Finished Looks

The Pure Loop series has a rather subdued appearance, at least until you turn everything on. With the white LEDs in the CPU block, the cooler is mostly black, with only the aluminium styled top of the CPU block adding any serious contrast or visual appeal. That is not to say the cooler is bad-looking. On the contrary, it is aesthetically pleasing. I just feel be quiet! could have done a bit more here. For example, some aluminium accents on the radiator that tie it and the CPU block together visually would be a good start.


Like the majority of all-in-one liquid CPU coolers, the Pure Loop had no issues in regards to memory or GPU clearance.


The lighting is simple, elegant, and uniform, but they stuck with white rather than going ARGB, which is a head-scratcher. Honestly, you basically made it 80% of the way to adding ARGB just to stop short. Granted, not everyone wants ARGB lighting, and that's fair, but if a company is going to force you to stick with one lighting color, that's counterproductive as well. Essentially, if you are going to add LED lighting, go all the way. That way, users can get what they want, be it on/off or a color of their choice.