Installed
The Cooler Master Seidon 120XL definitely has a unique look compared to other AIO liquid CPU coolers. The fans use a unique blade shape and have sleeved wires. The only real downside is the rat nest of wires once everything is connected; however, this will be of little consequence in a nice chassis, since they can be hidden from view fairly easily.
The Seidon 120XL also has a blue LED on the pump, which may not match all rigs. However, it does offer some extra visual appeal that could complement a user's rig. The area around the socket is also kept fairly clear—much like other AIO liquid coolers. The military/industrial look of the pump in a HAF series case will look mighty fine indeed as both share the same theme.