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Silicon Power Unveils Its First M.2 PCIe 2230 E-Key SSD

Silicon Power (SP) is excited to announce the launch of its first M.2 PCIe 2230 E-Key SSD, the MEM3K0E, further solidifying its commitment to delivering innovative and versatile solutions for the growing demands of artificial intelligence (AI) and edge computing applications. With the introduction of this compact form factor, the company provides developers with more options to optimize system configurations while empowering next-generation AI technologies.

An Optimized Cache and Buffer Solution
Compliant to the PCIe 3.1 standard and NVMe 1.4 protocol, the MEM3K0E is specifically designed for devices equipped with E-Key slots, making it an ideal cache and buffer storage solution to complement M-Key slot primary drives. Its chief role is to maintain stable system performance by balancing the workload during resource-intensive tasks, which it achieves with features such as a thermal throttling function and built-in voltage detector. With storage capacity options of 64 GB, 128 GB, 256 GB, and 512 GB, the MEM3K0E offers scalability for various applications, ranging from compact embedded systems to high-performance computing environments.

PNY Launches High Performance PRO Elite V3 USB 3.2 Gen 2 and Attaché X USB 3.2 Flash Drives

PNY announced today the newest additions to its Flash Drive assortment, the PRO Elite V3 USB 3.2 Gen 2 and Attaché X USB 3.2 Flash Drives. PRO Elite V3 USB 3.2 Gen 2 Flash Drives advance file management to the next level, boasting extreme speeds of up to 1,000 MB/s read and up to 800 MB/s write, with storage capacities ranging from 256 GB - 1 TB, while the Attaché X brings a sleek and modern design with boosted performance for mainstream users

Exceptional Performance Storage Solution
PNY's new PRO Elite V3 brings a new level of speed and reliability to its high-performance USB product assortment. Exceptional performance improvements boost maximum speeds up to 1,000 MB/s read and up to 800 MB/s write, achieving speeds 265x faster than standard USB 2.0 flash drives. Experience the elevated performance of the PRO Elite V3's USB 3.2 Gen 2 flash drive technology to enhance workflows with demanding applications. PRO Elite V3 was designed to be an invaluable asset for content creators, professionals, designers, and gamers who need to store, access, and transfer critical, high-density files such as movies, professional high-resolution photos, video gaming data, and full HD & 4K videos at incredible speeds.

Raspberry Pi Launches NVMe M.2 SSDs and Ready-to-Use SSD Kits

The Raspberry Pi Foundation has launched new branded M.2 2230 NVMe SSDs and complete storage kits designed specifically for the Raspberry Pi 5. The drives are available in two capacities: a 256 GB version that's shipping now in the US, and a 512 GB version available for pre-order with expected delivery in late November. Performance vary between models, the 256 GB drive delivers 40,000 IOPS for 4 KB random reads and 70,000 IOPS for random writes. The larger 512 GB version offers 50,000 IOPS for random reads and 90,000 IOPS for random writes.

While initially marketed as PCIe Gen 2 devices, recent product listings indicate Gen 3 compatibility, though this specification awaits official confirmation from Raspberry Pi. Users have reported achieving Gen 3 speeds through raspi-config adjustments. The drives are competitively priced, with the 256 GB model priced at $30 and the 512 GB model priced at $45 (the 512 GB SSD product image discloses the manufacturer which is Biwin). These, including the Raspberry Pi M.2 HAT+ adapter (which converts from Raspberry Pi FPC standard to the M.2 M-key format), are available for $40 and $55, respectively.

Digiera Launches USB 3.2 Gen 2x2 Portable SSD

DIGIERA introduces the external SSD, a cutting-edge storage solution designed to meet the increasing needs of iPhone 15 Pro and iPhone 16 Pro users. With mobile content creation and data management evolving rapidly, this SSD delivers the perfect balance of speed, portability, and durability, making it ideal for high-resolution video capture, fast data transfers, and other demanding tasks.

Advanced Performance and Speed
At the heart of the DIGIERA external SSD lies its USB 3.2 Gen2x2 technology, delivering blazing-fast data transfer rates with read speeds of up to 2000 MB/s and write speeds of 1800 MB/s. This makes it six times faster than traditional external hard drives, ensuring users can seamlessly store and transfer 4K ProRes videos, high-resolution images, and large project files directly from their iPhone 15 Pro or iPhone 16 Pro.

Silicon Power Reveals New StudioPro CFexpress 4.0 Type-B Memory Card

Silicon Power (SP) is excited to announce the release of its latest high-performance memory solution, the StudioPro CFexpress 4.0 Type-B memory card. Carefully designed to meet the needs of professional photographers, filmmakers, and content creators, this card offers unparalleled performance and reliable durability, supporting the demands of 4K and 8K video recording with extreme speeds and huge capacities up to 2 TB.

PCIe Gen 4x2 Interface for Superior Performance
Equipped with an advanced PCIe Gen 4x2 interface, the StudioPro CFexpress 4.0 Type-B memory card easily manages 4K and 8K workflows with industry-leading speeds. Lightning-fast read speeds up to 3,500 MB/s and write speeds up to 3,100 MB/s ensure rapid data transfer and reduced waiting times during post-production. From high-frame-rate sports action to intricate wildlife scenes, these speeds capture smooth and uninterrupted recording, making it an essential tool for professionals seeking top-tier performance across demanding shooting environments.

Apple Introduces the iPhone 16 and iPhone 16 Plus

Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalize their images, and spatial photo and video capture allows users to relive life's precious memories with remarkable depth on Apple Vision Pro. The new A18 chip delivers a huge leap in performance and efficiency, enabling demanding AAA games, as well as a big boost in battery life.

iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Apple Debuts the iPhone 16 Pro and iPhone 16 Pro Max - Now with a Camera Button

Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more—all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 FPS video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life—with iPhone 16 Pro Max offering the best battery life on iPhone ever.

iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Western Digital Launches Nintendo Licensed SanDisk Pokémon microSD Cards

Western Digital announced it has expanded its portfolio of Nintendo-licensed SanDisk microSD cards with the launch of new cards inspired by Pokémon, one of the world's most successful entertainment franchises. In partnership with The Pokémon Company International and Nintendo, Western Digital is introducing the SanDisk Pokémon Snorlax microSD Card (1 TB), the SanDisk Pokémon Gengar microSD Card (512 GB) and the SanDisk Pokémon Pikachu microSD Card (256 GB).

Built for the popular Nintendo Switch Systems, the SanDisk Pokémon microSD cards allow users to add games to their libraries instead of doing the extra work of downloading, deleting and re-downloading games to make more space. The unique design of the SanDisk Pokémon card series captures the likeness of iconic Pokémon first discovered in the Kanto region of the Pokémon world, making these cards a must have for fans across the globe.

ZOTAC Launches The ZONE Handheld Gaming PC at Gamescom 2024

ZOTAC GAMING proudly announces the much-anticipated premium gaming handheld, the ZOTAC GAMING ZONE, is ready to begin accepting preorders in select regions and e-tailer platforms. The ZONE, which emphasizes premium hardware and elite controls, was announced COMPUTEX 2024 with great anticipation. Visitors arriving at GAMESCOM 2024, one of the largest video game trade fairs held annually in Cologne, Germany, will be the first to experience the thrills of gaming on the ZONE. The ZOTAC GAMING ZONE is the first handheld gaming PC on the market to incorporate premium hardware and elite control features that players will not find on other handheld PCs, offering gamers more immersion and advantages in PC games like non-other.

The ZOTAC GAMING ZONE is powered by AMD's Ryzen 7 8840U, an efficient powerhouse with bleeding edge Zen 4 architecture and RDNA 3 graphics that enables even AAA gaming at native 1080p resolution. Along with the 16 GB of LPDDR5X-7500 Memory on board, the ZONE makes the full spectrum of experiences that PC gaming can offer through stunning visuals and performance, and take advantage of AMD's driver-level Fluid Motion Frames (FMF) and FidelityFX Super Resolution technology to enhance gameplay performance and immersion further. Also featured are a full-sized 2280 512 GB M.2 NVMe PCIe 4.0 x4 SSD and a UHS-II microSD card reader to cover every gamer's storage needs.

Samsung Launches 512GB Capacity BAR Plus and FIT Plus USB Type-C Flash Drives

Samsung Electronics America, the leader in advanced memory technology, announced new 512 GB capacities for its BAR Plus and FIT Plus USB 3.2 Gen 1 Flash Drives. The newest drives introduce more storage capacity to the lineup in the same sleek designs, perfect for storing your favorite tunes, irreplaceable photos/videos, and important work or school documents. These USB flash drives help you back up your data and save time thanks to their high capacity, quick speeds, wide device compatibility, and reliability.

"We recognize that professionals across the U.S. have more data storage needs than ever. That's why we're introducing a new size option within our cutting-edge BAR Plus and FIT Plus USB Flash Drive line-up, ensuring there is a storage solution for everyone," said Jose Hernandez, Senior Director of Memory Product Marketing at Samsung. "The drives are also intentionally designed to fit your personal style - whether you prefer something sleek and modern or unassuming and traditional, you can always be plugged in."

Apple Unveils the Redesigned 11‑inch and All‑new 13‑inch iPad Air, Supercharged by the M2 Chip

Apple today announced the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip. Now available in two sizes for the first time, the 11-inch iPad Air is super-portable, and the 13-inch model provides an even larger display for more room to work, learn, and play. Both deliver phenomenal performance and advanced capabilities, making iPad Air more powerful and versatile than ever before. Featuring a faster CPU, GPU, and Neural Engine in M2, the new iPad Air offers even more performance and is an incredibly powerful device for artificial intelligence. The front-facing Ultra Wide 12MP camera with Center Stage is now located along the landscape edge of iPad Air, which is perfect for video calls. It also includes faster Wi-Fi, and cellular models include super-fast 5G, so users can stay connected on the go. With a portable design, all-day battery life, a brilliant Liquid Retina display, and support for Apple Pencil Pro, Apple Pencil (USB-C), and Magic Keyboard, iPad Air empowers users to be even more productive and creative. The new iPad Air is available in new blue and purple finishes, along with starlight and space gray. The 11-inch iPad Air still starts at just $599, and the 13-inch iPad Air is a fantastic value at just $799. Customers can order the new iPad Air today, with availability beginning Wednesday, May 15.

"So many users—from students, to content creators, to small businesses, and more—love iPad Air for its performance, portability, and versatility, all at an affordable price. Today, iPad Air gets even better," said Bob Borchers, Apple's vice president of Product Marketing. "We're so excited to introduce the redesigned 11-inch and all-new 13-inch iPad Air, offering two sizes for the first time. With its combination of a brilliant Liquid Retina display, the phenomenal performance of the M2 chip, incredible AI capabilities, and its colorful, portable design with support for new accessories, iPad Air is more powerful and versatile than ever."

Apple Unveils Stunning New iPad Pro With the World's Most Advanced Display, M4 Chip and Apple Pencil Pro

Apple today unveiled the groundbreaking new iPad Pro in a stunningly thin and light design, taking portability and performance to the next level. Available in silver and space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world's most advanced display—a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology—providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities. M4 features an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence. The versatility and advanced capabilities of iPad Pro are also enhanced with all-new accessories. Apple Pencil Pro brings powerful new interactions that take the pencil experience even further, and a new thinner, lighter Magic Keyboard is packed with incredible features. The new iPad Pro, Apple Pencil Pro, and Magic Keyboard are available to order starting today, with availability in stores beginning Wednesday, May 15.

"iPad Pro empowers a broad set of pros and is perfect for anyone who wants the ultimate iPad experience—with its combination of the world's best displays, extraordinary performance of our latest M-series chips, and advanced accessories—all in a portable design. Today, we're taking it even further with the new, stunningly thin and light iPad Pro, our biggest update ever to iPad Pro," said John Ternus, Apple's senior vice president of Hardware Engineering. "With the breakthrough Ultra Retina XDR display, the next-level performance of M4, incredible AI capabilities, and support for the all-new Apple Pencil Pro and Magic Keyboard, there's no device like the new iPad Pro."

Samsung Introduces 512GB Capacity BAR Plus and FIT Plus USB Flash Drives

Samsung Electronics America, the leader in advanced memory technology, today announced a new 512 GB capacity for its BAR Plus and FIT Plus USB 3.2 Gen 1 Flash Drives. The newest drives introduce more storage capacity to the lineup in the same sleek designs, perfect for storing your favorite tunes, irreplaceable photos/videos, and important work or school documents. These USB flash drives help you back up your data and save time thanks to their high capacity, quick speeds, wide device compatibility, and reliability.

"We recognize that professionals across the U.S. have more data storage needs than ever. That's why we're introducing a new size option within our cutting-edge BAR Plus and FIT Plus USB Flash Drive line-up, ensuring there is a storage solution for everyone," said Jose Hernandez, Senior Director of Memory Product Marketing at Samsung. "The drives are also intentionally designed to fit your personal style - whether you prefer something sleek and modern or unassuming and traditional, you can always be plugged in."

Samsung Announces New EVO Select and EVO Plus microSD Cards with Improved Speeds

Samsung Electronics America, the leader in advanced memory technology, today introduced the latest iteration of its EVO Select and EVO Plus microSD cards, designed for mobile devices and handheld gaming consoles. The Samsung EVO Select and EVO Plus microSD cards boast increased transfer speeds of up to 160 MB/s, a 23% increase over their predecessors. They offer a turnkey way for everyday users and gamers to add storage space to their devices for content like games, files, photos, and videos.

"With the mobile and handheld gaming market on the rise, we sought to make data transfers on those devices even faster with these updated EVO Select and EVO Plus lines," said Jose Hernandez, Senior Director of Memory Product Marketing at Samsung. "We also heard the need for more space options like a 1 TB memory card for digital files like games, video footage from phones, cameras and drones, photos, and creative designs. With this addition to the lineup, you can be confident you'll have plenty of space, fast speeds and the durability needed to last for years to come."

Orange Pi Neo Launched in China - $599 & $499 Price Points Unveiled

The Orange Pi Neo handheld gaming PC was first exhibited in Europe earlier in the year—where the Manjaro Linux team handed out demo units to attendees of FOSDEM. The initial batch of Orange Pi Neo handhelds were specced with AMD's ubiquitous Ryzen 7 7840U "Phoenix" mobile APU, but a recent official launch event—in China—revealed a new-gen alternative. The Manjaro Linux social media account summarized this weekend presentation: "we launched Orange Pi Neo in Shenzhen. The Ryzen 7 7840U model (16 GB/512 GB) will be 4099 CNY / 499 USD and Ryzen 7 8840U (16 GB/512 GB) model starts at 4499 CNY / 599 USD."

The newly unveiled price points have been deemed quite reasonable and competitive—when lined up against the nearest competition. The Manjaro Linux distribution could be a sticking point for more discerning OS-heads, but alternative operating routes could be outlined by online communities in the near future. The $599 AMD "Hawk Point" Ryzen 7 8840U-based option seems to be slightly overpriced, when you consider the marginal performance improvements it levies when compared to the very similarly appointed Ryzen 7 7840U APU. The "modernized" processor nets you a more potent XDNA NPU, but both product generations house Team Red's Radeon 780M iGPU. Orange Pi and Manjaro are likely testing the waters with an initial Chinese market launch—we hope to see a wider global rollout in the coming months.

MAINGEAR Introduces PRO AI Workstations Featuring aiDAPTIV+ For Cost-Effective Large Language Model Training

MAINGEAR, a leading provider of high-performance custom PC systems, and Phison, a global leader in NAND controllers and storage solutions, today unveiled groundbreaking MAINGEAR PRO AI workstations with Phison's aiDAPTIV+ technology. Specifically engineered to democratize Large Language Model (LLM) development and training for small and medium-sized businesses (SMBs), these ultra-powerful workstations incorporate aiDAPTIV+ technology to deliver supercomputer LLM training capabilities at a fraction of the cost of traditional AI training servers.

As the demand for large-scale generative AI models continues to surge and their complexity increases, the potential for LLMs also expands. However, this rapid advancement in LLM AI technology has led to a notable boost in hardware requirements, making model training cost-prohibitive and inaccessible for many small to medium businesses.

MSI Claw A1M Lands at Retail in USA

MSI's official North American online store has started to sell their brand-new Claw A1M handheld portable gaming PC—earlier in the week media outlets spotted a premature Newegg store listing, perhaps foreshadowing a widespread US launch on March 8 (today). MSI appears to be staggering the Claw's rollout across the global markets—late last month, German customers were treated to "early" pre-order access thanks to de-store.msi.com listing the basic model (Handheld CLAW A1M-036), with units declared as being "in stock." US customers are similarly limited to the entry level "052US" SKU—the region's MSI store official launch day price sits at $699.00. This model sports an Intel Core 5 135H "Meteor Lake" processor, and 512 GB of internal storage.

Newegg has relisted the three MSI Claw A1M variants, albeit with a revised release date of March 15—interested parties can pre-order the Core Ultra 7 + 1 TB SSD version for $799, or MSI's middle-of-the-pack Core Ultra 7 + 512 GB model for $749. Newegg's product page for the basic Core Ultra 5 + 512 GB SSD configuration bears the same $699 price tag as seen on MSI's official store listing. We are not entirely sure whether Western embargoes have been lifted to coincide with today's North American launch—a trickle out of English language evaluations could occur next week. Chinese review outlets have been experimenting with press samples since mid-February.

8849 launches TANK 3 Pro, a DLP Projector Smartphone

In a world where challenges meet innovation, 8849, a leading innovator in mobile technology, is thrilled to announce the launch of its latest innovation, the TANK 3 Pro, designed to revolutionize the way you experience technology. With a perfect blend of cutting-edge features, unparalleled performance, and futuristic design, the TANK 3 Pro is set to redefine the standards of excellence in the tech industry.

Ultimate Projection Experience
Elevate user's viewing experience with TANK 3 Pro's 120 Hz, 100 lumens DLP Laser Projector, delivering unparalleled clarity and immersive visuals. Whether it's for work presentations or entertainment, take user's projections to the next level with exceptional precision and brightness.

Kingston Intros DataTraveler SE9 G3 - a Premium High-performance USB Flash Drive

Introducing the DataTraveler SE9 Gen 3 USB drive. Featuring a premium metal casing for durability and style paired with large capacity options, you can have form AND function. 🥇Experience the combination of elegance and functionality with the DataTraveler SE9 G3 USB 3.2 Gen 3 flash drive, ideal for storing and sharing your data. Rediscover its timeless, award-winning design, now enhanced with high-performance speeds of up to 220 MB/s read and 100 MB/s write, ensuring swift and seamless data transfers on Type-A host devices.

Explore the expanded storage options with robust capacities now reaching up to 512 GB, providing ample space for your movies, music and diverse file storage needs. Premium metal casing for durability and style—an all-metal gold casing that's portable enough to fit in your pocket, backpack or on your keyring loop.

Valve Updates the Steam Deck with OLED Display, Overhauled Internals

Valve has announced an updated version of the Steam Deck and the headline feature is the new 7.4-inch OLED display. That's a mere 0.4-inches bigger than the original Steam Deck LCD display and it retains the same 1280 x 800 resolution. However, everything else related to the display has been improved and the refresh rate is now 90 Hz rather than 60 Hz. The display is also a lot brighter, with an SDR rating of 600 nits and an HDR rating of 1000 nits. Valve also claims a 110 percent P3 colour gamut, a one million to one contrast ratio and a sub 0.1 ms response time. On top of that, Valve has added what the company calls "high performance touch" which is said to improve the responsiveness of the display.

It's not just the display that has been improved, as Valve has moved to a 6 nm AMD Zen 2 based SoC which seems to allow the GPU to run at 1.6 GHz at all times, as Valve no longer lists a frequency range for the GPU. The power envelope remains the same though, with a range of 4-15 Watts. Paired with the new SoC is faster LPDDR5 memory at 6400 MT/s, up from 5500 MT/s, which should provide a small boost in gaming performance. An improved cooling solution is also part of the package, which is also likely a reason for the more constant GPU clocks. Gone are the entry level storage SKUs and the OLED version of the Steam Deck only comes with 512 GB or 1 TB of internal storage. The WiFi and Bluetooth module has also been overhauled and now supports WiFi 6E and Bluetooth 5.3. The battery has also been boosted from a 40 Whr pack to a 50 Whr pack and Valve now claims three to 12 hours of battery life during gaming, as well as faster charging times. Finally the weight has dropped by 29 grams, which might not be much, but still impressive considering the larger battery pack. The downside you ask? That would be the price, as Valve is asking for US$549/€569 for the 512 GB version, with the 1 TB coming at US$649/€679 when it becomes available on the 16th of November.

DataLocker Introduces Sentry 5: The Ultimate Hardware Encrypted USB Flash Drive for Compliance and Security

Setting a new benchmark in the realm of cyber security, DataLocker Inc., the leader in encrypted storage solutions, endpoint protection, and management tools, proudly presents the Sentry 5 hardware-encrypted USB Flash Drive. This latest innovation stands as a standard of unparalleled data protection, tailored where stringent compliance and security have become paramount.

DataLocker CEO Jay Kim emphasizes, "In the ever-evolving digital landscape full of cyber threats, the Sentry 5 encrypted cold storage USB drive provides an additional tool for your security arsenal. This device is a continuation of our unwavering commitment to upholding data security, offering organizations a blend of top-notch security measures, flexibility, and efficiency."

Valve Steam Deck Drops to $359 for Steam's 20th Anniversary

Since its launch, the Valve Steam Deck gaming console has seen multiple price adjustments. Over some periods, Valve has dropped the prices of its Steam Deck SKUs from the initial launch day numbers. Today, we have information that Valve will lower Steam Deck prices again to celebrate Steam's 20th anniversary. Starting at $359.10 for the base 64 GB model, Valve will also offer 256 GB SKU for $449.96 and 512 GB SKU for $519.20. This is a 10%, 15%, and 20% discount on the original $399, $529, and $649, respectively. The offer will last until September 21st, when the prices revert to normal.

Potential buyers can visit Valve's website here and check for the discounts.

Apple debuts iPhone 15 and iPhone 15 Plus

Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels—like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple's innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Apple Unveils iPhone 15 Pro and iPhone 15 Pro Max with USB-C Connectivity

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Lexar Unveils a New microSD Card and New Gaming Products at IFA 2023

Lexar, a leading global brand of flash memory solutions, is unveiling a variety of new products that are estimated to be launched in Q4 2023. Designed for photography professionals and PC enthusiasts to accelerate their workflow, the expanded portfolio includes a new microSD card, internal SSDs, DRAM, and portable SSDs.

The new Professional GOLD micro SDXC UHS-II card, available in 128 GB and 256 GB, leverages the high-speed performance and a Video Speed Class 60 (V60) rating, allowing users to quickly capture, play back, and transfer high-definition multimedia files, including 4K video, with a read transfer speed up to 280 MB/s. This card is also great for use with gaming devices, sports camcorders, tablets, or smartphones, and drones.
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