Tuesday, March 30th 2010
XFX Abandons GeForce GTX 400 Series
XFX is getting cozier with AMD by the day, which is an eyesore for NVIDIA. Amidst the launch of GeForce GTX 400 series, XFX did what could have been unimaginable a few months ago: abandon NVIDIA's high-end GPU launch. That's right, XFX has decided against making and selling GeForce GTX 480 and GeForce GTX 470 graphics cards, saying that it favours high-end GPUs from AMD, instead. This comes even as XFX seemed to have been ready with its own product art. Apart from making new non-reference design SKUs for pretty-much every Radeon HD 5000 series GPU, the company is working on even more premium graphics cards targeted at NVIDIA's high-end GPUs.
The rift between XFX and NVIDIA became quite apparent when XFX outright bashed NVIDIA's high-end lineup in a recent press communication about a new high-end Radeon-based graphics card it's designing. "XFX have always developed the most powerful, versatile Gaming weapons in the world - and have just stepped up to the gaming plate and launched something spectacular that may well literally blow the current NVIDIA offerings clean away," adding "GTX480 and GTX470 are upon us, but perhaps the time has come to Ferm up who really has the big Guns." The move may come to the disappointment of some potential buyers of GTX 400 series, as XFX's popular Double Lifetime Warranty scheme would be missed. XFX however, maintains that it may choose to work on lower-end Fermi-derivatives.
Source:
HardwareCanucks
The rift between XFX and NVIDIA became quite apparent when XFX outright bashed NVIDIA's high-end lineup in a recent press communication about a new high-end Radeon-based graphics card it's designing. "XFX have always developed the most powerful, versatile Gaming weapons in the world - and have just stepped up to the gaming plate and launched something spectacular that may well literally blow the current NVIDIA offerings clean away," adding "GTX480 and GTX470 are upon us, but perhaps the time has come to Ferm up who really has the big Guns." The move may come to the disappointment of some potential buyers of GTX 400 series, as XFX's popular Double Lifetime Warranty scheme would be missed. XFX however, maintains that it may choose to work on lower-end Fermi-derivatives.
199 Comments on XFX Abandons GeForce GTX 400 Series
XFX know the score, they realize a loss is in the making with selling the 400 cards, so they stick with ATI for the high performance GPU market and enjoy life.
Fudzilla is nvidia's green knight take with a truck load of salt what fud says :laugh: .dont forget nvidia forcing companies to buy old crap (210/220/240 etc ) if they want to buy gtx480/470 cards
they own so much more, it would be not too difficult for them to pay;)
regarding CUDA etc.
surely these technologies have advances... if you have the proper hardware to execute them:p
One: Nvidia will have to work damn hard in getting them back
Two: A nice little f'you to Nvidia to bring them back dow to earth.
surely it would be possible, but i somehow dont believe they will buy Nvidia, if they really fail.
im not sure on that tho, its just a "stomach feel":)if they would produce VGA´s like they produce marvellous Flatscreens, ATI/AMD would have a serious business opponent. One which has even more gigantic resources,than intel;)
The GTX 400 series is looking like the FX5000 series, if they had actually had the performance to back up the heat and power requirements.
The GTX 400 series isn't a flop, but it's very, very close.
In its most simple form, AMD & ATi (usually the underdog friends ((sorry if it sounds fanboyish)) ) where Intel and nVidia are the big (and oddly more seemingly evil) rivals on the other side of the make believe fence. That made sense right? :eek:
Also Nvidia's short sighted management was banking on GPGPU computing to be bigger then what it is when they started the Fermi project. GPGPU could very well be big for them. Just not for a couple of generations of GPU's from now. But they need cash today.
the 480 is the top range but compare to the 5970 the 480 hasnt got shit on it. the 5970 just thrashes the 480 in 99% of benchmarks.
any noob lokking to buy a new GPU, does a litte re-search would know to go with the 5970, compared to 480 its more efficient GPU overall.
a very bold move by XFX - they probably knew they might have trouble selling the cards since Nvidias top end isnt really top end anymore
damn i don't like that
i always have had xfx I never had one crappy card of them
it will evga from now on
damn those fermi cards are expensive 340euro's i will not buy one if there are not around 250euro's
gtx275 wil stay for now
ATI - We are so pleased that we were able to help XFX, we hope to help other company's that are addicted to Nvidia. In the mean time try out are sweet gaming cards! That's the first step
;) Im so happy!
Actually that was the time when brand name integrators got tired of Nvidia and started producing Ati cards , other integrators had to speak now with fermi launching and probably said , WTF , we loyal and others not so , fu..ck them and give us priority , we suffered with you , xfx didn't , we get Fermi and they don't PERIOD , what can Nvidia say to this ? it's Nvidia's fault because they didn't took the loses when they had too , they treat integrators very badly.
This is just one product out of generations of many successful products, and many more to come. Bashing it and potentially ruining the relationship is not smart. Im inclined to believe FUD more than this. XFX by itself wouldn't cut off a relationship that has made them SO much money over the last few years.
and G92 was cheap as **** to produce. Board mfgs were making a killing off those cards.