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After a Low Base Year in 2023, DRAM and NAND Flash Bit Demand Expected to Increase by 13% and 16% Respectively in 2024

TrendForce expects that memory suppliers will continue their strategy of scaling back production of both DRAM and NAND Flash in 2024, with the cutback being particularly pronounced in the financially struggling NAND Flash sector. Market demand visibility for consumer electronic is projected to remain uncertain in 1H24. Additionally, capital expenditure for general-purpose servers is expected to be weakened due to competition from AI servers. Considering the low baseline set in 2023 and the current low pricing for some memory products, TrendForce anticipates YoY bit demand growth rates for DRAM and NAND Flash to be 13% and 16%, respectively. Nonetheless, achieving effective inventory reduction and restoring supply-demand balance next year will largely hinge on suppliers' ability to exercise restraint in their production capacities. If managed effectively, this could open up an opportunity for a rebound in average memory prices.

PC: The annual growth rate for average DRAM capacity is projected at approximately 12.4%, driven mainly by Intel's new Meteor Lake CPUs coming into mass production in 2024. This platform's DDR5 and LPDDR5 exclusivity will likely make DDR5 the new mainstream, surpassing DDR4 in the latter half of 2024. The growth rate in PC client SSDs will not be as robust as that of PC DRAM, with just an estimated growth of 8-10%. As consumer behavior increasingly shifts toward cloud-based solutions, the demand for laptops with large storage capacities is decreasing. Even though 1 TB models are becoming more available, 512 GB remains the predominant storage option. Furthermore, memory suppliers are maintaining price stability by significantly reducing production. Should prices hit rock bottom and subsequently rebound, PC OEMs are expected to face elevated SSD costs. This, when combined with Windows increasing its licensing fees for storage capacities at and above 1 TB, is likely to put a damper on further growth in average storage capacities.

AMD Ryzen Threadripper PRO 7995WX Emerges: 96 Cores, DDR5 Memory, and Over 5.0 GHz Boost Frequency

AMD appears set to enhance the core count for its renowned Threadripper series. After a prolonged wait, the high-end desktop (HEDT) platform boasting a significant CPU count returns with the Ryzen Threadripper PRO 7995WX, which features an impressive 96 cores and 192 threads. This marks the series' first core count upgrade since the Threadripper 3000 series. The 7995WX CPU was spotted in the HP Z6 G5 Workstation system, potentially one of the inaugural prebuilt systems from AMD's OEM partners. The Threadripper PRO series seems poised to dominate AMD's HEDT offerings, with no indications of non-PRO consumer models emerging for now.

The latest Geekbench listing unveiled the 7995WX CPU's 96-core configuration. Although the base frequency appears misrepresented, benchmark data hints at the 96-core CPU potentially reaching a boost clock of 5.14 GHz, a detail further confirmed by Geekbench's output. Another notable enhancement in the Threadripper series is introducing the DDR5 memory standard. While the benchmarking tool doesn't explicitly mention this, it does highlight a memory configuration of 503.27 GB (512 GB) in use. The CPU managed to score 2095 points for single-core score and 81408 points for multi-core score on Geekbench v5.5 for Linux (Ubuntu 22.04 LTS), making it one of the fastest CPUs in the database.

V-COLOR Showcases Overclocked DDR5-6800 R-DIMM Ranging from 16GB to 64GB 8-channel Kits

V-COLOR Technology Inc, a leading memory manufacturer is proud to present the revolutionary DDR5 OC R-DIMM Workstation Memory in configurations 16 GB, 32 GB, and 64 GB. Designed for use with the latest unlocked Intel Xeon W-2400X and W-3400X series processors on respective Intel W790 chipset-based motherboards supporting quad-channel and octo-channel memory

Extreme Overclocking: Experience unrivaled power with OC R-DIMM Workstation Memory. Engineered for extreme overclocking capabilities, this memory module dares to push the limits and achieve unparalleled speeds. With v-color technology, effortlessly unlock the full potential of workstations and conquer even the most demanding tasks. Intel XMP 3.0 Certified: Seamlessly compatible with Intel XMP 3.0, OC R-DIMM Workstation Memory ensures a hassle-free and optimized experience. Effortlessly enhance system's performance and achieve the perfect balance between speed and stability.

Samsung Starts Mass Production of Automotive UFS 3.1 Memory Solution

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that it has initiated mass production of its new automotive Universal Flash Storage (UFS) 3.1 memory solution optimized for in-vehicle infotainment (IVI) systems. The new solution offers the industry's lowest energy consumption, enabling car manufacturers to provide the best mobility experience for consumers.

The UFS 3.1 lineup will come in 128, 256 and 512-gigabyte (GB) variants to meet different needs of customers. The enhanced lineup allows more efficient battery life management to future automotive applications such as electric or autonomous vehicles. The 256 GB model, for instance, has reduced its energy consumption by about 33% compared to the previous generation product. The 256 GB model also provides a sequential write speed of 700-megabytes-per-second (MB/s) and a sequential read speed of 2,000 MB/s.

ASUS Announces Chromebook CM34 Flip

ASUS today announced the all-new 14-inch, 16:10 Chromebook CM34 Flip, delivering an exquisite blend of powerful performance and versatility to empower both work and study. This stylish laptop features up to an AMD Ryzen 5 7520C processor, and WiFi 6 and a long-lasting battery, so it's well-equipped to breeze through everyday tasks anywhere.

The versatile 360° ErgoLift hinge means Chromebook CM34 Flip has the flexibility to function in a diverse array of modes, while the optional garaged stylus enables intuitive input to jot down notes or capture ideas. To top it all off, military-grade durability, one-touch fingerprint unlock and a physical webcam shutter for instant privacy offer peace of mind—at home, in the office or classroom, or exploring the world.

Kioxia Introduces New BG6 Series SSDs, Brings PCIe 4.0 Performance and Affordability to the Mainstream

KIOXIA America, Inc. today announced the addition of the BG6 Series to its lineup of PCIe 4.0 solid state drives (SSDs) - the first product to feature the company's new, 6th generation BiCS FLASH 3D flash memory and almost 1.7 times the performance of its predecessor. Designed to unleash the increased speeds and affordability of PCIe 4.0 for PC users, the powerful and compact KIOXIA BG6 Series client SSDs offer a discrete M.2 2230 form factor with higher capacities and improved power efficiency. M.2 2280 single-sided form factor versions are also available.

The KIOXIA BG6 Series unlocks back-end flash performance while maintaining affordability and increasing capacity, making it an especially attractive option for commercial and consumer notebooks and desktops. KIOXIA BG6 drives support the fully matured Host Memory Buffer (HMB) technology, which utilizes part of the host memory (DRAM) as if it were its own, to realize a DRAM-less, high-performance SSD.

SK Hynix Launches the Beetle X31 Portable SSD with Unusual Design

SK Hynix seems to be getting into being a retail brand in the storage market space and its latest addition to its product range looks pretty interesting, in more ways than one. The compact 74 x 46 x 14.8 mm (WxDxH) SSD goes under the name of Beetle X31 and judging by the packaging, it's meant to look like a golden Egyptian scarab, although SK Hynix was clearly not bold enough to follow through with the housing design. Regardless, the small golden puck looks pretty nifty, but it also hides some rather interesting technology under its shell.

Fortunately for us, a Korean YouTuber has already disassembled the drive and based on the specs, it appears to have an ASMedia ASM2362 PCIe 3.0 x2 to USB 3.1 Gen 2 (10 Gbps) bridge chip, which allows the internal NVMe drive to interface with the USB Type-C port on the device. The internal NVMe SSD is also rather intriguing and it'll most likely be found in some other devices. It appears to follow the M.2 2242 form factor, but it's only equipped with a single chip, which is said to house not only the NAND flash, but also the SSD controller and some kind of DRAM, as this is not a DRAM-less SSD. The Beetle X31 will be available in 512 GB and 1 TB sizes, with the 1 TB model retailing for 138,000 Korean won, or around US$103. An optional protective case is also available as an accessory.

Xbox Announces Lower Pricing for Series X|S Storage Expansion Cards

Microsoft's official Xbox Twitter account has today announced that its official range of Xbox Series console storage expansion cards has been reduced in price: "Think of all the new games you'll be able to download and play now 👀. The Seagate Storage Expansion Card is now available starting at a lower price: xbx.lv/41e8t57." It is slightly odd that Seagate itself has not announced this lowering of gaming product MSRPs, but today's changes only affect the US market - European and UK listings feature the old prices (at the time of writing). It is not clear whether this discount is a permanent or temporary thing, but the latter is a more likely situation given rumors from last month.

It is very possible that Seagate is reacting to new competition - last month a Best Buy listing revealed that Western Digital is lining up to provide third party storage expansion cards for Xbox Series console owners. The leak of WD's incoming offerings indicated that it would be undercutting its arch rival in terms of pricing, at least with the single model that leaked (1 TB at $179.99) - Seagate has a timed exclusive agreement with Microsoft/Xbox for the licensed production/selling of proprietary cards. The officially sanctioned price drop brings the cards to more reasonable value levels, but Xbox owners have largely agreed that MSRPs were inflated from the beginning. The entry-level 512 GB Seagate model now costs $89.99 (a $50 reduction), the 1 TB model is now available at $149.99 (a $70 reduction) and the top-end 2 TB model gets the largest price slash (of $120) which brings it down to $279.99. Seagate appears to be undercutting WD's BLACK C50 1 TB model (if the Best Buy info leak price was accurate) by $30 with the official 1 TB storage expansion card.

ASUS Republic of Gamers Reveals ROG Phone 7 Series

ASUS Republic of Gamers (ROG) today announced the all-new ROG Phone 7 series of gaming smartphones at its For Those Who Dare virtual launch event. The ROG Phone 7 series includes the ROG Phone 7 and ROG Phone 7 Ultimate models and is the latest step in the high-performance evolution of the world's greatest gaming phone. This futuristically-styled phone—which sports a new two-tone design—combines the game-winning power of the flagship Snapdragon 8 Gen 2 Mobile Platform with the advanced GameCool 7 thermal system and special ROG tuning to deliver a truly breathtaking mobile gaming experience—and impressively low power consumption. The key to this power efficiency is the revolutionary new rapid-cycle vapor chamber design, which increases heat dissipation efficiency by up to 168%, allowing the ROG Phone 7 series to run games at full speed while maintaining low temperatures.

To make ROG Phone 7 a powerful and portable theater, we've increased the effective volume of the ROG Phone 7 series' speakers by 50% and tuned the system in cooperation with audio specialists Dirac. ROG Phone 7 series now delivers amazing 2.1-channel sound when the new AeroActive Cooler 7 accessory—which houses a powerful subwoofer—is attached.

Samsung Announces Improved Speeds for PRO Plus Memory Card Line-Up

Samsung Electronics America, the leader in advanced memory technology, today unveiled upgrades to its PRO Plus memory cards, designed for professional and enthusiast photographers, videographers, and content creators. The Samsung PRO Plus microSD and full-size SD cards boast increased read and write speeds of up to 180 MB/s and 130 MB/s, a 12 percent and 8 percent increase, respectively, over their predecessors.

Optimized for professional use, the new PRO Plus microSD and SD cards allow users to seamlessly capture 4K ultra-high definition (UHD) and Full HD (FHD) videos and photos. The cards also support a video speed class rating of V30, enabling professionals to quickly move large video files while editing. Available in capacities up to 512 GB, Samsung memory cards provide ample storage for up to 207,159 4K UHD photos or 30 hours of 4K UHD video.[1] Professionals need memory cards that make it easy to save and retrieve data, while also safeguarding their valuable images and video files. With the additional Samsung Card Reader supporting USB 3.0 and providing backward compatibility with USB 2.0, consumers can use Samsung memory cards on any device with a USB port.

WD Plans to Muscle in on Xbox Series X|S Storage Expansion Card Scene

It appears that Western Digital is readying its own line of Xbox Series X|S Storage Expansion cards, and undercutting its big rival - Seagate - in a currently exclusive storage solution market. Word spread across several gaming communities over the past weekend about a new listing on Best Buy, now removed as of late April 2, for a 1 TB capacity WD_BLACK C50 Expansion Card with an asking price of $179.99. WD has offered official external storage solutions for the current generation of Xbox home games consoles, under its WD_BLACK range, but Microsoft granted exclusive manufacturing rights to Seagate for the proprietary Xbox Series X|S storage expansion card system. According to official site information and documentation, these expansion cards are effective in "delivering additional external memory while maintaining the same peak speed and performance as the console's internal SSD".

The Seagate range could have been a timed exclusive, and based on the now deleted Best Buy listing, Microsoft seems to have handed a license to WD. The 1 TB WD_BLACK C50 Expansion Card's pricing was a big talking point, due to it being substantially cheaper than the equivalent capacity Seagate model ($219.99) - a saving of forty dollars, which is an encouraging sign for gamers who have long complained that the Xbox proprietary expansion card offers bad value for money. Seagate's current crop of cards start at $139.99 (512 GB) and go up to $399.99 (2 TB).

LG Announces Availability of 2023 Gram Style Series Laptops

LG Electronics USA announced pricing and availability of its 2023 LG gram Style laptops at LG.com and select LG-authorized retailers. Created for those who love to express their unique style wherever they go, the LG gram Style laptops will be offered in 16- and 14-inch versions (models 16Z90RS and 14Z90RS). Exclusively available at LG.com from March 20, 2023 to April 16, 2023, customers can now get a 32 GB memory LG gram Style laptop for the price of a 16 GB model of the same screen size.

The LG gram Style features an elegant glass design that changes color when viewed from different angles. The focus on design continues inside the new laptop where a "hidden" haptic touch-pad with soft LED backlighting illuminates at the user's touch. Maintaining its reputation for its lightweight portability, the gram Style weighs under 3 pounds.

ASUS Announces Vivobook 13 Slate OLED with Core i3-N300 CPU

ASUS today announced Vivobook 13 Slate OLED (T3304), the new generation of this fun-filled 13.3-inch detachable 2-in-1 laptop that makes it make it easier to enjoy everything, everywhere. With its vivacious styling and versatile design, Vivobook 13 Slate OLED is a brilliant all-rounder. Its combination of a brilliant 13.3-inch OLED Dolby Vision Pantone Validated touchscreen and a quad-speaker Dolby Atmos sound system makes it the perfect choice for on-the-go entertainment.

Creativity is a cinch with the handy ASUS Pen 2.0, an MPP 2.0-compliant stylus with 4096 pressure levels, four swappable tips, and convenient one-click Bluetooth functions via a shortcut button. A speedy new eight-core Intel Core processor is faster and delivers better battery life than its predecessor, and is backed by a 512 GB PCIe SSD and up to 8 GB of fast LPDDR5 memory. The magnetically-attached keyboard, large touchpad, and a cover stand make it endlessly adaptable to any situation, and users can enjoy easy connectivity via the dual USB-C ports, audio jack and microSD card reader.

Samsung Electronics Unveils High-Performance PC SSD That Raises Everyday Computing and Gaming to a New Level

Samsung Electronics today announced production readiness of a high-performance PCIe 4.0 NVMe SSD, the PM9C1a. Integrated with a new controller based on Samsung's cutting-edge 5-nanometer (nm) process and the company's seventh-generation V-NAND technology, the PM9C1a will provide elevated computing and gaming performance in PCs and laptops.

"Our new PM9C1a SSD will deliver a robust combination of superior performance, greater power efficiency and increased security, which are the qualities that matter most to PC users," said Yong Ho Song, Executive Vice President of Memory Solution Product & Development at Samsung Electronics. "We are committed to creating storage that satisfies the diverse and changing market requirements as we continue to advance innovation in the PC SSD space."

Sabrent Launches Rocket NVMe SSD in M.2 2230 Form Factor for Steam Deck Compatibility

For those looking at upgrading—or adding an SSD—to their Steam Deck, there's now a new option from Sabrent. The company has launched an M.2 2230 sized version of its Rocket SSD that will be available in sizes of 256 GB, 512 GB and 1 TB. As one would expect, due to the form factor, we're looking at DRAM-less drives. Sabrent has gone with Phison's E21T controller and it has been paired with Micron's B47R, 176-layer NAND.

In other words, we're not talking about a high-performance drive here, but that might be a good thing as well, since it'll produce less heat, which should prevent drive throttling in the tiny space available inside the Steam Deck. Sabrent rates the drives as having a sequential read speed of up to 5,000 MB/s and a sequential write speed of up to 4,300 MB/s. The read IOPS are rated at up to 450K, with the write IOPS at up to 920K, which once again varies between the drive sizes. The 512 GB drive appears to have the overall best performance. The drives are rated for 200, 300 and 600 TBW and come with a five year warranty. No pricing has been revealed so far.

Micron Delivers the World's Most Advanced Client SSD Featuring 232-Layer NAND Technology

Micron Technology, Inc.,, today announced it is shipping the Micron 2550 NVMe SSD to global PC OEM customers for use in mainstream laptops and desktops. The 2550 is the world's first client SSD to ship using NAND over 200 layers. Delivering performance that eclipses the competition through its density and power advantages, the 2550 provides users with responsiveness and the low power consumption needed to extend battery life for work and home PCs.

"We focused on delivering a superior user experience for PC users with this SSD," said Praveen Vaidyanathan, vice president and general manager of the Client Storage Group at Micron. "The new 2550 SSD builds on our established and broadly adopted PCIe Gen4 architecture. It also incorporates Micron's industry-leading 232-layer NAND and focuses on thermal architecture and power design. These capabilities deliver impressive application performance and phenomenal power savings."

Supermicro Unveils a Broad Portfolio of Performance Optimized and Energy Efficient Systems Incorporating 4th Gen Intel Xeon Scalable Processors

Supermicro, Inc., a Total IT Solution Provider for Cloud, AI/ML, Storage, and 5G/Edge, at the 2022 Super Computing Conference is unveiling the most extensive portfolio of servers and storage systems in the industry based on the upcoming 4th Gen Intel Xeon Scalable processor, formerly codenamed Sapphire Rapids. Supermicro continues to use its Building Block Solutions approach to deliver state-of-the-art and secure systems for the most demanding AI, Cloud, and 5G Edge requirements. The systems support high-performance CPUs and DDR5 memory with up to 2X the performance and capacities up to 512 GB DIMMs and PCIe 5.0, which doubles I/O bandwidth. Intel Xeon CPU Max Series CPUs (formerly codenamed Sapphire Rapids HBM High Bandwidth Memory (HBM)) is also available on a range of Supermicro X13 systems. In addition, support for high ambient temperature environments at up to 40° C (104° F), with servers designed for air and liquid cooling for optimal efficiency, are rack-scale optimized with open industry standard designs and improved security and manageability.

"Supermicro is once again at the forefront of delivering the broadest portfolio of systems based on the latest technology from Intel," stated Charles Liang, president and CEO of Supermicro. "Our Total IT Solutions strategy enables us to deliver a complete solution to our customers, which includes hardware, software, rack-scale testing, and liquid cooling. Our innovative platform design and architecture bring the best from the 4th Gen Intel Xeon Scalable processors, delivering maximum performance, configurability, and power savings to tackle the growing demand for performance and energy efficiency. The systems are rack-scale optimized with Supermicro's significant growth of rack-scale manufacturing of up to 3X rack capacity."

Solidigm Introduces the P44 Pro - the World's Premier Enthusiast Solid-State Drive (SSD)

Solidigm has introduced the P44 Pro solid-state storage drive (SSD), a high-performance client SSD for today's most demanding workloads. With blazing-fast speed and excellent power efficiency, the P44 Pro is the world's premier SSD for enthusiasts. The P44 Pro delivers spectacular PCIe Generation 4.0 performance, with up to 7,000 MB/s sequential read speeds. It provides a superb combination of speed and efficiency in Solidigm testing, meeting or exceeding published performance specifications while drawing just 5.3 W. The P44 Pro is available in 512 GB, 1 TB, and 2 TB capacities.

"Our flagship client SSD, the P44 Pro, is built with our cutting-edge NAND technology. Combined with our powerful software, it delivers the high performance users require in demanding applications. The P44 Pro is the most powerful client SSD Solidigm has launched to date and the premier enthusiast SSD on the market," said Sanjay Talreja, General Manager, Client Storage Group. "This drive delivers quick launch and load, and the fast save desired by gaming enthusiasts and content creators. With excellent power efficiency, the P44 Pro minimizes throttling that can come from excessive power and heat - resulting in consistent peak performance."
[Editor's note: Our in-depth review of the Solidigm Introduces the P44 Pro is now live]

Apple Introduces Next-Generation iPad Pro, Supercharged by the M2 Chip

Apple today announced the new iPad Pro with the M2 chip, delivering the ultimate combination of portability, versatility, and unbelievable performance. The new iPad Pro features a next-level Apple Pencil hover experience and superfast wireless connectivity, along with the world's most advanced mobile display, pro cameras, Face ID, Thunderbolt, and a four-speaker audio system. New features in iPadOS 16—including Stage Manager, full external display support, desktop-class apps, and Reference Mode—take pro workflows on iPad even further. Enabled by its advanced hardware and iPadOS 16, iPad Pro has an incredible ecosystem of powerful pro apps unlike any other device of its kind. The new iPad Pro is available to order starting today, and in stores beginning Wednesday, October 26.

"The next-generation iPad Pro pushes the boundaries of what's possible on iPad, bringing even more versatility, power, and portability to the ultimate iPad experience," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Powered by the M2 chip, the new iPad Pro features incredible performance and the most advanced technologies, including a next-level Apple Pencil hover experience, ProRes video capture, superfast wireless connectivity, and powerful iPadOS 16 features. There's nothing else like it."

ASUS Republic of Gamers Premieres ROG Phone 6D, Built Around MediaTek's Dimensity 9000+ SoC

ASUS Republic of Gamers (ROG) today premieres Dare to be Ultimate: Building a World-Leading Gaming Phone, the design story video that reveals the genesis of the new ROG Phone 6D series of gaming smartphones. The ROG Phone 6D and ROG Phone 6D Ultimate are powered by the latest flagship MediaTek Dimensity 9000+ 5G chipset. Clocking up to 3.2 GHz CPU speeds, and boasting up to 16 GB of LPDDR5X RAM and 512 GB ROM of storage, the Dimensity 9000+ chipset provides flagship 5G experiences, perfect for mobile gamers.

"The pursuit of the ultimate performance and gaming experience has always been central for the ROG Phone. With each iteration, we consistently strive to surpass ourselves, achieving the spirit of For Those Who Dare," said S.Y. Hsu, Co-CEO, ASUS. "We are thrilled that this first collaboration with MediaTek has achieved such stunning performance, and we will continue to strive for continuous performance improvements."

Apple introduces iPhone 14 and iPhone 14 Plus

Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes—6.1 inches and 6.7 inches—in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine—an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

"Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever."

Apple debuts iPhone 14 Pro and iPhone 14 Pro Max

Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island—a new design that introduces an intuitive way to experience iPhone—and the Always-On display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.

"Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we're delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user—from the casual user to the professional—to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet."

Kingston Digital Releases Type-A Addition to DataTraveler Max USB 3.2 Gen 2 Series

Kingston Digital, Inc., the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announces the addition of the DataTraveler Max Type-A. It joins DataTraveler Max, the USB Type-C model, to complete the Kingston DT Max series of next-gen, high performance USB flash drives. Both drives leverage the latest USB 3.2 Gen 2 standard.

The DataTraveler Max (DT Max) series delivers record-breaking speeds up to 1,000 MB/s read and 900 MB/s write to make them some of the fastest USB drives on the market and the first of its kind. DT Max is designed with portability and convenience in mind. DT Max Type-A features a merlot and black design with Type-A connector, while the original DT Max features an all-black design with Type-C connector to differentiate the drives at first glance. The unique ridged casing protects the connector when it is not in use and is easy to move in a single motion. Seamlessly transfer and store large digital files such as HD photos, 4K/8K videos, music and more with top speeds and high capacities up to 1TB3. The addition of a keyring loop and LED status indicator makes the drive ideal for users who need storage on-the-go.

DataLocker Sentry Launches K350 FIPS 140-2 Level 3 Keypad Flash Drive

DataLocker, Inc., a leading provider of encryption solutions, today announced that the company's recently announced DataLocker Sentry K350 encrypted flash drive is in stock and now available for order with expanded storage capacities up to 512 GB. The company first introduced the K350 in Q4 of 2021 as an expansion of the product line aimed at bridging the gap of managing encrypted USB devices with the flexibility to connect to any machine that supports USB Mass Storage regardless of the operating system, all developed around DataLocker's "Simply Secure" design principles.

The new firmware release for K350 enables boot of operating systems while keeping the device under full management control, critical functionality for administrators of air gapped and microsegmented machines across industries. The Sentry K350 is the industry's only platform-independent and OS agnostic keypad flash drive which incorporates an OLED display and represents the next generation of encrypted data storage products. In addition to the display's true alpha-numeric password-based authentication, the Sentry K350 offers users a full-featured, visual-based menu-driven system to easily change passwords, set password policy and enable other security features without needing to consult a user manual. Further enhancing the feature set is the achievement of the FIPS 140-2 Level 3 certification, the MIL-Std810G, and an IP67 rating making it both secure and rugged enough for any environment.

KIOXIA First to Introduce Next-Generation UFS Embedded Flash Memory Devices Supporting MIPI M-PHY v5.0

Continuing to lead the way forward for UFS technology, KIOXIA America, Inc. today announced sampling of the industry's first Universal Flash Storage (UFS)3 embedded flash memory devices supporting MIPI M-PHY v5.04. The new lineup utilizes the company's BiCS FLASH 3D flash memory and is available in three capacities: 128 GB, 256 GB and 512 GB. The new devices deliver high speed read and write performance and are targeted to a variety of mobile applications, including leading-edge smartphones.

The new KIOXIA devices are next-generation UFS (MIPI M-PHY 5.0), which has a theoretical interface speed of up to 23.2 Gbps per lane (x2 lanes = 46.4 Gpbs) in HS-GEAR mode. Sequential read and write performance of the 256 GB device is improved by approximately 90 percent and 70 percent, respectively, over previous generation devices. Also, random read and write performance of the 256 GB device is improved by approximately 35 percent and 60 percent, respectively, over previous generation devices. This next generation of UFS provides significant increases in performance, enabling next-generation smartphones and other products to enhance their capabilities and end user experiences in the 5G era and beyond.
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