I found it very hard to fill in the "cons" for this conclusion page. The fact is that nitpicking aside, there is precious little not to like about the MSI B360 GAMING ARCTIC. The white aesthetic is executed brilliantly, and the fit and finish is superb. MSI has included their full software suite as well as their excellent Click BIOS 5, along with a full complement of seven fan headers. Every aspect of the MSI B360 GAMING ARCTIC feels premium, and it's good to see so much effort and skill engineered into a B360 board.

That brings me to a dilemma and the crux of this review. At US$125, the MSI B360 GAMING ARCTIC is very reasonably priced given its feature set. At the same time, Z370 boards can be had for the same or even a little less money. While Z370 boards may lack the polish and premium features of the MSI B360 GAMING ARCTIC, they do offer full overclocking support. Though, as I discussed briefly in my introduction, this is not as great of an advantage in real world use as it may seem.

I think that the MSI B360 GAMING ARCTIC has a place in the market, and I think that segment is larger than we enthusiasts may want to admit. The decision of MSI to invest so much engineering into such a limited chipset is ultimately a clever one. A great many consumers, especially gamers, don't have any overclocking aspirations, but would greatly benefit from the other amenities of a premium board. MSI has been able to take a premium design and offer it at a much lower price simply by using a lower-tier chipset.

I would encourage potential buyers to look past overclocking and look at the MSI B360 GAMING ARCTIC for what it is: a reliable daily driver with phenomenally good looks and a very palatable price tag.