Tuesday, May 7th 2024
Apple Unveils Stunning New iPad Pro With the World's Most Advanced Display, M4 Chip and Apple Pencil Pro
Apple today unveiled the groundbreaking new iPad Pro in a stunningly thin and light design, taking portability and performance to the next level. Available in silver and space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world's most advanced display—a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology—providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities. M4 features an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence. The versatility and advanced capabilities of iPad Pro are also enhanced with all-new accessories. Apple Pencil Pro brings powerful new interactions that take the pencil experience even further, and a new thinner, lighter Magic Keyboard is packed with incredible features. The new iPad Pro, Apple Pencil Pro, and Magic Keyboard are available to order starting today, with availability in stores beginning Wednesday, May 15.
"iPad Pro empowers a broad set of pros and is perfect for anyone who wants the ultimate iPad experience—with its combination of the world's best displays, extraordinary performance of our latest M-series chips, and advanced accessories—all in a portable design. Today, we're taking it even further with the new, stunningly thin and light iPad Pro, our biggest update ever to iPad Pro," said John Ternus, Apple's senior vice president of Hardware Engineering. "With the breakthrough Ultra Retina XDR display, the next-level performance of M4, incredible AI capabilities, and support for the all-new Apple Pencil Pro and Magic Keyboard, there's no device like the new iPad Pro."
Thinnest Apple Product Ever
The new iPad Pro—the thinnest Apple product ever—features a stunningly thin and light design, taking portability to a whole new level. The 11-inch model is just 5.3 mm thin, and the 13-inch model is even thinner at a striking 5.1 mm, while both models are just as strong as the previous design. The 11-inch model weighs less than a pound, and the 13-inch model is nearly a quarter pound lighter than its predecessor—allowing pro users to extend their workflows in new ways and in more places. The new iPad Pro is available in two gorgeous finishes—silver and space black—both with 100 percent recycled aluminium enclosures.
World's Most Advanced Display
The new iPad Pro debuts the Ultra Retina XDR, the world's most advanced display, to provide an even more remarkable visual experience. The Ultra Retina XDR display features state-of-the-art tandem OLED technology that uses two OLED panels and combines the light from both to provide phenomenal full-screen brightness. The new iPad Pro supports an incredible 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. No other device of its kind delivers this level of extreme dynamic range. Tandem OLED technology enables sub-millisecond control over the color and luminance of each pixel, taking XDR precision further than ever. Specular highlights in photos and video appear even brighter, and there's more detail in shadows and low light than ever before on iPad—all while delivering even more responsiveness to content in motion. For pro users working in high-end, color-managed workflows or challenging lighting conditions, a new nano-texture glass option comes to iPad Pro for the first time. Nano-texture glass is precisely etched at a nanometer scale, maintaining image quality and contrast while scattering ambient light for reduced glare. With its breakthrough tandem OLED technology, extreme brightness, incredibly precise contrast, brilliant colors, and nano-texture glass option, the new Ultra Retina XDR display is the world's most advanced display, giving iPad Pro customers an unparalleled viewing experience.
Only Possible with M4
The incredibly thin and light design and game-changing display of the new iPad Pro is only possible with M4, the next generation of Apple silicon that delivers a huge leap in performance. M4 is built on second-generation 3-nanometer technology that's even more power efficient, which is perfect for the design of the new iPad Pro. With an entirely new display engine, M4 introduces pioneering technology for the stunning precision, color, and brightness of the Ultra Retina XDR display. The new CPU offers up to four performance cores and now six efficiency cores, with next-generation machine learning (ML) accelerators, to deliver up to 1.5x faster CPU performance over M2 in the previous-generation iPad Pro. M4 builds on the GPU architecture of M3—the 10-core GPU includes powerful features like Dynamic Caching, and hardware-accelerated mesh shading and ray tracing, which come to iPad for the first time. Coupled with higher unified memory bandwidth, pro rendering apps like Octane will see up to 4x faster performance than M2.3 M4 also delivers tremendous gains and industry-leading performance per watt. Compared to M2, M4 can deliver the same performance using just half the power, and compared to the latest PC chip in a thin and light laptop, M4 can deliver the same performance using just a quarter of the power. A new advanced Media Engine includes support for AV1 decode, providing more power-efficient playback of high-resolution video experiences from streaming services.
Outrageously Powerful Device for AI
The new iPad Pro with M4 features Apple's most powerful Neural Engine ever, capable of 38 trillion operations per second, which is 60x faster than Apple's first Neural Engine in the A11 Bionic chip. Combined with next-generation ML accelerators in the CPU, a high-performance GPU, more memory bandwidth, and intelligent features and powerful developer frameworks in iPadOS, the Neural Engine makes the new iPad Pro an outrageously powerful device for AI. With iPad Pro with M4, users can perform AI-enabled tasks even faster, like easily isolate a subject from its background in 4K video with just a tap with Scene Removal Mask in Final Cut Pro. With this advanced level of performance, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today.
iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver phenomenal AI features locally, including running powerful diffusion and generative AI models, with great performance on device. iPad Pro also supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Copilot for Microsoft 365 and Adobe Firefly.
Pro Cameras
The updated camera system on the new iPad Pro delivers even more versatility, and with its rich audio from four studio-quality mics, users can shoot, edit, and share all on one device. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now features a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever. Using AI, the new iPad Pro automatically identifies documents right in the Camera app, and if a shadow is in the way, it instantly takes multiple photos with the new adaptive flash, stitching the scan together for a dramatically better scan.
On the front, the TrueDepth camera system moves to the landscape location on the new iPad Pro. The Ultra Wide 12MP camera with Center Stage makes the experience of video conferencing in landscape orientation even better, especially when iPad is attached to a Magic Keyboard or Smart Folio.
Pro Connectivity
iPad Pro includes a high-performance USB-C connector with support for Thunderbolt 3 and USB 4, delivering fast wired connectivity—up to 40 Gb/s. Thunderbolt supports an extensive ecosystem of high-performance accessories, including external displays like the Pro Display XDR at its full 6K resolution, and external storage, all connected using high-performance cables and docks. iPad Pro supports Wi-Fi 6E for super-fast Wi-Fi connections for pro workflows on the go. Wi-Fi + Cellular models with 5G allow users to access their files, communicate with colleagues, and back up their data in a snap while on the go. Cellular models of the new iPad Pro are activated with eSIM, a more secure alternative to a physical SIM card, allowing users to quickly connect and transfer their existing plans digitally, and store multiple cellular plans on a single device. Customers can easily get connected to wireless data plans on the new iPad Pro in over 190 countries and regions around the world without needing to get a physical SIM card from a local carrier.
Apple Pencil Pro
Apple Pencil Pro features even more magical capabilities and powerful new interactions that take the Apple Pencil experience even further. A new sensor in the barrel can sense a user's squeeze, bringing up a tool palette to quickly switch tools, line weights, and colors, all without interrupting the creative process. A custom haptic engine delivers a light tap that provides confirmation when users squeeze, use double-tap, or snap to a Smart Shape for a remarkably intuitive experience. A gyroscope allows users to roll Apple Pencil Pro for precise control of the tool they're using. Rotating the barrel changes the orientation of shaped pen and brush tools, just like pen and paper. And with Apple Pencil hover, users can visualize the exact orientation of a tool before making a mark.
With these advanced features, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of iPad Pro through a new magnetic interface. iPad Pro also supports Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.
All-New Magic Keyboard and Smart Folio
Designed for the new iPad Pro, an all-new thinner and lighter Magic Keyboard makes it more portable and versatile than ever. The new Magic Keyboard opens to the magical floating design that customers love, and now includes a function row for access to features like screen brightness and volume controls. It also has a gorgeous aluminium palm rest and larger trackpad that's even more responsive with haptic feedback, so the entire experience feels just like using a MacBook. The new Magic Keyboard attaches magnetically, and the Smart Connector immediately connects power and data without the need for Bluetooth. The machined aluminium hinge also includes a USB-C connector for charging. The new Magic Keyboard comes in two colors that perfectly complement the new iPad Pro: black with a space black aluminium palm rest, and white with a silver aluminium palm rest.
The new Smart Folio for iPad Pro attaches magnetically and now supports multiple viewing angles for greater flexibility. Available in black, white, and denim, it complements the colors of the new iPad Pro.
Powerful iPadOS Features
iPadOS is packed with features that push the boundaries of what's possible on iPad. With Reference Mode, iPadOS can precisely match color requirements of the Ultra Retina XDR display for tasks in which accurate colors and consistent image quality are critical—including review and approve, color grading, and compositing. Stage Manager enables users to work with multiple overlapping windows in a single view, resize windows, tap to switch between apps, and more. With full external display support of up to 6K, iPad Pro users can also extend their workflow, as well as use the built-in camera on an external display for enhanced video conferencing. Users can take advantage of the powerful AI capabilities in iPad Pro and intelligent features in iPadOS, including Visual Look Up, Subject Lift, Live Text, or Live Captions and Personal Voice for accessibility.
With iPadOS 17, users can customize the Lock Screen to make it more personal—taking advantage of the larger display on iPad—and interactive widgets take glanceable information further with the ability to get tasks done right in the moment with just a tap. The Notes app gives users new ways to organize, read, annotate, and collaborate on PDFs, and working with PDFs is also easier with AutoFill, which intelligently identifies and fills fields in forms.
Logic Pro for iPad 2
Logic Pro for iPad 2, available starting Monday, May 13, introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it—all while ensuring they maintain full creative control. These features include Session Players, which expand on popular Drummer capabilities in Logic to include a new Bass Player and Keyboard Player; ChromaGlow, to instantly add warmth to tracks; and Stem Splitter, to extract and work with individual parts of a single audio recording.
Final Cut Pro for iPad 2
Final Cut Pro for iPad 2, available later this spring, introduces Live Multicam, a new feature that transforms iPad into a mobile production studio, allowing users to view and control up to four connected iPhone and iPad devices wirelessly. To support Live Multicam, an all-new capture app also comes to iPad and iPhone, Final Cut Camera, giving users control over options like white balance, ISO, and shutter speed, along with monitoring tools like overexposure indicators and focus peaking. Final Cut Camera works as a standalone capture app or with Live Multicam. Final Cut Pro for iPad 2 also allows users to create or open projects from external storage, giving editors even more flexibility, and offers new content options.
iPad Pro and the Environment
The new iPad Pro is designed with the environment in mind, including 100 percent recycled aluminium in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. The new iPad Pro meets Apple's high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 100 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product.
Pricing and Availability
Source:
Apple
"iPad Pro empowers a broad set of pros and is perfect for anyone who wants the ultimate iPad experience—with its combination of the world's best displays, extraordinary performance of our latest M-series chips, and advanced accessories—all in a portable design. Today, we're taking it even further with the new, stunningly thin and light iPad Pro, our biggest update ever to iPad Pro," said John Ternus, Apple's senior vice president of Hardware Engineering. "With the breakthrough Ultra Retina XDR display, the next-level performance of M4, incredible AI capabilities, and support for the all-new Apple Pencil Pro and Magic Keyboard, there's no device like the new iPad Pro."
The new iPad Pro—the thinnest Apple product ever—features a stunningly thin and light design, taking portability to a whole new level. The 11-inch model is just 5.3 mm thin, and the 13-inch model is even thinner at a striking 5.1 mm, while both models are just as strong as the previous design. The 11-inch model weighs less than a pound, and the 13-inch model is nearly a quarter pound lighter than its predecessor—allowing pro users to extend their workflows in new ways and in more places. The new iPad Pro is available in two gorgeous finishes—silver and space black—both with 100 percent recycled aluminium enclosures.
World's Most Advanced Display
The new iPad Pro debuts the Ultra Retina XDR, the world's most advanced display, to provide an even more remarkable visual experience. The Ultra Retina XDR display features state-of-the-art tandem OLED technology that uses two OLED panels and combines the light from both to provide phenomenal full-screen brightness. The new iPad Pro supports an incredible 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. No other device of its kind delivers this level of extreme dynamic range. Tandem OLED technology enables sub-millisecond control over the color and luminance of each pixel, taking XDR precision further than ever. Specular highlights in photos and video appear even brighter, and there's more detail in shadows and low light than ever before on iPad—all while delivering even more responsiveness to content in motion. For pro users working in high-end, color-managed workflows or challenging lighting conditions, a new nano-texture glass option comes to iPad Pro for the first time. Nano-texture glass is precisely etched at a nanometer scale, maintaining image quality and contrast while scattering ambient light for reduced glare. With its breakthrough tandem OLED technology, extreme brightness, incredibly precise contrast, brilliant colors, and nano-texture glass option, the new Ultra Retina XDR display is the world's most advanced display, giving iPad Pro customers an unparalleled viewing experience.
Only Possible with M4
The incredibly thin and light design and game-changing display of the new iPad Pro is only possible with M4, the next generation of Apple silicon that delivers a huge leap in performance. M4 is built on second-generation 3-nanometer technology that's even more power efficient, which is perfect for the design of the new iPad Pro. With an entirely new display engine, M4 introduces pioneering technology for the stunning precision, color, and brightness of the Ultra Retina XDR display. The new CPU offers up to four performance cores and now six efficiency cores, with next-generation machine learning (ML) accelerators, to deliver up to 1.5x faster CPU performance over M2 in the previous-generation iPad Pro. M4 builds on the GPU architecture of M3—the 10-core GPU includes powerful features like Dynamic Caching, and hardware-accelerated mesh shading and ray tracing, which come to iPad for the first time. Coupled with higher unified memory bandwidth, pro rendering apps like Octane will see up to 4x faster performance than M2.3 M4 also delivers tremendous gains and industry-leading performance per watt. Compared to M2, M4 can deliver the same performance using just half the power, and compared to the latest PC chip in a thin and light laptop, M4 can deliver the same performance using just a quarter of the power. A new advanced Media Engine includes support for AV1 decode, providing more power-efficient playback of high-resolution video experiences from streaming services.
Outrageously Powerful Device for AI
The new iPad Pro with M4 features Apple's most powerful Neural Engine ever, capable of 38 trillion operations per second, which is 60x faster than Apple's first Neural Engine in the A11 Bionic chip. Combined with next-generation ML accelerators in the CPU, a high-performance GPU, more memory bandwidth, and intelligent features and powerful developer frameworks in iPadOS, the Neural Engine makes the new iPad Pro an outrageously powerful device for AI. With iPad Pro with M4, users can perform AI-enabled tasks even faster, like easily isolate a subject from its background in 4K video with just a tap with Scene Removal Mask in Final Cut Pro. With this advanced level of performance, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today.
iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver phenomenal AI features locally, including running powerful diffusion and generative AI models, with great performance on device. iPad Pro also supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Copilot for Microsoft 365 and Adobe Firefly.
Pro Cameras
The updated camera system on the new iPad Pro delivers even more versatility, and with its rich audio from four studio-quality mics, users can shoot, edit, and share all on one device. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now features a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever. Using AI, the new iPad Pro automatically identifies documents right in the Camera app, and if a shadow is in the way, it instantly takes multiple photos with the new adaptive flash, stitching the scan together for a dramatically better scan.
On the front, the TrueDepth camera system moves to the landscape location on the new iPad Pro. The Ultra Wide 12MP camera with Center Stage makes the experience of video conferencing in landscape orientation even better, especially when iPad is attached to a Magic Keyboard or Smart Folio.
Pro Connectivity
iPad Pro includes a high-performance USB-C connector with support for Thunderbolt 3 and USB 4, delivering fast wired connectivity—up to 40 Gb/s. Thunderbolt supports an extensive ecosystem of high-performance accessories, including external displays like the Pro Display XDR at its full 6K resolution, and external storage, all connected using high-performance cables and docks. iPad Pro supports Wi-Fi 6E for super-fast Wi-Fi connections for pro workflows on the go. Wi-Fi + Cellular models with 5G allow users to access their files, communicate with colleagues, and back up their data in a snap while on the go. Cellular models of the new iPad Pro are activated with eSIM, a more secure alternative to a physical SIM card, allowing users to quickly connect and transfer their existing plans digitally, and store multiple cellular plans on a single device. Customers can easily get connected to wireless data plans on the new iPad Pro in over 190 countries and regions around the world without needing to get a physical SIM card from a local carrier.
Apple Pencil Pro
Apple Pencil Pro features even more magical capabilities and powerful new interactions that take the Apple Pencil experience even further. A new sensor in the barrel can sense a user's squeeze, bringing up a tool palette to quickly switch tools, line weights, and colors, all without interrupting the creative process. A custom haptic engine delivers a light tap that provides confirmation when users squeeze, use double-tap, or snap to a Smart Shape for a remarkably intuitive experience. A gyroscope allows users to roll Apple Pencil Pro for precise control of the tool they're using. Rotating the barrel changes the orientation of shaped pen and brush tools, just like pen and paper. And with Apple Pencil hover, users can visualize the exact orientation of a tool before making a mark.
With these advanced features, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of iPad Pro through a new magnetic interface. iPad Pro also supports Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.
All-New Magic Keyboard and Smart Folio
Designed for the new iPad Pro, an all-new thinner and lighter Magic Keyboard makes it more portable and versatile than ever. The new Magic Keyboard opens to the magical floating design that customers love, and now includes a function row for access to features like screen brightness and volume controls. It also has a gorgeous aluminium palm rest and larger trackpad that's even more responsive with haptic feedback, so the entire experience feels just like using a MacBook. The new Magic Keyboard attaches magnetically, and the Smart Connector immediately connects power and data without the need for Bluetooth. The machined aluminium hinge also includes a USB-C connector for charging. The new Magic Keyboard comes in two colors that perfectly complement the new iPad Pro: black with a space black aluminium palm rest, and white with a silver aluminium palm rest.
The new Smart Folio for iPad Pro attaches magnetically and now supports multiple viewing angles for greater flexibility. Available in black, white, and denim, it complements the colors of the new iPad Pro.
Powerful iPadOS Features
iPadOS is packed with features that push the boundaries of what's possible on iPad. With Reference Mode, iPadOS can precisely match color requirements of the Ultra Retina XDR display for tasks in which accurate colors and consistent image quality are critical—including review and approve, color grading, and compositing. Stage Manager enables users to work with multiple overlapping windows in a single view, resize windows, tap to switch between apps, and more. With full external display support of up to 6K, iPad Pro users can also extend their workflow, as well as use the built-in camera on an external display for enhanced video conferencing. Users can take advantage of the powerful AI capabilities in iPad Pro and intelligent features in iPadOS, including Visual Look Up, Subject Lift, Live Text, or Live Captions and Personal Voice for accessibility.
With iPadOS 17, users can customize the Lock Screen to make it more personal—taking advantage of the larger display on iPad—and interactive widgets take glanceable information further with the ability to get tasks done right in the moment with just a tap. The Notes app gives users new ways to organize, read, annotate, and collaborate on PDFs, and working with PDFs is also easier with AutoFill, which intelligently identifies and fills fields in forms.
Logic Pro for iPad 2
Logic Pro for iPad 2, available starting Monday, May 13, introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it—all while ensuring they maintain full creative control. These features include Session Players, which expand on popular Drummer capabilities in Logic to include a new Bass Player and Keyboard Player; ChromaGlow, to instantly add warmth to tracks; and Stem Splitter, to extract and work with individual parts of a single audio recording.
Final Cut Pro for iPad 2
Final Cut Pro for iPad 2, available later this spring, introduces Live Multicam, a new feature that transforms iPad into a mobile production studio, allowing users to view and control up to four connected iPhone and iPad devices wirelessly. To support Live Multicam, an all-new capture app also comes to iPad and iPhone, Final Cut Camera, giving users control over options like white balance, ISO, and shutter speed, along with monitoring tools like overexposure indicators and focus peaking. Final Cut Camera works as a standalone capture app or with Live Multicam. Final Cut Pro for iPad 2 also allows users to create or open projects from external storage, giving editors even more flexibility, and offers new content options.
iPad Pro and the Environment
The new iPad Pro is designed with the environment in mind, including 100 percent recycled aluminium in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. The new iPad Pro meets Apple's high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 100 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product.
Pricing and Availability
- Customers can order the new iPad Pro with M4 starting today, May 7, at apple.com/store, and in the Apple Store app in 29 countries and regions, including the U.S., with availability in stores beginning Wednesday, May 15.
- The new 11-inch and 13-inch iPad Pro will be available in silver and space black finishes in 256 GB, 512 GB, 1 TB, and 2 TB configurations.
- The 11-inch iPad Pro starts at $999 (U.S.) for the Wi-Fi model, and $1,199 (U.S.) for the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at $1,299 (U.S.) for the Wi-Fi model, and $1,499 (U.S.) for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/store.
- For education, the new 11-inch iPad Pro is available for $899 (U.S.) and the 13-inch iPad Pro is $1,199 (U.S.). Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. For more information, visit apple.com/us-hed/shop.
- The new Apple Pencil Pro is compatible with the new iPad Pro. It is available for $129 (U.S.). For education, Apple Pencil Pro is available for $119 (U.S.).
- Apple Pencil (USB-C) is compatible with the new iPad Pro. It is available for $79 (U.S.) and $69 (U.S.) for education.
- The new Magic Keyboard is compatible with the new iPad Pro. It is available in black and white finishes. The new 11-inch Magic Keyboard is available for $299 (U.S.) and the new 13-inch Magic Keyboard is available for $349 (U.S.), with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for $279 (U.S.) and the 13-inch Magic Keyboard is available for $329 (U.S.).
- The new Smart Folio is available for $79 (U.S.) in black, white, and denim finishes for the new 11-inch iPad Pro and $99 (U.S.) for the new 13-inch iPad Pro.
- Logic Pro for iPad 2 is available on May 13 as a free update for existing users, and for new users, it is available on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial. Logic Pro for iPad 2 requires iPadOS 17.4 or later. For more information, visit apple.com/logic-pro-for-ipad.
- Final Cut Pro for iPad 2 will be available later this spring on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial.
- Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store app, or an Apple Store location. To see what their device is worth, and for terms and conditions, customers can visit apple.com/shop/trade-in.
- Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they'll get 3 percent Daily Cash back—all upfront.
37 Comments on Apple Unveils Stunning New iPad Pro With the World's Most Advanced Display, M4 Chip and Apple Pencil Pro
That said the iPad Air will run just as well tomorrow as it did yesterday.
I'm sure Samsung brings all sorts of new technologies to their old products in their frequent software updates. Good for them.
:):p:D
As always vote with your wallet. (Unless your tablet was assigned to you by your company's IT staff.)
That said, Apple dominates the premium price segment in the tablet market. They aren't competing with $150 throwaways where the margins are in the pennies.
Apple did mention improved performance-per-watt (M4 is 2x compared to M2 SoC) which can set some expectations even without looking at the specs page. However coupled with a thinner profile, I would only expect a slight increase of battery life if anything at all, maybe an additional hour. Naturally the SoC isn't the only thing being powered by the battery, there are other components with different power requirements and any changes to those (like the display) will affect power draw.
You are free to surf over to Apple.com and read the specs yourself. I would expect battery life to be slightly different between the new iPad Pro's two screen sizes.
These sort of product launches never cover every single specification or measurement. That's why there are spec sheets (or now web pages in the 21st century). It's up to the marketing team to decide which bullet points to include. To attempt to touch on everything would be extremely tedious and would tax the attention of the audience.
Note that today's video presentation was very concise, less than 50 minutes. Apple has plenty of experience doing presentations in front of a live audience, they know when people start fidgeting, stifle yawns, start looking at their phones in their laps, etc.
There are some sketchy speculation that the iPad mini 6th generation is the last one and they won't release another one. Based on the disappearance of the iPhone mini I wouldn't discount this particular rumor though.
I love my iPad mini (6G) and my iPhone 12 mini but both appear to be the end of the road. But I get it.
I know many people online looove to hate on Apple so for them, here's this tidbit:
wccftech.com/apple-m4-has-fewer-performance-cores-for-lower-storage-ipad-pro-models/
none of which should be surprising. Apple has done this frequently, i.e. have a lower specced entry-level models.
But I know some people will enthusiastically spout their indignation so there you have it. And after that, they can bitch and moan about how much more expensive the lower end models' storage prices are. We're counting you to display your colors! Please don't disappoint us!
:):p:D
As for the battery life, you could have provided a link or simply said the IPad Pro Spec page states that it has a 10 hour battery life instead of taking a cue from Apple and just typing out a bunch of words that say mostly nothing.
Anyway, on the product itself, if I was already in the apple ecosystem, I'd maybe consider it as a laptop replacement. However I don't need a tablet unless the laptop accessories are added, and I struggle to see the use case for me, especially when the minimum price is at $1,000. It's only real advantage for me over something like the Microsoft Surface Pro is the admittedly awesome display.
And why would anyone with a brain expect a detailed technical dive into a product launch from Apple? It's always marketing driven. They covered the bullet points around the same pace as they always do.
In fact, now that they have abandoned live presentations, the videos are tightly edited so there's less downtime, they can actually cover a few more things in the same amount of time. They don't have some third-party developer or client shambling onto stage to recite their testimony or waiting for a tech marketing person to click a button to advance to the next slide in the deck. It's cut into the video.
Since you appear to be clueless to the matter, most corporate presentations of this type run in a range of durations and while 50 minutes is on the shorter side, it certainly isn't eyebrow raising. Around the 75 minute mark is when people start drifting off. You really have to have some compelling content to keep people from yawning after 1.5-1.75 hours. And the point isn't to fill up 75 minutes. A concise 50 minute presentation may be more effective than a 75 minute one.
Remember that Apple probably shot hours and hours of footage and carefully edited it down to what we saw today, all of it approved by Apple senior management. If Tim/Jeff/Greg Joswiak wanted more stuff, they would have instructed the video production team what stuff to add back in.
If you ever worked in a Fortune 500 company's marketing organization, you'd know all this stuff.As always for Apple, the focus on their iDevice products are the applications themselves. If you don't have a usage case for FCP, etc., it's a hard purchase to justify.
I am a longtime purchaser of Apple products but I don't buy them first and try to figure out what to do with them. The applications and usage comes first then I determine what might be a suitable device. For this reason there's a $170 Wintel PC running MS Office as my daily Windows PC. There's also the Mac that's in my System Specs. Gaming on a Mac would be stupid which is why I have nicely appointed gaming PC (5800X3D + RTX 4080 SUPER FE). There are two Rokus. There's a Nintendo Switch. I don't subscribe to Apple Arcade.
I am a repeat buyer of iPad minis but I have never bought an iPad Pro. I have certainly touched them on occasion in the nearby Apple Store and they are within my budget but I don't have a good usage case for them. That's not a problem with the product. No one can please everyone all the time, not Apple, not Sony, not Samsung, not Dell, not anyone.
Personally I miss Apple's live presentations. Apple's product launch videos are too slick, all of the quirky little human tics from a live performance are gone. They're just like infomercials or promo footage from a videogame.
Apple -- nor any other company -- can not address every single potential customer during one of these presentations. Some people simply don't get that. It's the same thing with almost anything. It could be about the infield fly rule, how to bake a loaf of bread, what is coronavirus. There are different answers for different audiences in difference contexts. The conversation about SARS-CoV-2 between two virologists is going to be different than some pediatrician explaining it to a 6 year old.
Joe Consumer doesn't care about specs. They just want to be convinced that the new product is better than the old one.
I realize this concept is beyond the mental capacity of many people who participate in these online tech discussions, but that's the fact.
Auntie doesn't care what node process the SoC in her new phone is on. For sure some geeks care. Nothing wrong with that. They can go online and find out themselves.
Guess what? Apple has guys just like Steve on the payroll. Again, you don't get it. A lot of people here don't, probably because A.) they never worked at a tech company, and B.) they never worked at a Fortune 500 company (outside of retail/telephone support).
Again, people who want to see specs are free to go online and check out the webpage. Apple expects it. In fact, you'd be an idiot not to do so if technical performance was a really important concern. Apple provides a no-questions-asked customer return window but they really want people to buy one of their products and be happy with it from Day 1.
And Apple's competitors are no different. If you bought a Surface, Dell whatever, HP whatever, Lenovo Thinkpad, they all want the buyer to open up the computer the second day and feel good about it.
Go ahead. Start your own Fortune 10 company and make those time of product launch videos and see how well they fly. In no time your company will probably drop out of the Fortune 1000.
There's a time and place for Apple to discuss technical details with interested parties. One of them is coming up, it's called WWDC.
But not in a 50-minute product launch video scripted by the marketing group.
It's funny how today's product announcements unveil which people can see the forest for the trees and which cannot. But this is nothing new. This happens EVERY SINGLE TIME Apple does a product launch. Some people just don't know how Fortune 10 companies get to being Fortune 10 companies.
Guess what, when Ford announces a new Mustang I don't get my panties in a bunch because they don't talk about the resistance in the wires that connect to the spark plugs.
And if the real estate ad for a $2 million dollar house doesn't specify what metal the kitchen faucet is made of, I don't flip out about that either.
Some people here really need to get outside, touch grass, maybe see how the real world functions.
Go and visit Apple's corporate site. They have all the information on the device that they want to put out to the public. And Apple's specification pages have followed a consistent style over the years. This is not Apple's first product they have announced and it's definitely not the first Apple product anyone here is reading about.
And Apple certainly isn't going to change the way they select specifications for a product marketing launch based on what a handful of online snivelers moan about.
This whole thing is hilarious. It gets even more hysterical with almost every passing response.
I find it interesting that you're backhandedly insulting multiple people on a tech site that specifically focuses on the performance of products. Most of the people on this site are not swayed by marketing fluff because of the nature of this site. We are on one of those 'geek' sites you mention. If you want to see all the people hyped for Apple products, go to an apple forum.
As a final note on Joe Consumer and Auntie, blind consumerism is basically what's wrong with how 'capitalism' is currently working around the world. It goes both ways of course, as overpriced products beat out better made, cheaper products simply due to marketing budgets, and poorly made garbage out sell quality products due to their low price. Just look at the ever-growing amount of e-waste produced each year due to people 'needing' new electronics (usually phones) just so they can... browse tiktok faster? and an ever growing plastic garbage patch in the ocean due to all the poorly made plastic products that break or just get thrown out after a few uses, etc.
These press releases are all written by marketing people. In most cases for consumers without an inundation of specs. Same with Apple's video presentations.
If you want all the technical specifications, just visit their website. What's the problem? Complaining that the video presentation doesn't detail the exact breakdown of alloys in the frame or the chemical composition of the camera lens element coatings is asinine.
As for your rant about consumerism and e-waste, that's all fine and dandy.
Apple has a program for e-waste. It's not perfect but it's pretty good vis-a-vis the similar programs offered by their competitors.
As for the consumerism part, that's really up to the individual. I own an iPhone 12 mini. I see the same ads as everyone else, I watched today's presentation, the Apple website serves up the same pages as any other American. I don't eat McDonald's, there's no Coca-Cola in my fridge despite all the heavy consumer pressure that I share with the rest of the world. I'm an adult and responsible for my own purchase decisions.
Like I wrote elsewhere, these Apple product launches are hilarious. All sorts of nuttiness comes out of the woodwork, not just here at TPU. And yes, I'm very familiar with the Apple news sites I even have forum logins at a couple.
However this site seems to attract a particular contingent of super geniuses who have very interesting ideas about how Fortune 10 companies should run their marketing events. Very amusing, in fact far more entertaining that the Apple video itself.
:clap::peace::lovetpu:
Anyhow, for all of you spec lovers out there, the Apple website is waiting for your drive-by just like always! Enjoy!
- I love the hardware, I love the tandem oled
- The price is high but way lower than what "insiders" swore it would be
... but what's the point if your OS is that limiting ?Can I even upload an invoice on a website in Safari easily ? Nope
Can I use a good IDE like Intellij, visual studio code easily, you know, as a PROfessional ? Nope..
Can I just replace a laptop for something more than browsing and movies ? Nope.
WWDC, show us an actual ipad OS on par with the ambitious hardware, not some AI features no, actual features that make an ipad pro a laptop replacement !
If it's just pro but for people working with photoshop or very specific apps...it's absurd
If iOS or iPadOS is capable of doing that, that's fine.
Underneath it all, iOS/iPadOS and macOS share much of the same codebase. And let's not forget that "Pro" to Apple is a nebulous adjective. Some people say it's only "Pro" in price. Plenty of evidence for those people.
Anyhow some of these applications are working very well on these iPad Pros. If they didn't I doubt if professionals would be using them. It's not like the iPad Pro is new. They've been around for years and if they were consistently falling short in performance, I'm pretty sure sales would reflect it and the product line would have been canned by now.
Many of the key content creation programs launched with the original iPad Pro: Photoshop, FCP, Logic, etc. For a lot of people the new iPad Pro is a drop-in replacement for an older model to help carry on the same workflow they've had for a while.
Remember that a lot of these aren't devices you'd see someone use in a coffee shop. Many of the sales are to enterprise customers and are used in situations not within the sightline of the average person.