Packaging and Accessories
Thanks to Dell's massive retail network, Alienware products are often found in retail stores in addition to being purchased online. As such, having a product box that catches your eye and has enough information to help make an informed purchase decision is key. I'd say Alienware has done a good job here with a white cardboard box that has the brand logo and product name on the front as well as a large render of the keyboard lit up. This continues on the back and sides along with marketing features in multiple languages. Two seals help keep the inner box in place during transit, remove them and you can slide it off from either side as seen above.
The keyboard comes inside a plastic wrap, keeping it clean and dust-free for the end user. There is more of the thick cardboard all around for added protection, with the various accessories found underneath, including paperwork in the form of an Alienware logo sticker, a quick start guide (
online version here), and a warranty/safety brochure. We also get a USB Type-C to Type-C cable for connectivity in addition to a Type-C to Type-A adapter and a USB pass-through that has two Type-C ports and doubles up as a stand. Rounding off the unboxing section is an Alienware-branded combo metal wire-style keycap puller and switch remover tool.