In a major embarrassment to the people behind the AMD Radeon Dirt 3 promotion, as many as 3 million Steam product redeem codes of Dirt 3, the new rally simulator game, were leaked to the internet, according to a post on Steam forums by a Bohemia Interactive representative. AMD is running a promotion where select models of Radeon graphics cards across various AIB partners and AMD's own A-Series APUs, come with free Dirt 3 keys that can be redeemed in Steam for a copy of the game.

According to the representative, those millions of keys were stored in an SQL database that could have been easily accessed by a simple missing .htaccess exploit. Steam might blacklist all those keys, and ask users with valid codes to re-register their products with AIB partners for fresh keys. Steam users reported a "Steam Key Giveaway" running on an infamous imageboard, to which the Bohemia Interactive representative responded.Update 09/06

AMD made the following statement in this regard.

You may have heard this weekend, activation keys for free Dirt 3 game vouchers shipping with a few AMD products were compromised. The keys were hosted on a third-party fulfillment agency website, AMD4u.com, and were not on AMD's website. Neither AMD nor Codemasters servers were involved.

We're working closely with everyone to address the situation. AMD will honor all valid game vouchers, but just a heads up, the current situation may result in a short delay before the vouchers can be redeemed.