunkier in comparison. It was discontinued in March of 2016, and Apple has so far released five generations of iPad Air products - last year's model debuted with the ARM-based M1 chipset.

Samsung Electronics has announced that its sub-division, Samsung Display, is planning to invest $3.1 billion until 2026 in Asan, South Korea to manufacture advanced organic light-emitting diode (OLED) display panels. The country's ministry stated that Samsung's next generation of OLED display panels will be integrated into tablets and laptops. There are already rumors swirling that Apple has contracted with Samsung Display to produce parts for a refresh of the MacBook Pro range that is set to debut at some point before 2026.

Industry insiders are claiming that the substantial investment into the company's Asan, South Chungcheong factory will help fulfil orders placed by Apple for iPad and MacBook OLED displays - the North American company has not officially confirmed an adoption of that type of screen technology for these product ranges. Samsung is likely trying to secure a long term relationship with the Silicon Valley behemoth, and at the same time outmaneuver its competitors in South Korea as well as those in neighboring nations. It has been reported that domestic rival LG is currently unable to take on new orders, as its display factories are functioning at maximum production capacities.

JLab is turning up the volume on the overlooked work-from-home category by expanding its signature innovation to its new Work Collection of keyboards, mice, webcams and microphones in the UK. They are currently available on Amazon UK with high street retailers also expected to stock very soon.

Studies have cited that the shift to remote work during the pandemic has brought a heightened level of productivity among office workers, and a recent Gallup State of the Workforce study found with 70% of workers would prefer a hybrid office arrangement in the future. To satisfy the diverse and evolving needs of the work-from-home contingent to a neglected category, JLab's new computer peripherals include mice and keyboards that seamlessly switch between three devices further evolving to today's evolving work-life blending. The new Work Collection is available in three product categories, GO, JBuds, and Epic. Further launches in these categories are expected throughout the year in the UK.

IK Multimedia releases iRig Stream Mic Pro, combining a professional multi-pattern condenser microphone and 24-bit, 96 kHz audio interface for iPhone, iPad, Android, Mac and PC into a single ultra-portable solution for music and content creation. iRig Stream Mic Pro makes it easier than ever for users to share their voice and music.

Multi-pattern Condenser Microphone
With dual mic capsules, iRig Stream Mic Pro offers selectable cardioid, figure 8, omnidirectional or stereo pickup patterns. These patterns range from noise-rejecting to immersive audio, so whether it's recording a podcast, interview, instrument or ensemble, the sound signal is crisp, clear and detailed with easily adjustable gain and selectable high-pass filter.

Apple today introduced the new iPad with an all-screen design featuring a large 10.9-inch Liquid Retina display. The new iPad is powered by the A14 Bionic chip, which delivers even faster performance with incredible power efficiency for demanding tasks while still providing all-day battery life. Updated cameras include an Ultra Wide 12MP front camera located along the landscape edge of iPad for an even better video calling experience, and an updated 12MP back camera to capture sharp, vivid photos and 4K video. A USB-C port supports a wide range of accessories, Wi-Fi 6 brings even faster connections, and cellular models feature superfast 5G so users can stay connected on the go. Designed specifically for the new iPad, the all-new Magic Keyboard Folio features an incredible typing experience, a click-anywhere trackpad, and a versatile two-piece design. With iPadOS 16 and support for Apple Pencil (1st generation), iPad offers users more ways to be creative and productive. The new iPad is available to order starting today, with availability in stores beginning Wednesday, October 26.

"We're so excited to bring the completely redesigned iPad to our most advanced iPad lineup ever," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "With a large 10.9-inch Liquid Retina display, powerful A14 Bionic chip, a first-ever landscape front camera, fast wireless connectivity, USB-C, and support for incredible accessories like the new Magic Keyboard Folio, the new iPad delivers more value, more versatility—and is simply more fun."

Apple today announced the new iPad Pro with the M2 chip, delivering the ultimate combination of portability, versatility, and unbelievable performance. The new iPad Pro features a next-level Apple Pencil hover experience and superfast wireless connectivity, along with the world's most advanced mobile display, pro cameras, Face ID, Thunderbolt, and a four-speaker audio system. New features in iPadOS 16—including Stage Manager, full external display support, desktop-class apps, and Reference Mode—take pro workflows on iPad even further. Enabled by its advanced hardware and iPadOS 16, iPad Pro has an incredible ecosystem of powerful pro apps unlike any other device of its kind. The new iPad Pro is available to order starting today, and in stores beginning Wednesday, October 26.

"The next-generation iPad Pro pushes the boundaries of what's possible on iPad, bringing even more versatility, power, and portability to the ultimate iPad experience," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Powered by the M2 chip, the new iPad Pro features incredible performance and the most advanced technologies, including a next-level Apple Pencil hover experience, ProRes video capture, superfast wireless connectivity, and powerful iPadOS 16 features. There's nothing else like it."

Apple today announced the second generation of AirPods Pro, the most advanced AirPods ever. With the power of the new H2 chip, AirPods Pro unlock breakthrough audio performance—including major upgrades to Active Noise Cancellation and Transparency mode—while also offering a unique way to experience Spatial Audio that's even more immersive. Now, customers can enjoy Touch control for media playback and volume adjustments directly from the stem, along with longer battery life, a brand-new charging case, and an additional ear tip size for a better fit.
AirPods Pro (2nd generation) will be available to order online and in the Apple Store app starting Friday, September 9, with availability in stores beginning Friday, September 23.

"AirPods revolutionized the wireless headphone category with an innovative design and incredible sound quality. With the new AirPods Pro, Apple raises the bar once again," said Bob Borchers, Apple's vice president of Worldwide Product Marketing. "The new AirPods Pro deliver even better sound quality, a more immersive listening experience with Personalized Spatial Audio, and transformative audio features like Adaptive Transparency. With up to double the noise-cancelling power of their predecessor, the world's bestselling wireless headphones just got even better."

Ultimate Ears (UE), a brand of Logitech, today announced UE DROPS, the first truly custom wireless earbuds, handcrafted to be as unique as you are. UE DROPS combine Ultimate Ears' unrivaled, industry-level audio quality and fit with a stylish, innovative design to create a bold fashion statement, for your ears only. Available in three pearlescent colorways (Sapphire, Rose Quartz, and Onyx), UE DROPS offer a whole new way for people to upgrade their look, express their personal style and stand out from the crowd.

"Imagine if everyone wore the same glasses - it would be a sea of sameness. We're disrupting the earbuds industry in the same way. Now your personality - and your ears - can truly stand out," said Jonah Staw, general manager of Ultimate Ears. "With UE DROPS we've blended the best of both worlds - our audiophile quality sound in a visually stunning design that defies convention and enhances your personal style."

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) in an online format from June 6 through 10, free for all developers to attend. Building on the success of the past two years of virtual events, WWDC22 will showcase the latest innovations in iOS, iPadOS, macOS, watchOS, and tvOS, while giving developers access to Apple engineers and technologies to learn how to create groundbreaking apps and interactive experiences.

"At its heart, WWDC has always been a forum to create connection and build community," said Susan Prescott, Apple's vice president of Worldwide Developer Relations and Enterprise and Education Marketing. "In that spirit, WWDC22 invites developers from around the world to come together to explore how to bring their best ideas to life and push the envelope of what's possible. We love connecting with our developers, and we hope all of our participants come away feeling energized by their experience."

Apple today introduced the new iPad Air with the Apple-designed M1 chip, delivering a massive leap in performance. Available in a new array of colors, iPad Air also features the new Ultra Wide front camera with Center Stage for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and blazing-fast 5G on cellular models — starting at the same affordable price. Advanced cameras and compatibility with the latest accessories enable users, including content creators, gamers, and students, to push the boundaries of creativity, productivity, and self expression. The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18.

"Whether it's a college student taking elaborate notes, a content creator working on their latest project, or a gamer playing graphics-intensive titles, users love iPad Air for its amazing performance and versatility in such a portable design," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "With the breakthrough M1 chip, Ultra Wide front camera with Center Stage, and ultra-fast 5G, iPad Air is now more powerful, more capable, and simply more fun than ever."