The In Win Allure may just simply take the alpha 360 chassis and cover it with a floral design and some shiny crystals, but that makes all the difference. While the normal edition is nice to look at, but won't turn any heads, the Allure does just that. It is clearly aimed at those who want some extravagant exterior right out of the box. While that may be the only requirement those buyers may have - more able to forgive a complicated or frustrating interior - In Win has managed to pull off a functional interior layout coupled with easy installation methods. While it is obvious that you will be happy with the look and feel of this case if you buy it, having that additional bonus of simple installation with functional features like the screw-less "buttons" of the external bays, the sliding lock to pop the front cover off and the built in IR receiver should add to the overall satisfaction. There are very few areas In Win could improve upon with the Allure. One may be the screw-less lock design of the expansion card slot and the other would be solved by including more screws along with a few zip ties to help keep the interior clean after filling it up. In Win has clearly put a lot of thought into the Allure / alpha 360 and it should be very interesting for those who plan to go all out and put a large graphic card in there as well.