EA SPORTS FC 24 welcomes you to The World's Game—the most true-to-football experience ever with HyperMotionV, PlayStyles optimised by Opta, and a revolutionised Frostbite Engine reinventing how 19,000+ authentic players move, play and look in every match. Pre-order EA SPORTS FC 24 Ultimate Edition by 22 August to get a UEFA Champions League or UEFA Women's Champions League Ultimate Team Hero Item on 27 November.

EA SPORTS FC 24 is a new era for The World's Game: 19,000+ fully licensed players, 700+ teams, and 30+ leagues playing together in the most authentic football experience ever created on PC. Develop club legends and improve your players with the brand new Ultimate Team Evolutions, and welcome women's footballers to the pitch alongside men as you craft your dream XI. Write your own story in Manager and Player Career, and join friends on the pitch with cross-play in Clubs and VOLTA FOOTBALL. EA SPORTS FC 24 is the next chapter in a more innovative future of football.

Welcome to a new era for The World's Game. Feel closer to the game with three cutting-edge technologies powering unparalleled realism in every match—HyperMotionV, PlayStyles optimised by Opta, and a revolutionised Frostbite Engine. HyperMotionV captures the game as it's truly played, using volumetric data from more than 180 professional men's and women's football matches to ensure player movements in-game accurately reflect real-world action on the pitch. PlayStyles dimensionalise athletes, making them more authentic by interpreting real-world player data from Opta and other sources into signature abilities which heighten the realism and individuality of each player. The revolutionised Frostbite Engine delivers The World's Game in lifelike detail, bringing a new level of immersion to each match.

Develop your own club legends in Ultimate Team by improving your players with the brand new Ultimate Team Evolutions, and welcome women's footballers to the pitch alongside men as you craft your dream XI. Get closer to the touchline with new modern management features in Manager Career or pave your own path to glory in Player Career. Plus, connect and compete with more friends than ever through cross-play in both Clubs and VOLTA FOOTBALL. Pre-purchase EA SPORTS FC 24 Ultimate Edition by 22 August to get an untradeable UEFA Champions League or UEFA Women's Champions League Ultimate Team Hero Item on 27 November.

Last May, Electronic Arts confirmed that its licensing deal with FIFA would be coming to an end by the summer of 2023. This week it has revealed the new branding for the EA Sport FC franchise, which is set to succeed the soon-to-be discontinued EA + FIFA series. Last year EA announced that it would be bringing its 30-year partnership with FIFA to a close. The computer game publishing giant could not agree on a new licensing deal with the association football/soccer governing body. EA Sports has unveiled the new logo and visual language that will feature atop their new flagship football game. It is widely rumored that FIFA are in the process of creating a new and distinct football games franchise with a yet to be revealed development partner.

The sports division has provided a breakdown of the design process: "The new brand takes its design inspiration from triangles, an ever-present shape in the sport and football culture that represents the game in multiple dimensions. From passing techniques to set-plays to formation design, triangles are a constant in the beautiful game. The shape is also woven into the DNA of EA Sports football experiences - from the isometric viewing angles of EA Sports' first football games and triangular polygons that make up every frame, to the chemistry triangles that exist in Ultimate Team or the iconic player indicator symbol that appears above athletes in every match."